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As per Wikipedia, over 65% of internet traffic is driven by videos in 2023 alone. Knowing the importance of video content, you’re probably here because:
This guide sorts things out once and for all. Join me!
Currently, these are the best video marketing agencies: SendShort, Wyzowl, Ignite Visibility, Vidyard, Lemonlight, and NoGood.
You might be wondering why, so let’s take a look.
SendShort offers a done-for-you service that specializes in creating short-form video content tailored for platforms like TikTok, Instagram, and Facebook Reels. Whether it’s faceless videos or on-camera content, they handle all aspects of production, allowing clients to focus on their core business without worrying about video editing and marketing.
| Pros | Cons |
|---|---|
| Customized content for every need. | May be more expensive than DIY options. |
| Quick turnaround time for video production. | Limited control over the creative process for clients. |
| Videos for each short-form platform | |
| Clearly defined pricing | |
| User-friendly service that requires minimal client involvement. |
Wyzowl is a UK-based video marketing agency specializing in explainer videos and animated content. They focus on helping brands communicate their messages effectively through engaging visuals and storytelling. Their unique approach combines creativity with a strategic marketing mindset, providing clients with videos that convert viewers into customers.
| Pros | Cons |
|---|---|
| Strong emphasis on storytelling and engagement. | Doesn’t cater to all types of video content. |
| Diverse range of styles from animation to live-action. | Getting a quote takes a long time. |
| Clear process and regular updates during production. | No clear cost. |
Ignite Visibility is a full-service digital marketing agency that offers video marketing as part of its extensive suite of services.
They focus on leveraging video content to enhance SEO, increase brand visibility, and drive conversions. Their team of experts collaborates closely with clients to create tailored video campaigns that resonate with their target audience.
| Pros | Cons |
|---|---|
| Comprehensive digital marketing services beyond just video. | Might be overwhelming for businesses seeking only video services. |
| Focus on SEO and analytics to drive video performance. | Expensive monthly subscription. |
| Experienced team with a solid track record. |
Vidyard specializes in video marketing and hosting solutions, providing businesses with tools to create, manage, and analyze video content. They focus on enhancing customer engagement through personalized video experiences and offer robust analytics to help measure the impact of video campaigns.
| Pros | Cons |
|---|---|
| Comprehensive video analytics and reporting tools. | May require a learning curve for new users. |
| Easy integration with existing marketing tools and platforms. | Limited creative services compared to full-service agencies. |
| Focus on personalized video content for better engagement. |
Lemonlight focuses on creating high-quality video content that tells a brand’s story and enhances its online presence. They offer a range of services from conceptualization to post-production, ensuring that every video aligns with the client’s marketing goals. Their approach emphasizes creativity, storytelling, and audience engagement.
| Pros | Cons |
|---|---|
| Strong emphasis on brand storytelling and creativity. | May not cater to low-budget projects. |
| Wide variety of video styles and formats. | Production timelines can be lengthy. |
| Dedicated project management for smooth execution. |
NoGood is a video marketing agency that specializes in creating impactful video content designed to drive measurable results for brands. They focus on performance-driven strategies, using video as a core component to enhance brand visibility and engagement across digital platforms.
| Pros | Cons |
|---|---|
| Emphasis on performance metrics to measure success. | May not suit clients looking for a purely creative approach. |
| Highly skilled team with expertise in various video formats. | Not entirely dedicated to video content |
| Collaborative process that involves clients in the creative journey. |
Answer: A video production agency is a company that specializes in creating video content, offering services such as scripting, filming, editing, and post-production.
They work with clients to produce various types of videos, including commercials, corporate videos, documentaries, and social media content.
Answer: You need a video production company to ensure high-quality video content, access professional equipment and expertise, save time on editing and production, and create a polished final product that effectively communicates your message or brand story.
Answer: A video production company focuses specifically on creating video content, while a marketing agency offers broader services (that include video production along with strategy).
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
