Create a Hormozi-Style Video

You know well who Alex Hormozi — and since you’re here, I’m sure you know his video editing style for both long-form and short videos.

This guide teaches you how to edit videos like Alex Hormozi → it’s 100% free, and you’ll be able to take action immediately after reading this no-BS guide.

Here’s our video guide (keep scrolling for the text version):

---

Who is Alex Hormozi?

Alex Hormozi is an entrepreneur, author, and investor known for his expertise in business growth, sales, and marketing. He is the founder of Acquisition.com, a company focused on helping businesses scale by providing mentorship and resources.

• Hormozi gained popularity through his straightforward advice on business strategy and his successful track record in growing companies, particularly in the fitness and SaaS industries.
• He’s also known for his books like $100M Offers, where he shares insights on creating compelling offers to drive sales.

With this out of the way…

---

How to Edit like Alex Hormozi

Answer: The best way to produce short-form content like Alex Hormozi is to begin using an AI software that automates the process, like SendShort.

1. Create a free SendShort.ai account
2. Import a video
3. AI automatically edits like Hormozi
4. Optional: Make further manual edits
5. Export & Upload to social media

That’s literally how easy it is to replicate Hormozi’s editing style.

Pro Tip: With the introduction of SendShort.ai, you don’t even need to use CapCut or Premiere Pro to get the Hormozi editing style.

It’s all automated by AI, for free!

---

Explained: The Hormozi Editing Style

In this section, I’ll show you what the Hormozi style is all about.

By the end of this section, you’ll know what makes his style unique and why it is so successful.

1. Talking-Head

The “talking-head” style is key to creating a personal connection with your audience. Alex Hormozi uses this approach to deliver authenticity and engagement through direct eye contact.

• Establishes a personal connection by looking directly into the camera.
• Adds a human touch, enhancing the relatability of the message.
• Builds authenticity, making the speaker appear trustworthy.
• Keeps the video visually interesting through gestures and expressions.

2. Dynamic Captions

Dynamic captions are a key to Hormozi’s videos, drawing attention and emphasizing key points. Captions enhance engagement and make content accessible to a broader audience.

• Highlight important keywords and phrases with bold colors.
• Use emojis and animations to increase visual appeal.
• Rotate captions to add visual variety and maintain interest.
• Incorporate personalized memes to inject humor and build relatability.

Keep Learning: Make Hormozi-style captions.

3. Zoom In and Out

Hormozi’s use of zoom effects highlights key moments and keeps viewers focused. Zooming adds dynamism to your video, making it more visually engaging.

Check it out in real-life practice:

• Use zoom-in effects to emphasize facial expressions or objects.
• Apply zoom-out effects to shift focus or transition between scenes.
• Align the subject’s head in the frame to maintain consistency during punch cuts.

4. Sound Effects

Sound effects add depth to your storytelling and enhance emotional connection. They help emphasize key moments and evoke the intended response from your audience.

Here’s a video to demonstrate:

• Use sound effects to match the tone of the story (e.g., ticking clock for urgency).
• Emphasize pivotal moments with triumphant sounds like applause.
• Integrate sound effects subtly to complement, not overwhelm, the narrative.

5. Visual Branding

Consistency in visual branding is crucial for building a recognizable style. Hormozi’s videos are instantly identifiable due to his unique font, color scheme, and editing style.

• Use the Montserrat Black 900 font with specific settings for captions.
• Maintain a consistent color palette across all videos.
• Develop preset animations and effects to save time and ensure uniformity.
• Ensure your content stands out with a distinct, cohesive brand identity.

6. Tailor Content to Platform

Different platforms require different approaches to video content.

Understanding each platform’s audience and technical guidelines is essential for maximizing engagement.

• Edit videos in 9:16 format for vertical platforms like Instagram Reels.
• Use less visual clutter on YouTube, where viewers typically watch with sound.
• Adapt your tone and style according to the platform’s audience expectations.

7. Plan & Structure

Thorough planning ensures that even short-form content is focused and impactful. Structure your video to maintain momentum and keep the audience engaged from start to finish.

It’s quick making a great Instagram Reel frm an existing video:

• Break down your content into clear sections or chapters.
• Write a concise script where every word counts.
• Avoid unnecessary digressions to maintain a tight narrative.

8. HQ Production

High-quality production sets the foundation for professional content. Using the right tools and equipment ensures your videos meet the highest standards.

• Shoot in ultra-HD for the best visual quality.
• Use proper lighting and audio equipment to enhance production value.
• Invest in editing software to add effects and polish your videos.

9. Captions for Accessability

Captions are not just for visual interest but also for accessibility. Hormozi’s strategy involves captioning every word to engage viewers who watch without sound.

• Ensure captions are clear, accurate, and easy to read.
• Use consistent styling to make your captions recognizable.
• Include captions to cater to viewers who are hard of hearing or prefer muted videos.

10. Hook & Thumbnail

The first impression is crucial, so spend time crafting catchy titles and eye-catching thumbnails. At the same time, a strong hook ensures viewers click and stay engaged with your content.

• Create intriguing titles that promise value or entertainment.
• Design thumbnails that stand out and accurately represent the content.
• Test different hooks to see what resonates best with your audience.

Why should you edit videos like Alex Hormozi?

