In this guide, you’ll find out:

  • Who are the top 5 Instagram Reels creators
  • Why they’re the best
  • And how you can get inspired by them

Let’s begin.

5 Best Content Creators on Instagram Reels

Currently, they are considered the top 5 on Instagram Reels: Jay Shetty, Brock Johnson, Jessica Wang, Dylan Lemay, and Humphrey Yang.

But let’s see why that is!


1. Jay Shetty (@jayshetty)

Jay Shetty is a former monk turned motivational speaker and author. He uses his Instagram Reels to share inspirational messages, life lessons, and thought-provoking content aimed at self-improvement and mental wellness.

Instagram Profile: @jayshetty

Jay Shetty on Instagram
  • Why follow: His content is insightful, encouraging, and visually engaging, making it a go-to for anyone seeking daily motivation.
  • Their strategy: Combines storytelling, quotes, and short snippets of his speeches to communicate impactful messages.
  • What to make out of it: Create content that adds value to your audience’s life, focusing on positivity and self-development.

2. Brock Johnson (@brock11johnson)

Brock Johnson is a social media strategist who teaches people how to grow on Instagram. His Reels offer tips, tricks, and insights for maximizing engagement and reach on the platform.

Instagram Profile: @brock11johnson

Brock Johnson on Instagram
  • Why follow: He provides actionable strategies to improve your Instagram presence, making his content highly informative and easy to implement.
  • Their strategy: Uses quick, educational snippets and trends to share social media tips in a fun, digestible format.
  • What to make out of it: Utilize Reels to share educational and valuable content that can help your followers achieve their goals.

3. Jessica Wang (@jessicawang)

Jessica Wang is a fashion influencer known for her style tips, creative Reels, and innovative outfit transitions. Her content combines aesthetics and creativity, appealing to both fashion enthusiasts and casual viewers.

Instagram Profile: @jessicawang

Jessica Wang on Instagram
  • Why follow: She seamlessly blends fashion with storytelling, making her Reels engaging and visually captivating.
  • Their strategy: Uses smooth transitions and eye-catching visuals to showcase outfits and lifestyle tips.
  • What to make out of it: Focus on visual storytelling with polished, high-quality production to make your content stand out.

4. Dylan Lemay (@djlemay2)

Dylan Lemay is a former Cold Stone Creamery employee who went viral for his entertaining ice cream tricks and storytelling. His Reels are a mix of ice cream-making skills and personal anecdotes.

Instagram Profile: @djlemay2

Dylan Lemay on Instagram
  • Why follow: His content is unique, blending food entertainment with storytelling, making it both informative and fun.
  • Their strategy: Engages viewers with captivating visuals and interactive content, such as challenges and Q&A sessions.
  • What to make out of it: Find a unique skill or niche and combine it with storytelling to create memorable content.

5. Humphrey Yang (@humphreytalks)

Humphrey Yang is a financial influencer who breaks down complex financial topics into easy-to-understand Reels. His content is perfect for anyone looking to learn more about personal finance and investing.

Instagram Profile: @humphreytalks

Humphrey Talks on Instagram
  • Why follow: He takes complex financial topics and presents them in a simplified manner, making finance accessible and engaging.
  • Their strategy: Uses analogies, visuals, and relatable examples to explain financial concepts in under 60 seconds.
  • What to make out of it: Use Reels to educate your audience by breaking down complicated topics into bite-sized, visually appealing pieces of content.

FAQ: Instagram Creators

1. Who is the highest paid creator on Instagram?

Answer: Cristiano Rolando, charging over $3,200,00 per post.

The highest-paid creator on Instagram is Cristiano Ronaldo, who earns the most per sponsored post due to his massive following and influence on the platform.

2. Who is the most followed female influencer on Instagram?

Answer: As of 2024, the most followed female influencer on Instagram is Selena Gomez, with approximately 430 million followers.


Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.