This simple guide teaches you how to:

  • Make money / Monetize / Earn a living
  • Just by posting TikToks

It’s way easier than most people would think.

How to Make Money on TikTok (in 2024)

Answer: The most reliable way to make money on TikTok is to join the Creator Rewards Program. Alternatively, send viewers to your website.


1. Creator Rewards

Joining TikTok’s Creator Fund allows you to earn money based on the views and engagement your content receives. You’ll need to meet eligibility requirements, including having a minimum number of followers and consistent video views.

TikTok: Introducing the New Creator Rewards Program
Find that blog post right here

Once approved, focus on producing high-quality, engaging content to maximize your earnings.

2. Brand Partnerships

Brand partnerships involve collaborating with companies to promote their products or services in your videos.

Here’s a creator sharing their own experience:

@startabusinesswithme This is how my first paid brand partnership on tiktok worked in practice. I was paid £1,950 in total for the partnership, which is amazing and I was thrilled when this brand reached out to me as I’ve been a business customer of theirs in my day job for 7 years! This video is in no way meant as a flex of look how much I get paid to do TikTok’s but to show you and be transparent about the whole process. I know I always wonder how much people were paid to do something and how much time it took them and what the process was like and this was mine! I shot and edited the content about 2 weeks ago now on a Sunday and it’s been approved and the balance payment made today so I thought I would share what happened for my first brand paid collaboration. I have no idea where this sits on the scale of revenue people generate for paid content but I’m very happy with it and it was a great experience for my first paid partnership! #startabusinesswithme #dailyvlog #entrepreneurship #moneytok #biztok #fintok #sidehustle #finance101 #financetiktok #financetips #moneymakingchallenge #moneymakingideas #sidehustlechallenge #ugccontent #ugccreator ♬ original sound – Helena Di Biase

Brands pay for sponsored content based on your reach and influence. Building a strong personal brand and engaging with your audience can attract these opportunities.

3. Affiliate Marketing

Affiliate marketing on TikTok involves promoting products using unique affiliate links. You earn a commission for each sale made through your links.

A long but rather useful video

This method works best when you create content relevant to the products you’re promoting.

  • Choose products relevant to your content.
  • Use affiliate links in video descriptions or profiles.
  • Disclose affiliate relationships transparently to your audience.

4. Merchandise Sales

Selling merchandise allows you to monetize your personal brand by offering products like T-shirts, hats, or other items.

Then, promote your merchandise through your TikTok content to drive sales.

@havefourstore "Explore o estilo lendário com nossas camisas McQueen, Sally e Mate. Moda que une estilo e simplicidade." Rede vizinha: @havefourstore #cars #sally #mater #mcqueen ♬ som original – Have
  • Design merchandise that reflects your brand.
  • Promote your products in your TikTok videos.
  • Use a reliable platform for production and shipping.

5. Live Gifts

TikTok Live Gifts let viewers send virtual gifts during your live streams, which can be converted into real money. Engaging with viewers in real time can boost the number of gifts you receive.

Pro Tip: Regularly hosting live streams can help build a loyal audience and increase gift revenue.

TikTok LIVE Gifts
  • Host live streams regularly to engage with followers.
  • Interact with viewers to encourage gifting.
  • Promote your live streams in advance to boost attendance.

However, this requires at least 1k followers — but don’t worry, people were quick to find easy ways for you to go live without that sum of followers:

@tmacbeauty00

Replying to @😝🎀🔫 Mimi 😝🎀🔫 #greenscreenvideo are you able to go live without 1k?! #live #livestream #fyp #relatable #newfeature #tutorial

♬ original sound – talisa 🙂

6. TikTok Ads

Utilize TikTok’s ad platform to promote products or services, earning from ad revenue. This can be done through in-feed ads, branded hashtag challenges, or branded effects.

TikTok Ads Manager
This is the TikTok Ads Manager
  • Develop eye-catching and relevant ad content.
  • Use TikTok’s targeting options to reach your audience.
  • Analyze ad performance to optimize results.

7. Services and Coaching

If you have expertise in a particular area, use TikTok to offer services or coaching. Create content showcasing your skills and attract potential clients.

Engage with your audience and provide valuable insights to build credibility and interest.

  • Showcase your expertise through valuable content.
  • Promote your services or coaching in your videos.
  • Build a professional profile and testimonials to attract clients.

FAQ: Earning on TikTok

1. Does TikTok pay anyone?

Answer: No, TikTok doesn’t pay everyone automatically. To earn money, creators must join the Creator Fund, secure brand deals, or use other monetization methods like live gifts or affiliate marketing.

Eligibility often depends on follower count, video views, and content quality.

2. Is TikTok easy to make money on?

Honest Answer: Making money on TikTok is possible but not necessarily easy. It requires consistent effort, engaging content, and building a substantial follower base to unlock monetization opportunities.

3. How many views do you need on TikTok to get paid?

Answer: At least 100,000 views per month to qualify for the Creator Fund. However, actual earnings depend on factors like engagement and region.

4. Can you make money just watching TikTok?

Answer: No, and all those apps claiming they’ll pay you to watch TikToks are 100% scams.


Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.