This is the ultimate guide on how to get more Instagram followers.

  • I know, most websites are lying to you and give you the same AI-written response sugar coated all over…
  • But fear not, this is not one of those guides.

At SendShort, our goal is to share an honest list of tips — full of what’s already proven to work for our team of content creators.

Join me, and let’s see how to grow your Instagram!


How to Get REAL Instagram Followers (The Ethical Way)

To gain real Instagram followers ethically, focus on creating high-quality, engaging content that resonates with your target audience while using relevant hashtags and location tags.

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1. Define Your Target Audience

Understanding your target audience is crucial for creating content that resonates with them. By researching demographics, interests, and online behaviors, you can tailor your posts to attract and engage potential followers.

How to see audience insights on Instagram
Audience Location on Instagram

Segmenting your audience can also help you create targeted content that speaks to different groups, ultimately broadening your appeal.

  • Research demographics to gather data on your current followers.
  • Tailor your content to the interests and needs of your audience.
  • Create different content types for various segments within your audience.

2. Prioritize High-Quality Content

High-quality visuals are essential on Instagram, where aesthetics play a significant role. Invest in good equipment or utilize your smartphone to capture clear and attractive images and videos. Pay attention to lighting and composition to enhance your content’s appeal.

Additionally, using editing apps can help maintain a consistent style that aligns with your brand.

Created using SendShort
  • Use high-resolution cameras or smartphones for better image quality.
  • Optimize lighting for your photos to enhance their visual appeal.
  • Edit your images thoughtfully to maintain a consistent style.

3. Create Instagram Reels and Video Content

Video content, particularly Instagram Reels, has gained immense popularity and often receives higher engagement than static posts. Utilize current trends to make your videos timely and relatable, while keeping them concise to capture viewers’ attention quickly. Including engaging captions can also encourage viewers to interact with your content.

How to add text to an Instagram Reel
  • Take advantage of the popularity of Reels for greater engagement.
  • Aim for short, engaging videos that deliver your message quickly.
  • Use captions to encourage interaction and engagement.

4. Embrace Instagram’s Latest Features

Staying updated with Instagram’s evolving features can significantly enhance your engagement. Experimenting with new tools and formats allows you to keep your content fresh and relevant. Utilize interactive stickers and other features in your Stories to increase viewer engagement and foster a sense of community.

Read more about Instagram’s features.

  • Regularly check for new features and tools introduced by Instagram.
  • Experiment with different formats to find what resonates best.
  • Use interactive stickers and tools to enhance engagement.

5. Engage With Your Community

Authentically interacting with your community can help foster relationships and encourage others to follow you. Regularly commenting on and liking posts from followers and accounts in your niche can increase your visibility. Engaging in conversations through comments and direct messages also builds rapport with your audience.

  • Regularly interact with your followers’ posts to build relationships.
  • Join discussions in comments and direct messages for deeper connections.
  • Consider following accounts that follow you to strengthen your community.

6. Share User-Generated Content

User-generated content provides an excellent opportunity to engage your followers while showcasing your community. Encourage your followers to tag you in their posts, allowing you to share their content on your profile. This not only provides fresh material but also fosters a sense of belonging among your followers.

  • Encourage followers to tag you in their posts for user-generated content.
  • Share user-generated content to create a sense of community.
  • Initiate hashtag challenges that prompt users to create and share content.

7. Use Hashtags Wisely

Hashtags are a powerful tool for increasing the discoverability of your posts. Research relevant and popular hashtags to include in your content, as this can attract new followers. Creating a unique branded hashtag can also encourage engagement and foster community among your followers.

  • Identify popular and relevant hashtags to improve discoverability.
  • Develop a unique hashtag for your brand to encourage engagement.
  • Use a mix of broad and niche hashtags to reach different audiences.

8. Tag Your Location

Incorporating location tags in your posts can help you connect with local followers. When users search for content from specific areas, your tagged posts will appear in those searches. Additionally, sharing content relevant to local events or hotspots can attract nearby audiences and increase engagement.

Highlighting the location of an Instagram post: Miami, Florida
Posted by @sendshort.ai
  • Include location tags in your posts to attract local followers.
  • Use geotags to increase visibility within specific locations and events.
  • Share content relevant to local events to engage nearby audiences.

9. Post Consistently

Consistency is key on Instagram. Establishing a regular posting schedule keeps your audience engaged and aware of your brand. Varying your content types—such as images, videos, and Stories—can maintain follower interest while monitoring engagement rates will help you determine the best times to post.

  • Create a content calendar to establish a consistent posting schedule.
  • Vary your content types to keep followers engaged.
  • Monitor engagement rates to determine optimal posting times.

10. Collaborate with Influencers

Partnering with influencers can expose your account to a wider audience. Select influencers whose followers align with your target demographic for maximum impact. Authentic collaborations help build trust with potential followers and can lead to more genuine engagement.

Jessica Wang on Instagram
  • Identify influencers whose audience aligns with your brand for effective collaborations.
  • Work on cross-promotional campaigns to reach a broader audience.
  • Ensure that influencer partnerships authentically represent your brand values.

11. Run Contests and Giveaways

Hosting contests and giveaways is an effective way to boost engagement and attract new followers. Encourage participants to tag friends and share your content as part of the entry requirements. Celebrating winners publicly can create excitement and encourage further participation in future contests.

  • Create engaging contests that encourage tagging friends for greater reach.
  • Require participants to follow your account and share your content for entry.
  • Showcase winners on your profile to foster community and excitement.

12. Analyze Your Performance

Regularly analyzing your account’s performance through Instagram Insights can provide valuable insights into what content resonates with your audience. Use this data to refine your strategies and optimize your content for better engagement and follower growth.

  • Use Instagram Insights to monitor your account’s performance regularly.
  • Adjust your content strategies based on performance data for optimization.
  • Identify your most engaging content to refine future posts.

This guide provides a comprehensive overview of strategies to help you increase your Instagram followers effectively. By implementing these tactics, you can build a more engaged and authentic community on the platform.


Frequently Asked

1. Is there a way to get real followers on Instagram?

Yes, you can gain real followers on Instagram by creating high-quality, engaging content that resonates with your target audience and actively interacting with your community. Additionally, using relevant hashtags, collaborating with influencers, and running contests can significantly boost your follower count in an ethical manner​

2. Is it worth it to buy Instagram followers?

Buying Instagram followers is generally not worth it, as it often leads to fake or inactive accounts that don’t engage with your content. This can harm your credibility and engagement rates, as algorithms favor accounts with genuine interactions. Additionally, platforms like Instagram may penalize accounts that use such tactics, potentially resulting in shadowbans or account suspension​

3. Does getting verified on Instagram help with followers?

Yes, but not directly.

Getting verified on Instagram can help increase your follower count, as it adds credibility and trust to your profile. Verified accounts are often perceived as more authoritative, which can attract more followers and encourage engagement.

Additionally, the verification badge may enhance your visibility in search results, making it easier for potential followers to find and follow you​


Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.