The main reason to edit videos like Alex Hormozi is to capture attention quickly.

His fast-paced editing style hooks viewers in the first few seconds, which is crucial for retaining an audience in a crowded, fast-scrolling feed.

1. Captures Attention Quickly

Hormozi’s editing style is fast-paced with text overlays, visuals, and sound effects that immediately draw viewers in, helping to capture attention in the first few seconds.

2. Enhances Message Clarity

His edits focus on clarity, breaking down complex ideas into digestible visuals and concise text that keep viewers engaged and make the message easy to follow.

3. Improves Retention

By using dynamic cuts, animated text, and high-energy effects, Hormozi’s style keeps viewers watching longer, boosting retention and increasing video completion rates.

4. Emphasizes Key Points

Strategic text overlays and b-rolls highlight essential ideas, ensuring the main points stand out and are memorable for viewers.

5. Increases Engagement

His engaging editing style encourages viewers to like, comment, and share, as the content feels more impactful and visually stimulating.

---

TOP 5 Hooks used by Alex Hormozi

What it is: A hook is basically how your video starts. It is designed to grab the viewer’s attention immediately. Its purpose is to quickly engage viewers while raising curiosity.

Here’s Alex Hormozi explaining this himself:

This section discusses the 5 best, proven to work, hooks used by Alex.

Let’s get going.

1. If you’re not…

Hormozi often starts with a direct challenge to the viewer’s current actions or mindset. This approach immediately engages by creating a sense of urgency or a fear of missing out (FOMO).

• Example: “If you’re not constantly improving, you’re falling behind.”
• Why It Works: This hook taps into viewers’ insecurities, motivating them to watch further for a solution.
• Engagement: It addresses the viewer directly, making it personal and compelling.
• Impact: Creates an immediate need to listen to what comes next.
• Retention: Viewers stay to learn how to avoid the mistake or situation being highlighted.

2. One of the reasons why…

This hook promises to reveal an important reason or insight, sparking curiosity right away:

• Example: “One of the reasons why all my workouts are the same, is…”
• Why It Works: It suggests insider knowledge that viewers don’t want to miss.
• Engagement: Positions Hormozi as an expert with valuable information.
• Impact: Appeals to viewers’ desire to learn and improve.
• Retention: The audience stays to understand the reason and how to avoid failure.

3. You need to…

A direct command that grabs attention by telling the viewer what they must do.

• Example: “You need to stop making this one mistake.”
• Why It Works: Creates a sense of importance and urgency.
• Engagement: Makes the viewer feel like they’re being given crucial advice.
• Impact: Establishes authority and builds trust with the audience.
• Retention: Viewers watch to find out what they need to change.

4. The biggest mistake…

By highlighting a common mistake, Hormozi hooks viewers who fear they might be making it.

• Example: “The biggest mistake people make when starting a business.”
• Why It Works: Plays on the fear of failure or doing something wrong.
• Engagement: Appeals to viewers’ desire to avoid errors and improve.
• Impact: Encourages viewers to stay to learn from others’ mistakes.
• Retention: Viewers are motivated to keep watching to ensure they’re not making the same mistake.

5. Most people don’t realize…

This hook teases a little-known fact or insight, making viewers curious.

• Example: “Most people don’t realize how easy it is to scale a business.”
• Why It Works: Creates curiosity and the desire to learn something new.
• Engagement: Positions the content as offering exclusive or surprising information.
• Impact: Encourages viewers to stay and discover what they didn’t know.
• Retention: Viewers keep watching to uncover the hidden truth or tip.

There you have it. These are the top 5 hooks!

---

Ditch Premiere Pro — AI can make Hormozi-style videos

If you want to automatically create Alex Hormozi-styled videos (or clips of his own), SendShort‘s powerful AI can do it for you — and it’s also free!

Here’s what you can do:

SendShort automatically adds captions to your videos — just like Alex Hormozi’s. Besides, you can also add stuff like b-rolls, sound effects, and generally anything else you can find in the Hormozi style.

I did promise at the start of the guide that you’ll be able to make a Hormozi-styled video by the time you’re done reading.

Ready to start making viral short-form content?

FAQ

1. What is Hormozi style in video editing?

Hormozi style in video editing refers to high-energy, fast-paced videos with bold text captions, sound effects, and quick cuts to maintain viewer attention. It emphasizes clarity and engagement, often used for social media content like TikToks or Instagram Reels.

2. What video editing software does Alex Hormozi use?

Alex Hormozi uses Adobe Premiere Pro for his video editing. He often combines it with other tools like After Effects for enhanced graphics and animations.

Though, tools like SendShort can minimize all of those efforts!

---

Conclusion

This article quickly explained what Hormozi’s style is and how to emulate it yourself.

As promised, you can take direct action through SendShort → without trying to sound biased, SendShort the #1 short video editor (hopefully this was indeed proven in the guide above).

However: If, for whatever the reason, SendShort isn’t for you, we get that — and we’re not upset.

To address that and still make this guide helpful, here’s a video by Trevor Jones explaining how to replicate Hormozi’s style using CapCut:

Thanks for stopping by!

We really hope you found this article helpful. Click the bubble in the bottom-right corner of this page to let us know your thoughts!

---

Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort