Article last updated on:
August 23, 2024

Hashtags have become an essential tool for content discovery across social media platforms, and Facebook Reels is no exception. By leveraging hashtags, you can easily find content within your niche and make your own posts more discoverable.

With more than 800 million users engaging with Facebook’s Reels, standing out in this crowded space is crucial. Utilizing the right hashtags can be a powerful strategy to boost your visibility.

In this article, you’ll explore what Facebook‘s Reels hashtags are, the advantages of using them, the most popular hashtags for 2024, and the best tools to help you identify the top hashtags for your content.


What are Facebook Reels hashtags?

Answer: Facebook Reels hashtags are keywords or phrases preceded by the hashtag (#) symbol, designed to categorize and organize content on the platform, making it easier for users to find specific topics or trends.

These hashtags function similarly to those on Instagram and 𝕏 (Twitter). When you add a hashtag to a Reel, it becomes discoverable to anyone searching for that hashtag, allowing users to engage with trending or relevant topics by using the appropriate tags.

For instance, if someone searches for the hashtag #fitness on Facebook Reels, they’ll find videos related to fitness only if that hashtag is included in the video description. Similarly, searching for #FoodReels will lead to content centered around food and cooking.

Given Facebook Reels’ broad user base, popular categories tend to align with those on TikTok. Entertainment dominates with the highest number of views, followed by fitness, DIY projects, beauty tips, and lifestyle content.

Highlighting where are hashtags on Facebook Reels

TOP 5: Benefits of Hashtags for Facebook Reels

1. Research relevant hashtags

Start by researching hashtags that are popular and relevant to your content.

Use tools or explore trending hashtags in your niche to find the best ones.

2. Mix popular & niche hashtags

Choose a combination of high-traffic hashtags and more specific, niche ones.

Facebook Reels: Big vs Small hashtags

This strategy helps balance broad visibility with targeted reach.

3. Incorporate strategically

  • Add hashtags to your Reels’ captions or comments.
  • Ensure they are naturally integrated and enhance the content, rather than appearing as an afterthought.

4. Track performance

Track how different hashtags perform using Facebook’s insights or analytics tools.

Check out how to find analytics for FB Reels:

Assess which hashtags drive the most engagement and refine your strategy accordingly.

5. A/B test

Continuously experiment with different hashtags and combinations to see what resonates best with your audience.

Test various approaches, analyze the results, and adjust your strategy to maximize effectiveness.


Top Facebook Reels hashtags in 2024

Want to find out the most trending hashtags on Facebook Reels? Here’s our list of the top 50 hottest ones you can use right now.

  1. #Reels
  2. #Trending
  3. #Viral
  4. #Explore
  5. #Funny
  6. #Dance
  7. #DIY
  8. #Fitness
  9. #Food
  10. #Travel
  11. #Music
  12. #Inspiration
  13. #Comedy
  14. #Fashion
  15. #Beauty
  16. #LifeHacks
  17. #Motivation
  18. #Art
  19. #Photography
  20. #Sports
  21. #Pets
  22. #Health
  23. #Tech
  24. #Education
  25. #Games
  26. #Tutorial
  27. #Challenge
  28. #Summer
  29. #Winter
  30. #FitnessJourney
  31. #Foodie
  32. #Love
  33. #HomeDecor
  34. #SelfCare
  35. #FitnessMotivation
  36. #Makeup
  37. #Wellness
  38. #TravelTips
  39. #Adventure
  40. #TipsAndTricks
  41. #Lifestyle
  42. #Unboxing
  43. #Throwback
  44. #BehindTheScenes
  45. #Creative
  46. #ChallengeAccepted
  47. #DayInTheLife
  48. #Workout
  49. #MentalHealth
  50. #DailyVlog

Top 10 Trending Facebook Reels hashtags

Bear in mind, this list might really change frequently (e.g. weekly or every 2 weeks). You’ll need to check what Facebook says about their currently-trending hashtags.

  1. #Reels
  2. #Trending
  3. #Viral
  4. #Explore
  5. #Dance
  6. #Funny
  7. #Challenge
  8. #Music
  9. #Fitness
  10. #Food

Top 10 Facebook Reels hashtags for Business

  1. #BusinessTips
  2. #Entrepreneur
  3. #Marketing
  4. #SmallBusiness
  5. #BusinessGrowth
  6. #Startup
  7. #DigitalMarketing
  8. #BrandBuilding
  9. #Ecommerce
  10. #BusinessStrategy

Top 10 Facebook Reels hashtags for fashion and beauty

  1. #Fashion
  2. #Beauty
  3. #Style
  4. #OOTD (Outfit of the Day)
  5. #Makeup
  6. #FashionTrends
  7. #BeautyTips
  8. #Skincare
  9. #FashionInspo
  10. #Glam

Top 10 Facebook Reels hashtags for fitness

  1. #Fitness
  2. #Workout
  3. #FitnessMotivation
  4. #FitnessJourney
  5. #GymLife
  6. #FitFam
  7. #Exercise
  8. #HealthyLiving
  9. #FitnessTips
  10. #GetFit

Top 10 Facebook Reels hashtags for food and restaurants

  1. #Food
  2. #Foodie
  3. #Restaurant
  4. #FoodLovers
  5. #FoodieLife
  6. #Foodstagram
  7. #Delicious
  8. #Cooking
  9. #FoodReview
  10. #DeliciousFood

Top 10 Facebook Reels hashtags for tech

  1. #Tech
  2. #TechNews
  3. #Gadgets
  4. #TechReview
  5. #Innovation
  6. #TechTips
  7. #Technology
  8. #TechTrends
  9. #TechTalk
  10. #FutureTech

Top 10 Facebook Reels hashtags for travelling

  1. #Travel
  2. #TravelTips
  3. #Wanderlust
  4. #TravelDiaries
  5. #TravelVlog
  6. #Adventure
  7. #ExploreTheWorld
  8. #Vacation
  9. #TravelPhotography
  10. #TravelBlogger

FAQ: Hashtags for FB Reels

1. Do hashtags work in Facebook Reels?

Answer: Yes, hashtags work in Facebook Reels.

They help categorize content, making it easier for users to discover your Reels based on their interests.

2. How do I find trending hashtags on Facebook Reels?

Answer: Explore the Reels tab and look at popular content in your niche.

You can also check out the “Discover” section and monitor hashtags used by influencers and content creators in your area of interest.

3. What hashtags to use on Facebook Reels to go viral?

Answer: To increase your chances of going viral on Facebook Reels, use a mix of popular and niche hashtags relevant to your content.

Include general trending hashtags like #Viral, #Trending, and #Reels, along with specific ones related to your topic or audience.


Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.