Key Takeaways
- CapCut is a popular video editing software and mobile app developed by ByteDance and owned by TikTok, launched in May 2019
- As of Q3 2024, CapCut has surpassed 1 billion user downloads on Android alone, showing significant growth from previous years
- CapCut’s revenue has been steadily increasing, reaching an estimated $100 million in 20231
- The app’s user base is nearly equally split between females (51.18%) and males (48.82%), with the 25-34 age group being the most popular at 30.88%
- Russia (11.1%), the United States (8.02%), and Indonesia (6.27%) are the top three countries by user base
- CapCut primarily generates revenue through in-app purchases, advertisements, licensing agreements, and partnerships
- Starting August 5, 2024, CapCut will transition to subscription-based cloud storage plans, priced at $2.49/month for 100 GB and $7.49/month for 1000 GB
- CapCut can be used for both personal and business purposes, offering tools for creating high-impact ads and brand content
CapCut: Company Overview
| Key Stat | Info Stat |
|---|---|
| Type of Software | Video editing (+ mobile app) |
| Developer(s) | ByteDance |
| Owner | TikTok |
| Launched Date | May 2019 |
| Available Platforms | IOS Web browser Mac OS iPad OS Android Windows |
| Number of Users | 200 million (2023) |
| Website | capcut.com |
CapCut at a Glance
CapCut, a popular video editing app owned by ByteDance, has seen significant success. In a month, it had over 6.16 million global downloads and ranked as the second-most downloaded iOS app with 10 million downloads. After surpassing $100 million in consumer spending, CapCut is expanding into business tools.
Known for its user-friendly templates, seamless integration with TikTok, and use of AI effects and filters, CapCut has secured its position as a leading consumer video editing app, consistently ranking among the top 10 or 20 apps in the iOS App Store.
Starting on August 5, 2024, CapCut will transition away from its free cloud storage offering to subscription-based storage plans. According to an official report, the new plans will be priced at $2.49 per month for 100 GB and $7.49 per month for 1000 GB, empowering users to choose additional storage options according to their needs.
CapCut Revenue
In recent years, CapCut has experienced consistent revenue growth. In 2020, their revenue was $83.6 million, which has continued to increase. In 2021, the revenue rose to around $86 million, followed by approximately $89 million in 2022 and an estimated $100 million in 2023.
| Year | Revenue |
| 2023 | ~$100 million |
| 2022 | ~$89 million |
| 2021 | ~$86 million |
| 2020 | $83.6 million |
Source: Tracxn, Tech Crunch
How does CapCut make money?
CapCut primarily earns revenue from in-app purchases, advertisements, licensing agreements, and partnerships.
Additionally, CapCut made money when users purchased premium features, effects, and editing tools within the app.
How many users of CapCut are there?
In the fourth quarter of 2023, about one-quarter of TikTok‘s 1.057 billion users actively used the CapCut app, translating to around 264.25 million users. This marked a significant increase from the 200 million users in 2022.
| Year | Number of Users |
|---|---|
| 2024 (Q3) | ~1 billion users |
| 2023 | ~500 million users |
| 2022 | 260 million users |
| 2021 | ~200 million users |
| 2020 | ~140 million users |
| 2019 | ~100 million users |
Surprisingly, as of Q3 of 2024, the current number of CapCut Android users alone has surpassed the 1 billion user downloads.
Source: CNET, Google Play
What countries do the users of CapCut access the platform from?
The largest CapCut user base is in Russia, with 11.1%. The United States follows with 8.02%, and Indonesia accounts for 6.27%. India has 4.96% of users, while the Netherlands makes up 3.43%.
The remaining 66.22% of users are distributed across other countries.
| Country | % of Users |
|---|---|
| Russia | 11.1% |
| United States | 8.02% |
| Indonesia | 6.27% |
| India | 4.96% |
| Netherlands | 3.43% |
| Others | 66.22% |
Source: SimilarWeb
CapCut: Number of Downloads
- Android CapCut App
According to data from Google Play, CapCut has an impressive 4.4-star rating, with over 9.67 million reviews and an incredible 1 billion downloads from Android phone users only as of Q3 of 2024.
Source: Google Play
CapCut Users Demography
CapCut has a nearly equal representation of female (51.18%) and male (48.82%) users, with the most popular age group being 25-34 (30.88% of users). The 18-24 and 34-44 age groups follow with 21.32% and 23.26% respectively. Older age groups also contribute significantly: 45-54 at 11.65%, 55-64 at 9.12%, and 65+ at 3.76%.
CapCut Users by Age
According to the latest statistics, CapCut is particularly popular among users aged 25-34, accounting for about 30.88% of the total user base.
| Age Group | Percentage |
| 18-24 | 21.32% |
| 25-34 | 30.88% |
| 34-44 | 23.26% |
| 45-54 | 11.65% |
| 55 – 64 | 9.12% |
| 65+ | 3.76% |
Following closely behind are users in the 18-24 age group, making up approximately 21.32% of the user base, and users aged 34-44, constituting around 23.26%.
Moreover, older age groups also contribute significantly to the user base, with the 45-54 age group accounting for approximately 11.65%, the 55-64 age group making up about 9.12%, and users aged 65 and over representing approximately 3.76% of the total user base.
CapCut Users by Gender
According to recent data, the user base of CapCut is comprises 51.18% female users and 48.82% male users, indicating a nearly equal representation of both genders on the platform.
| Gender | Percentage |
| Female | 51.18% |
| Male | 48.82% |
Source: SimilarWeb
CapCut FAQ
Does CapCut post your videos without permission?
Videos created on CapCut aren’t posted publicly. However, commenting and connecting to TikTok make this app risky for your kid.
Are CapCut effects copyrighted?
No copyright risk! CapCut is popular among video creators for its accessible interface and compatibility.
Can I use CapCut for business or commercial purposes?
CapCut is an all-in-one video creation platform for businesses of all sizes. It streamlines content production from ideation to delivery, enabling businesses to easily create and launch high-impact ads and brand content.
Are CapCut videos royalty-free?
CapCut holds royalty-free stock videos for your editing.
Can you make money off of CapCut?
You can create fun and engaging content related to CapCut Pro edit tools, templates, or AI feature.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
