The best times to post Instagram Reels:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Regardless of your time zone, these are the best times to post (if your goal is to reach people within your time zone through Instagram Reels).
Since Instagram has +2 Billion active users, it can get pretty difficult finding out the best time for your account.
That’s why it’s highly also recommended to post at least 1x a day on Reels.
How to Know: Best Time to Post Reels FOR YOU
Answer: To know the best time to post Instagram Reels, you only have to know when your audience is most active. Use Instagram’s Analytics for this!
But let’s dive deeper, though.
1. Your audience’s location
Understand your followers’ behavior using Instagram’s built-in analytics. This data shows when your audience is most active.
- Check the “Insights” tab on your profile.
- Note the days and hours with the highest engagement.
- Identify patterns over a few weeks.
2. Try different times
Test different times to see what works best. Regularly track which posts get the most views and engagement.
- Post at various times throughout the day.
- Compare the performance of morning, afternoon, and evening posts.
- Repeat the process for at least a month.
3. Know your niche’s activity
Different niches have different peak times — you have to understand when your specific audience is likely to be online.
- Research when your niche typically sees the most engagement.
- Adjust your posting schedule to match these peak times.
- Be aware of time zones if you have a global audience.
4. Check on competition
Observe when your competitors are posting. Their successful timing could guide your own strategy.
- Track the timing of their most successful posts.
- Use tools to analyze competitor activity.
- Adjust your posting time based on their engagement patterns.
5. Keep up with trends
Social media trends and algorithms change often. Keep adapting to new best practices.
- Follow blogs and updates from Instagram.
- Join online communities to discuss trends.
- Stay flexible and adjust your strategy as needed.
FAQ
1. Do Reels do better at night?
Answer: Yes, Reels do better at night.
Gen Zs are most active on social media at night, so you want to post to get into their feeds just when they’re online → this helps boost your engagement and gain more followers.
2. Is it better to post Reels everyday?
Answer: Yes.
It is better posting Instagram Reels every day because this signals to the algorithm that you’re active and constantly putting out content.
Conclusion
In short, these are the best posting times for IG Reels:
| Day | Best Times to Post |
|---|---|
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 4 AM, 9 AM |
| Wednesday | 7 AM, 8 AM, 11 PM |
| Thursday | 9 AM, 12 PM, 7 PM |
| Friday | 5 AM, 1 PM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 8 AM, 4 PM |
We really tried making this guide straight-to-the-point and not wasting your time — we know how busy creators get.
That’s also why we’ve created a SendShort, a tool that automatically creates Reels for you:
- Reels out of Long Videos
- Faceless Reels so you can put them on auto-pilot
And so much more. Check it out today at SendShort.ai!
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
