Pinterest has evolved beyond just static images—video pins are now an essential way to capture attention, boost engagement, and drive more traffic to your content. With video’s ability to tell a story quickly and visually, it’s a powerful tool for marketers, creators, and businesses alike.
In this guide, we’ll explore five of the best video pin ideas to help you stand out and maximize your reach on Pinterest in 2024.
5 Best Pinterest Video Ideas
1. Step-by-Step Tutorials
- Overview: Show your audience how to accomplish a task or create something with quick, easy-to-follow steps.
- Why it Works: Tutorials offer value, and people love to save these pins for later. Whether it’s a DIY project, recipe, or beauty routine, tutorial videos help build trust and encourage repins. Video tutorials make complex tasks easy to understand in bite-sized steps, making them popular on Pinterest.
2. Product Demos
- Overview: Showcase your products in action, highlighting features, uses, or benefits.
- Why it Works: Seeing a product in use builds confidence in potential buyers, and demos are perfect for e-commerce businesses looking to convert viewers into customers. Demonstrating real-life use gives clarity and assurance to potential buyers, increasing trust in your product.
3. Before-and-After Transformations
- Overview: Capture attention by showcasing a dramatic transformation, like a home renovation, makeover, or fitness journey.
- Why it Works: The visual impact of transformations grabs attention quickly, making these video pins highly shareable and engaging. Viewers love seeing results in action, and these videos create curiosity and satisfaction as they witness the change.
4. Behind-the-Scenes Content
- Overview: Give viewers a glimpse behind the curtain with a behind-the-scenes look at your business, process, or event.
- Why it Works: This personal, authentic content connects viewers to your brand on a deeper level, fostering loyalty and engagement. Sharing behind-the-scenes content humanizes your brand and invites viewers into your world, making it relatable and approachable.
5. Seasonal or Holiday-Themed Videos
- Overview: Create video pins around upcoming holidays, seasons, or events that are relevant to your niche.
- Why it Works: Pinterest users are always searching for seasonal inspiration, and timely content drives more views, saves, and shares. Seasonal content is especially effective because it taps into timely trends, keeping your content fresh and relevant year-round.
Step up your Pinterest Video game
You can easily create engaging video pins with SendShort, an AI-powered editor that automates video creation, including captions and transitions. Just upload your video, customize it, and export your Pinterest-ready pin.
Using these video types will not only increase your visibility on Pinterest but also create deeper connections with your audience, ultimately leading to more traffic and engagement.
FAQ
1. Do videos perform well on Pinterest?
Yes, videos perform well on Pinterest. Video pins tend to capture more attention than static images, leading to higher engagement, saves, and shares. They are especially effective for tutorials, product demos, and storytelling, helping to drive more traffic and interaction.
2. Does Pinterest pay for videos?
Pinterest doesn’t directly pay for videos. However, creators can earn money through Pinterest’s Creator Rewards program, brand partnerships, or affiliate links. While Pinterest promotes video content for better reach, monetization depends on collaborations or other indirect revenue streams.
3. What video format is best for Pinterest?
The best video format for Pinterest is MP4. It provides high-quality visuals with efficient file size, ensuring fast load times. Pinterest recommends a vertical (9:16) or square (1:1) aspect ratio for optimal display on mobile devices.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
