What is AI UGC?
Definition: AI UGC (Artificial Intelligence User-Generated Content) refers to UGC videos generated by AI that intend to look like low effort human-produced videos.
They’re often used in advertising campaigns and strategies to grow a brand’s social media presence.
These AI-driven platforms help users in producing content such as videos, images, text, and even reviews, making it easier for individuals to create high-quality, engaging materials without needing specialized skills or expensive equipment.
- AI UGC platforms leverage technologies like natural language processing, image recognition, and machine learning to enhance the content creation process.
- By using AI to streamline creation, users can quickly generate personalized, relevant content that resonates with their audience.
This helps businesses and brands tap into authentic, diverse content that is scalable and cost-effective, driving engagement and building stronger connections with their customer base.
Why AI UGC is Hot Right Now
AI UGC is becoming a hot trend due to its ability to create personalized, high-quality content at scale without the hefty costs. Brands can produce content faster, keeping up with trends and engaging their audience in real time.
Here’s this virality snapshot on Google Trends:
This is data up to February 2025 — who knows how much it’ll keep growing! Speaking of which, AI UGC is gaining significant attention right now for several key reasons:
- Cost-Effective Creation: AI tools allow for the creation of high-quality, engaging content without the need for expensive production teams or elaborate setups. This is attractive for brands looking to produce content at scale with minimal investment.
- Personalization at Scale: AI can tailor content to specific audiences based on data-driven insights, making it more relevant and engaging. This ability to hyper-personalize content has become a major selling point for marketers.
- Faster Production: AI can generate content quickly, allowing brands to respond to trends, events, or campaigns in real time. This fast turnaround keeps them competitive in a rapidly changing digital space.
- Wider Reach: AI can optimize content for various platforms, ensuring it meets the requirements and best practices for each, leading to better organic reach and engagement.
As more businesses see the potential of AI to simplify content creation and improve outcomes, the demand for AI UGC continues to rise.
TOP 5 Benefits of AI UGC
AI UGC lets brands produce tons of content without additional resources.
The ability to create more content faster leads to greater visibility and brand awareness—at a fraction of the cost.
1. Scalable Content
AI-powered User-Generated Content (UGC) tools allow brands to create large volumes of content quickly and cost-effectively. This means you can produce more posts, videos, and ads without increasing your content creation budget or team size.
2. Consistent Brand Voice
AI tools can be trained to maintain your brand’s tone and style across all UGC, ensuring consistency. Whether it’s captions, visuals, or messaging, your content will always align with your brand identity.
3. Simple Personalization
AI can analyze user behavior and tailor content based on customer preferences, making UGC more relevant and engaging.
Personalized content resonates better with audiences and increases interaction rates.
4. More Reach
AI can track trends, predict audience behavior, and suggest content ideas that will likely perform well. This helps brands stay on top of what’s trending and maximize their reach with data-backed decisions.
5. Faster ROI
Since AI tools streamline the content creation process and make UGC more effective, brands see a better return on investment (ROI). Less money spent on production leads to more content being pushed out, which drives greater results.
How to Create AI UGC Videos
The easiest way to create AI UGC videos is to use an online tool like SendShort. Create an account, select an avatar, write your hook and make the video.
That’s really how simple it is! Let me break it down:
- Create a free SendShort.ai account
- Import a video
- Go to “Elements” > “AI Hook” > “UGC“
- Select your AI avatar and type in a hook
- Export video
There you go! That’s your AI UGC avatar for the first 5 seconds of your video.
Pro Tip: This works perfectly for product demos.
Besides, you can also edit the text/hook on the “AI Hook” menu, like so:
That’s just how simple it is.
You can make unlimited AI UGC clips with SendShort!
Human UGC vs AI UGC: Differences
User-Generated Content (UGC) and AI-generated UGC are both powerful tools for brands, but they differ in how they are created and their impact.
Here’s a comparison between the two:
1. Human UGC
UGC is content created by your customers, followers, or fans.
This could be anything from social media posts, videos, and reviews, to images shared by users featuring your brand.
| Pros | Cons |
|---|---|
| Authentic and relatable | Less control over quality |
| Builds trust with customers | Dependence on audience to create content |
| Higher engagement due to community feel | Inconsistent output |
Why Choose User-Generated Content (UGC)?
