
Caption Apps for Facebook Reels

Want to add captions to Facebook Reels? With so many options on the table, at first it may seem hard to know which one to go with.
But this guide helps you decide once and for all.
If you’re not sure which Facebook captioning software to use, this list is your new best friend. Together, we’ll study the top 4 apps designed specifically for this.

Why Add Captions to Facebook Reels?
Adding captions to Facebook Reels improves engagement, accessibility, and reach.
Many users scroll through videos without sound, and captions ensure your message is still understood.
1. Captions Keep Viewers Engaged Longer
Since many people watch videos on mute, captions help retain their attention, increasing watch time and overall engagement.
2. Makes Videos Accessible
Captions allow deaf and hard-of-hearing viewers to understand your content, making it more inclusive.
3. Boosts SEO
Facebook indexes captions, making your Reels more searchable and increasing the chances of reaching a larger audience.
4. Improves Clarity
Whether viewers are in a loud setting or a quiet place where they can’t turn on the sound, captions ensure they don’t miss the message.
List: 4 Best Apps for Adding Captions to Facebook Reels
These are the top 4 video-captioning tools for Facebook Reels: SendShort, Facebook’s own feature, VEED, and Adobe Premiere Pro.
But let’s see why they’re in the top 1%!
1. SendShort
Website: SendShort.ai

SendShort is perfect for Facebook Reels captions because it automates the entire process, ensuring captions are accurate, engaging, and visually appealing without manual effort.
Unlike other tools, SendShort optimizes captions for short-form content, using bold, dynamic text styles that stand out on Facebook Reels’ fast-scrolling feed. This makes videos more eye-catching, increasing watch time, reach, and overall engagement.
Pros | Cons |
---|---|
Quick automatic caption generation for Facebook Reels. | Free version includes a watermark on videos. |
Supports multiple languages for wider audience reach. | Only edits short-form content, not suitable for long videos. |
User-friendly interface for fast editing. | |
Seamlessly integrates transitions for smooth viewing. |
Features
- Automatic caption generation optimized for Facebook Reels.
- Multilingual support for captions to engage diverse audiences.
- Easy-to-use interface for rapid video editing.
- Integration of transitions and effects for polished content.
Pricing
- Free plan available.
- Paid plans range from $15 to $59 per month.

2. Facebook’s Feature
Website: Facebook.com

Facebook’s in-app captioning tool provides a quick and automatic way to generate subtitles for Reels, making videos more accessible. It’s useful for basic captions, especially for creators who need a fast, built-in solution without extra software.
However, Facebook’s captions often lack customization, accuracy, and visual appeal.
They may contain errors, and the styling options are limited, making captions less engaging. SendShort, on the other hand, delivers highly accurate AI-generated captions with better readability, bold styling, and placement optimized for short-form content, ensuring maximum engagement and retention.
Pros | Cons |
---|---|
Automatic caption generation for quick video posting. | Limited customization options for captions. |
Helps improve accessibility for viewers with hearing impairments. | Captions may sometimes be inaccurate or poorly timed. |
Free to use within the Facebook platform. | No option to edit captions after they’ve been generated. |
Lacks support for multiple languages in all regions. | |
Captions are only available for videos uploaded to Facebook. |
Features
- Automatic caption generation for videos posted on Facebook.
- Enhances accessibility for viewers with hearing impairments.
- Quick implementation, making video posting faster and easier.
Pricing: Free feature available within Facebook.
3. VEED
Website: VEED.io

Veed’s captioning tool allows users to automatically generate subtitles for Facebook Reels with basic editing and styling options. It’s a web-based solution, making it easy to use without downloading software, and it supports multiple languages for accessibility.
However, Veed’s captions require manual adjustments and don’t always sync perfectly with speech.
- The styling options are limited, and it lacks AI-driven optimization for short-form engagement.
- SendShort, on the other hand, automates accurate captions, ensures perfect sync, and applies bold, eye-catching text, making videos more engaging and optimized for Facebook Reels’ fast-paced feed.
Keep reading the Veed vs SendShort comparison.
Pros | Cons |
---|---|
High accuracy in automatic caption generation. | Free version adds a watermark to exported videos. |
Supports multiple languages for captions, broadening reach. | Limited export resolution in the free plan. |
User-friendly interface allows for quick edits. | Some advanced features require a paid subscription. |
Features
- Automatic caption generation with multi-language support.
- Simple interface for easy and efficient editing.
- Customizable subtitles (font, size, and color).
- Directly usable in the browser, with no download necessary.
Pricing
- Free plan available.
- Paid plans start at $18/month.
Not a fan of Veed? Have a look at Veed’s top alternatives.
4. Adobe Premiere Pro
Website: Adobe.com/Products/Premiere

Premiere Pro’s captioning tool offers advanced subtitle customization, allowing users to generate, edit, and style captions manually for Facebook Reels.
It provides detailed control over fonts, positioning, and timing, making it a great option for professional video editors.
Pros | Cons |
---|---|
Highly customizable captions with advanced editing tools. | Steep learning curve for beginners. |
Supports multiple languages and various font styles. | Requires a paid subscription to Adobe Creative Cloud. |
Precise control over timing and placement of captions. | Resource-intensive, needing a powerful computer for optimal performance. |
More time-consuming compared to automatic captioning tools. |
Features
- Fully customizable captions with extensive design options.
- Supports multiple languages and subtitle styles.
- Precise control over caption timing and placement.
- Integration with other Adobe Creative Cloud applications for seamless workflow.
Pricing
- Adobe Premiere Pro requires a paid subscription.
- Prices vary based on region.
Top 3 Tips for Using Captions on Facebook Reels
Captions should be clear, well-timed, and visually readable to keep viewers engaged. Use bold fonts, high-contrast colors, and proper placement to ensure they stand out without blocking key visuals.
Here’s our list of the 3 essential tips
1. Use Auto-Captions for Speed and Accuracy
Manually adding captions takes time, so use an AI-powered tool to generate captions automatically. Double-check for accuracy to ensure your message is clear.
2. Customize Font, Size, and Placement
Make sure captions are easy to read by using bold, high-contrast colors, and a clear font. Avoid placing text too close to the edges where it might be cut off.
3. Sync Captions with the Video’s Timing
Captions should appear at the right moment to match the spoken words.
Proper syncing improves readability and keeps viewers engaged.

FAQ: Facebook Captions Software
1. What is the best app for adding captions to Facebook videos?
The best app for adding captions to Facebook videos is SendShort, which offers automated caption generation and easy customization to enhance your video content.
2. What’s a free app to add captions to Facebook Reels?
A free app to add captions to Facebook Reels is SendShort, which allows you to easily generate and customize captions for your videos.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
