You know damn well who Alex Hormozi is, so I’m won’t bore you with that.
This guide teaches you how to edit videos like Alex Hormozi → it’s 100% free, and you’ll be able to take action immediately after reading this no-BS guide.
How to Make & Edit short videos like Alex Hormozi
Answer: The best way to produce short-form content like Alex Hormozi is to begin using an AI software that automates the process, like SendShort.
1. Talking-Head
The “talking-head” style is key to creating a personal connection with your audience. Alex Hormozi uses this approach to deliver authenticity and engagement through direct eye contact.
- Establishes a personal connection by looking directly into the camera.
- Adds a human touch, enhancing the relatability of the message.
- Builds authenticity, making the speaker appear trustworthy.
- Keeps the video visually interesting through gestures and expressions.
2. Dynamic Captions
Dynamic captions are a key to Hormozi’s videos, drawing attention and emphasizing key points. Captions enhance engagement and make content accessible to a broader audience.
- Highlight important keywords and phrases with bold colors.
- Use emojis and animations to increase visual appeal.
- Rotate captions to add visual variety and maintain interest.
- Incorporate personalized memes to inject humor and build relatability.
3. Zoom In and Out
Hormozi’s use of zoom effects highlights key moments and keeps viewers focused. Zooming adds dynamism to your video, making it more visually engaging.
Check it out in real-life practice:
- Use zoom-in effects to emphasize facial expressions or objects.
- Apply zoom-out effects to shift focus or transition between scenes.
- Align the subject’s head in the frame to maintain consistency during punch cuts.
4. Sound Effects
Sound effects add depth to your storytelling and enhance emotional connection. They help emphasize key moments and evoke the intended response from your audience.
Here’s a video to demonstrate:
- Use sound effects to match the tone of the story (e.g., ticking clock for urgency).
- Emphasize pivotal moments with triumphant sounds like applause.
- Integrate sound effects subtly to complement, not overwhelm, the narrative.
5. Visual Branding
Consistency in visual branding is crucial for building a recognizable style. Hormozi’s videos are instantly identifiable due to his unique font, color scheme, and editing style.
- Use the Montserrat Black 900 font with specific settings for captions.
- Maintain a consistent color palette across all videos.
- Develop preset animations and effects to save time and ensure uniformity.
- Ensure your content stands out with a distinct, cohesive brand identity.
6. Tailor Content to Platform
Different platforms require different approaches to video content.
Understanding each platform’s audience and technical guidelines is essential for maximizing engagement.
- Edit videos in 9:16 format for vertical platforms like Instagram Reels.
- Use less visual clutter on YouTube, where viewers typically watch with sound.
- Adapt your tone and style according to the platform’s audience expectations.
7. Plan & Structure
Thorough planning ensures that even short-form content is focused and impactful. Structure your video to maintain momentum and keep the audience engaged from start to finish.
It’s quick making a great Instagram Reel frm an existing video:
- Break down your content into clear sections or chapters.
- Write a concise script where every word counts.
- Avoid unnecessary digressions to maintain a tight narrative.
8. HQ Production
High-quality production sets the foundation for professional content. Using the right tools and equipment ensures your videos meet the highest standards.
- Shoot in ultra-HD for the best visual quality.
- Use proper lighting and audio equipment to enhance production value.
- Invest in editing software to add effects and polish your videos.
9. Captions for Accessability
Captions are not just for visual interest but also for accessibility. Hormozi’s strategy involves captioning every word to engage viewers who watch without sound.
- Ensure captions are clear, accurate, and easy to read.
- Use consistent styling to make your captions recognizable.
- Include captions to cater to viewers who are hard of hearing or prefer muted videos.
10. Hook & Thumbnail
The first impression is crucial, so spend time crafting catchy titles and eye-catching thumbnails. At the same time, a strong hook ensures viewers click and stay engaged with your content.
- Create intriguing titles that promise value or entertainment.
- Design thumbnails that stand out and accurately represent the content.
- Test different hooks to see what resonates best with your audience.
Hormozi Style, Explained
Alex Hormozi’s style is about engaging authentic content. His videos resonate because they combine high energy, visual clarity, and a strong connection with the audience.
Let’s see why:
- Direct Communication: Hormozi speaks directly to the camera, creating a personal connection that feels genuine and trustworthy.
- Dynamic Visuals: The use of zooms, captions, and sound effects keeps the content lively and attention-grabbing.
- Emotional Engagement: Every element, from visuals to sound, is designed to evoke emotion and keep viewers invested.
- Consistency and Branding: His unique style, including font choice and color palette, builds a recognizable brand that stands out across platforms.
The real “Alex Hormozi style” is about being abl to mix these elements to create content that not only looks good but deeply resonates with the audience.