- Authenticity: UGC feels real and relatable, making it highly appealing to consumers. People trust content made by other people rather than by brands, which helps build stronger relationships and trust with your audience.
- Community Engagement: UGC fosters a sense of community. When customers create content for your brand, it encourages others to participate, leading to higher engagement and increased brand loyalty. It also shows that your brand values its customers’ voices.
- Social Proof: Seeing others use and love your product serves as powerful social proof, increasing the likelihood that potential customers will purchase. UGC acts as an organic endorsement that resonates with a broader audience.
UGC is ideal for building authenticity and trust.
2. AI UGC
AI-generated UGC is content created by artificial intelligence tools. These tools analyze trends, audience preferences, and data to produce videos, text, and images that match the brand’s style and audience’s interests.
| Pros | Cons |
|---|---|
| Scalable, producing content quickly | Lacks the authenticity of real user content |
| Can personalize content at scale | Limited creativity, can feel formulaic |
| Cost-effective, reduces need for large teams | Depends on good data for quality content |
| Consistent quality and output | Can undermine brand authenticity |
Why Choose AI-Generated UGC:
- Scalability: AI-generated UGC allows brands to create large volumes of content quickly and consistently, without needing additional resources. This is perfect for brands that need to maintain a constant content flow without hiring more staff.
- Cost-Effective: AI tools significantly reduce the cost of production by automating many content creation processes. This means brands can get high-quality content without needing to invest in expensive production teams or equipment.
- Personalization: AI can tailor content specifically to your target audience based on data analysis. This personalized approach increases engagement as the content feels more relevant to the viewer, driving higher interaction and conversion rates.
AI-generated UGC is perfect for scaling content production and maintaining a consistent, personalized approach at a lower cost.
A Success Story of AI UGC
This account leveraged AI-generated user-generated content (UGC) to significantly boost their traffic. The best part is that it’s super simple to replicate:
@enchantedparkscentsco #gymmotivation #selenagomez #crying #gymtok #fypシ #fypage #today #selena #videos ♬ original sound – 🇺🇸🇺🇸AMERICAN WOMAN🇺🇸🇺🇸
This account used AI-generated user-generated content (UGC) to boost its traffic by creating relatable, humorous, and shareable content.
AI tools helped produce videos or images that mirrored real-life situations, like skipping the gym, which resonated with a wide audience.
- This type of content is highly engaging and has the potential to go viral on platforms like Instagram or TikTok.
- By automating content creation, the account was able to scale quickly, posting consistently without investing much time manually creating each piece.
This allowed them to maintain high engagement and grow their audience, capitalizing on AI’s ability to craft content tailored for social media algorithms and user preferences.
The Best App for Creating AI UGC: SendShort
When it comes to creating AI-generated content, SendShort stands out as the top tool for the job.
Our platform provides seamless, easy-to-use features that allow you to create stunning user-generated content (UGC) in minutes—no tech skills required.
With high-quality results and endless possibilities, you can bring your ideas to life, whether you’re building your brand, driving engagement, or simply having fun.
- Fast & Easy – No need to learn complex tools. Create content in minutes.
- Top-Notch Quality – Get professional, attention-grabbing results every time.
- Completely Free to Start – No upfront costs. Start creating with zero commitment.
Plus, it’s free to get started. Why settle for less when you can have SendShort—the best?
Start creating today!
FAQ
1. Is AI the end of UGC?
No, AI is not the end of UGC.
Instead, it enhances UGC creation by automating processes and helping creators scale their content while still maintaining authenticity.
2. Can I use AI UGC for Ads?
Yes, you can use AI UGC for ads. To make sure they’re completly safe and monetizable, you can create them with a free tool like SendShort.
3. What’s the best AI UGC video generator?
The best AI UGC video generator is SendShort, as it allows you to easily create high-quality, engaging videos tailored for social media platforms.
4. Is there a free AI UGC ad maker?
Yes, SendShort offers a free version that allows you to create AI-generated UGC videos for ads, helping you engage your audience without any upfront cost.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
About the author
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
