This list is you new BFF. Join me, and let’s check out the 7 best creators that are actually worth following on TikTok and their strategies.
7 Best TikTokers to Inspire your Strategy
1. Brittany Tomlinson
Brittany Tomlinson (@brittany_broski), gained fame for her relatable humor and the viral “Kombucha Girl” meme. She shares a mix of comedy, lifestyle content, and personal stories that resonate with a broad audience.
Why follow: Brittany’s authentic and humorous approach makes her relatable, showcasing the power of personality in content creation.
Their strategy: Engages with trending topics while maintaining a personal touch, often using humor to connect with her audience.
What to make out of it: Infuse your content with humor and authenticity to build a relatable persona that resonates with viewers.
2. Michael Le
Michael Le (@justmaiko) is a choreographer and dancer who gained popularity for his creative dance videos and choreography challenges. His energetic style and collaborations with other creators have made him a prominent figure on TikTok.
Why follow: His ability to blend dance with storytelling sets a strong example of creative content.
Their strategy: Uses catchy music and engaging choreography, often involving his family and friends for added appeal.
What to make out of it: Incorporate dance and movement into your content to make it visually engaging and shareable.
3. Gina Darling
Gina Darling (@helloginadarling)is known for her entertaining skits, vlogs, and lifestyle content. With a background in gaming and online content, she showcases her vibrant personality and diverse interests.
Why follow: She represents the fusion of different content styles, appealing to both lifestyle and gaming audiences.
Their strategy: Engages her audience through storytelling, humor, and personal insights while being relatable.
What to make out of it: Experiment with mixing different content styles to appeal to various audience segments and keep your feed fresh.
4. Josh Richards
Josh Richards (@joshrichards) is a social media influencer and co-founder of the energy drink company Ani Energy. His entertaining and informative content ranges from lifestyle vlogs to challenges and business insights.
Why follow: He combines entertainment with entrepreneurship, showcasing how to leverage social media for business.
Their strategy: Engages his audience with challenges and relatable content while sharing insights into his entrepreneurial journey.
What to make out of it: Share your own experiences and insights, whether personal or professional, to create a deeper connection with your audience.
5. Noah Beck
Noah Beck (@noahbeck) is a TikTok star known for his lip-syncs, dance videos, and lifestyle content. He has quickly become a prominent figure in the TikTok community, leveraging his charisma and good looks.
Why follow: His appeal demonstrates the importance of personality and relatability in attracting followers.
Their strategy: Balances entertaining content with glimpses into his personal life, allowing fans to connect with him on a deeper level.
What to make out of it: Be personable and authentic in your content to help followers feel a genuine connection.
6. Addison Rae
Addison Rae (@addisonre) is one of the most recognizable TikTok stars, known for her dance videos and engaging personality. She has successfully transitioned into music and acting, showcasing her versatility.
Why follow: Her success exemplifies the potential for cross-platform growth and brand expansion.
Their strategy: Combines dance, music, and personal storytelling to create engaging and shareable content.
What to make out of it: Diversify your content and explore different platforms to expand your reach and influence.
7. Tabitha Brown
Tabitha Brown (@iamtabithabrown) is a vegan food influencer who shares delicious plant-based recipes and motivational content. Her warm and inviting personality has made her a beloved figure on TikTok.
Why follow: Her positive and encouraging approach showcases the power of authenticity and kindness in content creation.
Their strategy: Combines cooking with storytelling and uplifting messages, creating a sense of community.
What to make out of it: Use your platform to inspire and uplift your audience, creating a welcoming and positive space.
FAQ: TikTok Inspo
1. How do you get inspiration for TikTok?
Answer: To get inspiration for TikTok, explore trending hashtags and challenges, follow popular creators in your niche, and engage with content related to your interests. Additionally, you can brainstorm unique spins on existing trends or share personal stories to connect with your audience.
2. Who is the most influential in TikTok?
Answer: The most influential person on TikTok can vary, but currently, creators like Charli D’Amelio and Khaby Lame have significant influence due to their massive followings and viral content. They often set trends and inspire other creators on the platform.
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
Support & Feedback
👋
You can expect a response from our 💛 lovely team 💛 within the next 2 to 12 hours, but usually we’re quicker than that!
Please be nice to our team — they're here to help ✌️
Contact Us
Invoices and invoice details
You can use our self-serve portal below to get your invoice *and* to add your details (e.g. VAT code, company name, etc).
Simply click below → use the email you used for your payment → your invoices will be shown.
Got a feature you need? Want to contribute to our product and the next feature we'll be building?
Or simply vote so that we build your desired feature faster? Check out our Roadmap here: vote, add suggestions, comment — your feedback is very valuable to us!