You’re likely here because you:
- Want to go viral on TikTok
- But you’re not sure how to put out content
- So you need to get inspired
This list is you new BFF. Join me, and let’s check out the 7 best creators that are actually worth following on TikTok and their strategies.
What is a TikToker?
A TikToker is a content creator who produces and shares videos on TikTok (a short-form video platform known for its trendy, engaging, and fast-paced content). TikTokers create videos across various categories, including dance, comedy, challenges, tutorials, and lifestyle, often leveraging the platform’s music, filters, and effects to enhance their content.
Many TikTokers build large followings by participating in trends, using popular sounds, and engaging with their audience, sometimes turning their content into a full-time career through brand deals, sponsorships, and monetization programs.
7 Best TikTokers to Inspire your Strategy
1. Brittany Tomlinson 🇺🇸
Brittany Tomlinson (@brittany_broski), gained fame for her relatable humor and the viral “Kombucha Girl” meme. She shares a mix of comedy, lifestyle content, and personal stories that resonate with a broad audience.
- Why follow: Brittany’s authentic and humorous approach makes her relatable, showcasing the power of personality in content creation.
- Their strategy: Engages with trending topics while maintaining a personal touch, often using humor to connect with her audience.
- What to make out of it: Infuse your content with humor and authenticity to build a relatable persona that resonates with viewers.
2. Michael Le 🇺🇸
Michael Le (@justmaiko) is a choreographer and dancer who gained popularity for his creative dance videos and choreography challenges. His energetic style and collaborations with other creators have made him a prominent figure on TikTok.
- Why follow: His ability to blend dance with storytelling sets a strong example of creative content.
- Their strategy: Uses catchy music and engaging choreography, often involving his family and friends for added appeal.
- What to make out of it: Incorporate dance and movement into your content to make it visually engaging and shareable.
3. Gina Darling 🇺🇸
Gina Darling (@helloginadarling)is known for her entertaining skits, vlogs, and lifestyle content. With a background in gaming and online content, she showcases her vibrant personality and diverse interests.
- Why follow: She represents the fusion of different content styles, appealing to both lifestyle and gaming audiences.
- Their strategy: Engages her audience through storytelling, humor, and personal insights while being relatable.
- What to make out of it: Experiment with mixing different content styles to appeal to various audience segments and keep your feed fresh.
4. Josh Richards 🇨🇦
Josh Richards (@joshrichards) is a social media influencer and co-founder of the energy drink company Ani Energy. His entertaining and informative content ranges from lifestyle vlogs to challenges and business insights.
- Why follow: He combines entertainment with entrepreneurship, showcasing how to leverage social media for business.
- Their strategy: Engages his audience with challenges and relatable content while sharing insights into his entrepreneurial journey.
- What to make out of it: Share your own experiences and insights, whether personal or professional, to create a deeper connection with your audience.
5. Noah Beck 🇺🇸
Noah Beck (@noahbeck) is a TikTok star known for his lip-syncs, dance videos, and lifestyle content. He has quickly become a prominent figure in the TikTok community, leveraging his charisma and good looks.
- Why follow: His appeal demonstrates the importance of personality and relatability in attracting followers.
- Their strategy: Balances entertaining content with glimpses into his personal life, allowing fans to connect with him on a deeper level.
- What to make out of it: Be personable and authentic in your content to help followers feel a genuine connection.
6. Addison Rae 🇺🇸
Addison Rae (@addisonre) is one of the most recognizable TikTok stars, known for her dance videos and engaging personality. She has successfully transitioned into music and acting, showcasing her versatility.
- Why follow: Her success exemplifies the potential for cross-platform growth and brand expansion.
- Their strategy: Combines dance, music, and personal storytelling to create engaging and shareable content.
- What to make out of it: Diversify your content and explore different platforms to expand your reach and influence.
7. Tabitha Brown 🇺🇸
Tabitha Brown (@iamtabithabrown) is a vegan food influencer who shares delicious plant-based recipes and motivational content. Her warm and inviting personality has made her a beloved figure on TikTok.
- Why follow: Her positive and encouraging approach showcases the power of authenticity and kindness in content creation.
- Their strategy: Combines cooking with storytelling and uplifting messages, creating a sense of community.
- What to make out of it: Use your platform to inspire and uplift your audience, creating a welcoming and positive space.
How They Became the Best TikTok Influencers
The most successful TikTokers didn’t just post random videos—they followed key strategies that helped them stand out.
Here’s what made them thrive on the platform:
- Authenticity & Personality – TikTok rewards genuine and relatable content. Creators like Brittany Tomlinson and Tabitha Brown gained massive followings by being themselves and connecting with their audiences in a natural way.
- Leveraging Trends – Every creator on this list knows how to tap into TikTok trends, whether it’s popular sounds, challenges, or meme formats. Michael Le and Addison Rae used viral dance trends to skyrocket their growth.
- Engaging Storytelling – Rather than just showing cool visuals, top TikTokers build narratives in their videos. Josh Richards mixes entertainment with business insights, while Tabitha Brown blends food content with positive messages.
- Consistency & Posting Frequency – Successful TikTokers post regularly to keep their content in circulation. They experiment with different styles, but they remain active to stay in front of their audience.
- Community Engagement – Replying to comments, stitching videos, and creating content based on audience feedback helps build strong fan relationships. Noah Beck and Gina Darling excel at keeping their audience engaged beyond just posting videos.
- Cross-Platform Growth – Many top TikTokers expand their reach by growing on other platforms like Instagram and YouTube. Addison Rae and Josh Richards leveraged their TikTok fame to branch out into business, music, and acting.
- High-Quality Production & Creativity – While raw videos can go viral, many top TikTokers ensure their content is visually appealing. Michael Le uses smooth dance transitions, while Gina Darling mixes gaming, vlogging, and skits in a polished format.
By mastering these techniques, these TikTokers became some of the most influential figures on the platform, proving that success comes from creativity, consistency, and audience connection.
FAQ: Best TikTokers
1. How do you get inspiration for TikTok?
Answer: To get inspiration for TikTok, explore trending hashtags and challenges, follow popular creators in your niche, and engage with content related to your interests. Additionally, you can brainstorm unique spins on existing trends or share personal stories to connect with your audience.
2. Who is the most influential in TikTok?
Answer: The most influential person on TikTok can vary, but currently, creators like Charli D’Amelio and Khaby Lame have significant influence due to their massive followings and viral content. They often set trends and inspire other creators on the platform.
3. Who became famous because of TikTok?
Answer: Charli D’Amelio, Addison Rae, Bella Poarch and more other people.
They gained immense popularity through their creative videos, dance challenges, and engaging content on the platform.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
About the author
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
