Subtitles have become a game-changer for Amazon influencers. In today’s fast-paced world, they ensure your content is accessible, engaging, and easy to understand—regardless of how or where viewers watch your videos.
Let’s dive into why adding subtitles is a must for influencers.
Related: Learn how to add captions to Amazon review videos.
Why should Amazon Influencers Add Subtitles to Videos?
The #1 reason Amazon influencers use subtitles is to increase accessibility for viewers who watch videos on mute or have hearing impairments.
Subtitles help ensure their message reaches a wider audience and keeps engagement high. Amazon influencers often add subtitles to their videos for several key reasons:
- Wider Accessibility: Subtitles make content accessible to viewers who are deaf or hard of hearing. It also caters to people watching in environments where audio isn’t feasible, like public places.
- Higher Engagement: Videos with subtitles tend to have higher engagement because viewers can follow along without sound. This is especially important since many people watch videos on mute.
- Improved Clarity: Subtitles help clarify spoken words, especially in noisy environments or when the speaker has an accent, ensuring the message is clearly understood.
Adding subtitles can lead to better audience retention and higher conversion rates, making them an essential tool for Amazon influencers aiming to maximize their reach.
TOP 5 Benefits for Amazon Influencers to Use Video Subtitles
Here are the top benefits of Amazon influencers using subtitles:
- Increased Accessibility: Subtitles make videos accessible to viewers with hearing impairments or those watching in noisy environments.
- Higher Engagement: Subtitles keep viewers engaged, especially when videos are watched on mute, leading to longer watch times.
- Improved Comprehension: They help clarify speech, especially in cases of strong accents or unclear audio.
- Better SEO: Subtitles improve search engine optimization (SEO) by allowing search engines to index the video’s text.
- Wider Reach: Subtitles make videos more appealing to non-native speakers, increasing potential global audience reach.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