It’s a strategy that prioritizes connection, clarity, and engagement.
TOP 5 Hooks used by Alex Hormozi
What it is: A hook is basically how your video starts. It is designed to grab the viewer’s attention immediately. Its purpose is to quickly engage viewers while raising curiosity.
Here’s Alex Hormozi explaining this himself:
This section discusses the 5 best, proven to work, hooks used by Alex.
Let’s get going.
1. If you’re not…
Hormozi often starts with a direct challenge to the viewer’s current actions or mindset. This approach immediately engages by creating a sense of urgency or a fear of missing out (FOMO).
- Example: “If you’re not constantly improving, you’re falling behind.”
- Why It Works: This hook taps into viewers’ insecurities, motivating them to watch further for a solution.
- Engagement: It addresses the viewer directly, making it personal and compelling.
- Impact: Creates an immediate need to listen to what comes next.
- Retention: Viewers stay to learn how to avoid the mistake or situation being highlighted.
2. One of the reasons why…
This hook promises to reveal an important reason or insight, sparking curiosity right away:
- Example: “One of the reasons why all my workouts are the same, is…”
- Why It Works: It suggests insider knowledge that viewers don’t want to miss.
- Engagement: Positions Hormozi as an expert with valuable information.
- Impact: Appeals to viewers’ desire to learn and improve.
- Retention: The audience stays to understand the reason and how to avoid failure.
3. You need to…
A direct command that grabs attention by telling the viewer what they must do.
- Example: “You need to stop making this one mistake.”
- Why It Works: Creates a sense of importance and urgency.
- Engagement: Makes the viewer feel like they’re being given crucial advice.
- Impact: Establishes authority and builds trust with the audience.
- Retention: Viewers watch to find out what they need to change.
4. The biggest mistake…
By highlighting a common mistake, Hormozi hooks viewers who fear they might be making it.
- Example: “The biggest mistake people make when starting a business.”
- Why It Works: Plays on the fear of failure or doing something wrong.
- Engagement: Appeals to viewers’ desire to avoid errors and improve.
- Impact: Encourages viewers to stay to learn from others’ mistakes.
- Retention: Viewers are motivated to keep watching to ensure they’re not making the same mistake.
5. Most people don’t realize…
This hook teases a little-known fact or insight, making viewers curious.
- Example: “Most people don’t realize how easy it is to scale a business.”
- Why It Works: Creates curiosity and the desire to learn something new.
- Engagement: Positions the content as offering exclusive or surprising information.
- Impact: Encourages viewers to stay and discover what they didn’t know.
- Retention: Viewers keep watching to uncover the hidden truth or tip.
There you have it. These are the top 5 hooks!
Automate a Hormozi-Style Video with AI
If you want to automatically create Alex Hormozi-styled videos (or clips of his own), SendShort‘s powerful AI can do it for you — and it’s also free!
Here’s what you can do:
SendShort automatically adds captions to your videos — just like Alex Hormozi’s. Besides, you can also add stuff like b-rolls, sound effects, and generally anything else you can find in the Hormozi style.
I did promise at the start of the guide that you’ll be able to make a Hormozi-styled video by the time you’re done reading.
Ready to start making viral short-form content?
FAQ: Editing like Hormozi
1. What is the Alex Hormozi style?
Answer:
The Alex Hormozi style is a high-energy, direct-to-camera format that combines dynamic captions, quick cuts, zoom effects, and strong hooks to engage viewers instantly.
His approach emphasizes clarity, emotion, and consistent branding across all content.
2. How to get Alex Hormozi captions?
Answer: To get Alex Hormozi-style captions, usethe Montserrat Black 900 font in all caps, with bold colors highlighting key words, and apply dynamic effects like rotation and size changes.
You can do this in for free SendShort for consistency across videos.
3. What is Alex Hormozi’s font style?
Answer: Alex Hormozi’s font style primarily uses Montserrat Black 900, in all caps, often with bold, vibrant colors and dynamic effects like rotation and size changes to emphasize key words. This style is consistent across his videos, contributing to his distinct visual branding.
Conclusion
This article quickly explained what Hormozi’s style is and how to emulate it yourself.
As promised, you can take direct action through SendShort → without trying to sound biased, SendShort the #1 short video editor (hopefully this was indeed proven in the guide above).
However: If, for whatever the reason, SendShort isn’t for you, we get that — and we’re not upset.
To address that and still make this guide helpful, here’s a video by Trevor Jones explaining how to replicate Hormozi’s style using CapCut:
Thanks for stopping by!
We really hope you found this article helpful. Click the bubble in the bottom-right corner of this page to let us know your thoughts!
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
