This is the ultimate guide on the best times to post your TikToks — we’ll cover each day of the week to make sure you’ve got all the info you need.
Knowing when to post on TikTok definitely makes a change. If you’re posting at random, there’s no guarantee that your audience actually gets to see your videos.
But with this guide, you won’t ever be lost again!
| Day | Time |
|---|---|
| Monday | 6 AM, 10 PM |
| Tuesday | 2 AM, 9 AM |
| Wednesday | 7 AM, 11 PM |
| Thursday | 9 AM, 7 PM |
| Friday | 5 AM, 1 PM |
| Saturday | 11 AM, 7 PM |
| Sunday | 7 AM, 4 PM |
However, that’s just the short answer.
Let’s get going with the full-on guide and break down each day of the week’s potential.
Answer: The best time post on TikTok is 11 AM during weekdays, 2 PM during weekends.
You might ask: “What is the best time to post TikTok in the week?”
The answer is: There’s no established time. If every TikToker were to post at the same time, nobody would get any views — that’s why you’ll have to figure out what works for your account.
It all depends on your region and your audience’s.
We’ll give you a helping hand though:
6 AM and 10 PM are ideal times to post on Monday.
These times cater to users starting their day or winding down in the evening.
2 AM and 9 AM are the best times to engage on Tuesday.
Early morning and just after breakfast capture attention effectively.
Posting at 7 AM or 11 PM on Wednesday can boost engagement.
Mid-week mornings and late nights often attract more viewers.
For Thursdays, 9 AM and 7 PM are optimal.
These times target users during their morning routines and after work.
5 AM and 1 PM work well for Friday posts.
Early morning and lunchtime offer good opportunities to connect with your audience.
On Saturdays, 11 AM and 7 PM are the best times.
Late morning and evening posts reach users when they’re most active.
7 AM and 4 PM are ideal for Sunday.
Early mornings and late afternoons help capture attention as people wind down their weekend.
To boost your TikTok engagement, it’s important to post during times when your audience is most active.
The table below shows the optimal posting times by region, helping you schedule your content for maximum visibility and interaction:
| Region | Best Times to Post |
|---|---|
| North America | 6 AM – 10 AM, 7 PM – 11 PM |
| Western Europe | 7 AM – 9 AM, 6 PM – 9 PM |
| Eastern Europe | 8 AM – 10 AM, 7 PM – 9 PM |
| Latin America | 8 AM – 10 AM, 6 PM – 8 PM |
| Asia | 11 AM – 1 PM, 8 PM – 10 PM |
| Oceania | 7 AM – 9 AM, 8 PM – 10 PM |
| Middle East | 9 AM – 11 AM, 7 PM – 9 PM |
| Africa | 8 AM – 10 AM, 6 PM – 8 PM |
Adjust your posting times based on these recommendations to improve your reach. Monitor your results and refine your strategy to better align with your audience’s behavior.
Posting at optimal times for your specific country can make a significant difference.
Below are the best times to post on TikTok for various countries, tailored to local audience activity patterns:
| Country | Best Times to Post |
|---|---|
| United States | 6 AM – 10 AM, 7 PM – 11 PM |
| United Kingdom | 7 AM – 9 AM, 7 PM – 9 PM |
| Canada | 6 AM – 10 AM, 7 PM – 11 PM |
| Australia | 7 AM – 9 AM, 8 PM – 10 PM |
| Germany | 6 AM – 8 AM, 11 AM – 1 PM |
| France | 8 AM – 10 AM, 6 PM – 9 PM |
| India | 7 AM – 9 AM, 8 PM – 10 PM |
| Brazil | 8 AM – 10 AM, 7 PM – 9 PM |
| Japan | 11 AM – 1 PM, 8 PM – 10 PM |
| South Korea | 11 AM – 1 PM, 8 PM – 10 PM |
| Italy | 7 AM – 9 AM, 6 PM – 8 PM |
| Spain | 8 AM – 10 AM, 6 PM – 9 PM |
| Mexico | 8 AM – 10 AM, 6 PM – 8 PM |
| Argentina | 8 AM – 10 AM, 7 PM – 9 PM |
| South Africa | 8 AM – 10 AM, 6 PM – 8 PM |
| Netherlands | 7 AM – 9 AM, 6 PM – 8 PM |
| Sweden | 7 AM – 9 AM, 6 PM – 8 PM |
Adding all countries on the world in one table could be too much — that’s why we’d rather focus on the timezone.
Understanding the best times to post on TikTok by timezone can help you optimize your content’s reach across different regions.
Here’s a guide to posting times based on various global timezones:
| Timezone | Best Times to Post |
|---|---|
| UTC-12 | 6 AM – 8 AM, 7 PM – 9 PM |
| UTC-11 | 6 AM – 8 AM, 7 PM – 9 PM |
| UTC-10 | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-9 | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-8 (PST) | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-7 | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-6 (CST) | 8 AM – 10 AM, 6 PM – 8 PM |
| UTC-5 (EST) | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-4 | 6 AM – 10 AM, 7 PM – 11 PM |
| UTC-3 (BRT) | 8 AM – 10 AM, 7 PM – 9 PM |
| UTC-2 | 8 AM – 10 AM, 7 PM – 9 PM |
| UTC-1 | 8 AM – 10 AM, 7 PM – 9 PM |
| UTC+0 (GMT) | 7 AM – 9 AM, 7 PM – 9 PM |
| UTC+1 (CET) | 6 AM – 8 AM, 11 AM – 1 PM |
| UTC+2 (SAST) | 8 AM – 10 AM, 6 PM – 8 PM |
| UTC+3 | 8 AM – 10 AM, 6 PM – 8 PM |
| UTC+4 | 8 AM – 10 AM, 6 PM – 8 PM |
| UTC+5 | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+5:30 (IST) | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+6 | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+7 | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+8 | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+9 (JST/KST) | 11 AM – 1 PM, 8 PM – 10 PM |
| UTC+10 | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+11 (AEDT) | 7 AM – 9 AM, 8 PM – 10 PM |
| UTC+12 | 7 AM – 9 AM, 8 PM – 10 PM |
This schedule can help you align your TikTok posting times with global audience activity patterns.
Adjust based on specific audience insights and engagement metrics for best results.
The timing of your posts on TikTok significantly impact their performance.
Here’s why it matters:
Posting at times when your target audience is most active increases the likelihood of higher engagement rates, including views, likes, and comments.
The best day to post on TikTok is generally Thursday, with user engagement peaking around 1 PM.
However, optimal posting times can vary based on your audience’s activity, so analyzing your TikTok analytics is valuable.
Sunday is considered the worst day to post on TikTok, as user engagement typically dips:
To access analytics, ensure you’re using a Pro or Business account on TikTok.
This will unlock insights into follower activity, engagement, and post performance.
Once you have access to analytics:
Look for any consistent high-activity times to get an idea of when your followers are most engaged.
In the “Content” section of your analytics, review your top-performing posts.
Check each post’s publishing day and time, as well as engagement metrics. This can reveal patterns and help you see if certain times or days consistently bring in more views and engagement.
Using insights from follower activity and post performance, start experimenting with different posting times around peak hours.
Try posting within those high-activity windows consistently over one or two weeks to gauge how these times affect your engagement.
Regularly review your analytics to see if engagement times change, especially as your audience grows or shifts. Make adjustments based on any new trends, and continue testing times to stay in tune with your audience’s habits on TikTok.
For TikTok in Europe, the best times to post are generally between 7 AM – 9 AM and 6 PM – 9 PM local time. These windows capture users during their morning routines and after work, maximizing visibility and engagement.
Posting 1 to 3 times a day on TikTok is typically recommended.
This frequency helps maintain engagement and keeps your content visible without overwhelming your audience. Consistency is key, so aim for a regular posting schedule that fits your content strategy.
No, once a week isn’t enough on TikTok — consistency is what really matters.
Posting once a week on TikTok can be sufficient, but it might limit your engagement and growth. More frequent posting (1 to 3 times a day) usually helps maintain visibility, increase interaction, and attract a larger audience.
If posting weekly, ensure your content is high-quality and engaging to make the most impact.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
Daniel is the head of our research and statistics team. With Daniel's help, our team keeps up with the latest stats and financials for your favourite social media company.
