This is the only SEO guide you’ll ever need for TikTok.
Every tip we’ve added in this guide is provided by an anonymous influencer with +15.8M followers on TikTok alone.
Answer: TikTok SEO means upgrading your content to increase its visibility and ranking on the platform.
It is achieved through strategic use of keywords, hashtags, engaging content, adherence to trends, and consistent posting.
TikTok as a Search Engine:
TikTok never used to rank in SERPs, but check this out:
And this is just on Google. Competition is super in the TikTok app’s search system for the very same query.
TikTok Official Guide: Read more about TikTok’s search system.
Answer: To do SEO on TikTok, you need use relevant keywords and hashtags in your captions and engage actively with your audience.
You’ll want to regularly post high-quality, trending content to boost visibility and interactions.
As usual, let’s dig deeper and see what all of this really means.
Your TikTok profile is the first impression you make, so ensure it effectively represents your brand or persona.
This improves your chances of appearing in search results and getting discovered by a relevant audience.
High-quality content is more likely to capture viewers’ attention and encourage them to interact. The more engaging your videos, the higher the chances they will be promoted by TikTok’s algorithm.
Example of an engaging TikTok → it makes you wonder what’s next:
Participating in trends can significantly increase your content’s visibility and attract new followers. Trends and challenges are a way to connect with a larger audience and showcase your creativity.
Example: TikTok following a random challenge.
Encouraging viewers to interact with your content can boost its visibility and engagement rate. Engaging directly with your audience helps build a community and fosters loyalty.
Example: Common practice of splitting videos in multiple parts.
Regular posting keeps your content fresh and maintains audience interest. Consistency is key to staying relevant and ensuring your content is seen by your followers.
Example: Not just me saying this!
Regularly reviewing your performance metrics helps you understand what works and what doesn’t. Analyzing data allows you to adjust your strategy for better results.
Optimizing your videos for discoverability ensures that they reach the right audience. Well-crafted descriptions and thumbnails can enhance visibility and attract more viewers.
Short Answer: TikTok prioritizes engagement and content trends, while Google focuses on content quality, backlinks, and technical aspects of your website.
But let’s dig deeper using this table:
Factor | TikTok | |
---|---|---|
1. Engagement | Likes, comments, shares, video completion | Click-through rate, dwell time, interactions |
2. Content Relevance | Trending sounds, hashtags, challenges | Keywords in titles, meta descriptions, content |
3. Video/Content Quality | High-resolution, well-edited videos | Originality, depth, and usefulness of content |
4. Consistency | Regular posting | Frequent content updates, fresh content |
5. User Interaction | Direct engagement with users | User experience on the site, page layout |
6. Technical Factors | Not as critical | Site speed, mobile-friendliness, indexing |
7. Backlinks | Not applicable | Quality and quantity of external links |
Now, let’s take them one by one.
Let’s first look at TikTok’s factors, and then we’ll compare them against Google’s.
That’s right about on for TikTok’s side.
In summary, TikTok prioritizes engagement and content trends, while Google focuses on content quality, backlinks, and technical aspects of your website.
With SendShort, you can enhance your TikTok SEO by adding optimized captions that increase visibility and engagement.
Here’s how SendShort improves TikTok SEO with AI captions:
By leveraging SendShort’s AI-powered captions, you can boost your TikTok SEO, reaching a larger audience and driving more views to your content.
Answer: Yes.
You can do SEO on TikTok by using relevant keywords and hashtags to improve content discoverability. Engaging with trends and optimizing video quality also boosts your visibility on the platform.
Answer: Search Engine Optimization.
Answer: TikTok optimization is a set of strategies to enhance your content’s visibility and engagement on the platform.
This includes using relevant keywords and hashtags, participating in trends, creating high-quality videos, and posting consistently to attract and retain viewers.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort