Facebook Revenue & Growth Statistics (2024)

This is the ultimate research article on the financials and grow-stats of Facebook (Meta).

Feel free to use any of this information for your own research papers.

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Key Takeaways

• User base: Facebook has 3.03 billion monthly active users worldwide as of 2023.
• Demographics: 55.2% of users are male, and the largest age group is 25-34 years old (28.46%).
• Financial data: Facebook’s revenue in 2023 was $134.9 billion, and its market cap was $1.27 trillion in Q3 2024.
• Engagement: Users spend an average of 52 minutes per day on Facebook in 2024.
• Founder: Mark Zuckerberg, with a net worth of $117 billion in 2024.
• Facebook Employees’ headcount:67,317 as of 2023.

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About the Company: Facebook (Meta)

Key Stat	Key Info
Launched Date	October 6, 2010
Facebook Original Developer	Kevin Systrom, Mike Krieger
Key People	Adam Mosseri (Head of Instagram), Mark Zuckerberg (Chairman/Highest Controling Stakeholder of Instagram )
Developers	Meta Platforms
Release Date	October 6, 2010
Operating Systems	iOS, Android, Fire OS, Microsoft Windows
Available in	32 Languages
Revenue	$134.9 billion (2023)
Valuation	$911.09 billion (2023)
Number of Employees	19,800 (2023)
Website	facebook.com

Facebook at Glance

Facebook continues to dominate social media despite the emergence of new platforms.

• Celebrating its 20th anniversary in February 2024, the platform boasts over three billion monthly active users (MAU).
• India claims the title of having the largest Facebook audience, with 366 million users.
• The United States, Indonesia, and Brazil each have well over 100 million Facebook users.

With nearly one-fifth of Facebook’s global users being men aged 25 to 34 and approximately 13 percent of users being women in the same age group, the platform’s active user base has experienced exponential growth, reaching 3.03 billion in 2023.

In terms of demographics, 55.2% of users are male, with the largest age group being 25-34, accounting for 28.46% of the user base.

Financially, Facebook recorded a revenue of $134.9 billion in 2023, and its market cap reached $1.27 trillion in Q3 2024.

• User engagement remained strong, with an average daily usage of 52 minutes per user in 2024.
• Primarily reliant on advertising, Facebook’s business model centers on generating revenue through this means.

Source: Statista

How many active Facebook user accounts are there? (Worldwide)

3.03 billion, as of 2023.

Facebook’s active user base has grown exponentially from 1 million in 2004 to 3.03 billion in 2023.

Major milestones include reaching 608 million users by 2010, surpassing the billion-user mark in 2013, and continuing to grow steadily, peaking at 2.74 billion in 2020 during the pandemic.

Year	Active User Accounts
2023	3.03 billion active users
2022	2.96 billion active users
2021	2.91 billion active users
2020	2.74 billion active users
2019	2.50 billion active users
2018	2.32 billion active users
2017	2.10 billion active users
2016	1.79 billion active users
2015	1.59 billion active users
2014	1.39 billion active users
2013	1.22 billion active users
2012	1.06 billion active users
2011	845 million active users
2010	608 million active users
2009	360 million active users
2008	145 million active users
2007	58 million active users
2006	12 million active users
2005	5.5 million active users
2004	1 million active users

Source: Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What percentage of the world population uses Facebook?

Answer: 39.20%

Facebook’s user penetration has grown substantially since its inception in 2004, rising from just 0.02% of the global population to 39.20% in 2023.

Notable milestones include reaching 8.59% of the world’s population by 2010, surpassing 30% by 2018, and exceeding one-third during the 2020 pandemic.

Year	Active User Accounts	World Population	Proportion of Facebook Users (%)
2023	3.03 billion active users	8.03 billion people	39.20%
2022	2.96 billion active users	7.95 billion people	37.24%
2021	2.91 billion active users	7.88 billion people	36.93%
2020	2.74 billion active users	7.81 billion people	35.10%
2019	2.50 billion active users	7.73 billion people	32.33%
2018	2.32 billion active users	7.66 billion people	30.26%
2017	2.10 billion active users	7.59 billion people	27.68%
2016	1.79 billion active users	7.51 billion people	23.82%
2015	1.59 billion active users	7.44 billion people	21.37%
2014	1.39 billion active users	7.37 billion people	18.89%
2013	1.22 billion active users	7.29 billion people	16.73%
2012	1.06 billion active users	7.22 billion people	14.68%
2011	845 million active users	7.15 billion people	11.82%
2010	608 million active users	7.08 billion people	8.59%
2009	360 million active users	6.99 billion people	5.15%
2008	145 million active users	6.91 billion people	2.10%
2007	58 million active users	6.83 billion people	0.85%
2006	12 million active users	6.74 billion people	0.18%
2005	5.5 million active users	6.66 billion people	0.08%
2004	1 million active users	6.58 billion people	0.02%

Source: UN, World Bank, Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What is the number of Monthly Active Users on Facebook?

Answer: 2.99 billion (as of 2023).

• The number of monthly active users (MAU) on Facebook grew from 1.11 billion in 2010 to 2.99 billion in 2023.
• Noteworthy milestones include reaching 2 billion MAU in 2016 and achieving 2.63 billion MAU during the 2020 pandemic.

Year	Annual MAU
2023	2.99 billion
2022	2.93 billion
2021	2.85 billion
2020	2.63 billion
2019	2.47 billion
2018	2.29 billion
2017	2.17 billion
2016	2 billion
2015	1.92 billion
2014	1.84 billion
2013	1.70 billion
2012	1.57 billion
2011	1.48 billion
2010	1.11 billion

Source: Statista

What is the number of Daily Active Users on Facebook?

Answer: 2.07 billion.

Facebook’s Daily Active Users (DAU) have shown remarkable growth over the years, increasing from 1.16 billion in 2016 to 2.07 billion in 2023.

Year	DAU (Millions)
2023	2.07 billion
2022	1.97 billion
2021	1.91 billion
2020	1.79 billion
2019	1.60 billion
2018	1.48 billion
2017	1.34 billion
2016	1.16 billion

Source: Statista

Proportion of Facebook users, by devices

In January 2021, over 98% of active Facebook user accounts worldwide accessed the social network using mobile apps and mobile websites.

Characteristic	Share of users
Any kind of mobile phone	98.5%
Laptop or desktop computer	1.5%
Both phones and computers	16.7%
Only via a mobile phone	81.8%

Sources:  Statista

What percentage of devices access Facebook by country?

• In the United States, more people use desktop computers than mobile devices, with 52.88% of the population using desktops.
• In India, most of the population prefers mobile devices, with 87.3% using them.
• In Brazil, mobile devices are the preferred choice, as 59.55% of the population use them, although desktops are also widely used.
• Thailand has a balanced approach, with 51.73% of the population accessing the internet through desktops.

Similarly, 53.12% of the population in the United Kingdom uses desktop computers.

Country	All devices	Desktop	Mobile
United States	2.66B	52.88%	47.12%
India	789.96M	12.7%	87.3%
Brazil	428.8M	40.45%	59.55%
Thailand	423.66M	51.73%	48.27%
United Kingdom	422.97M	53.12%	46.88%

Source: Semrush

What is the number of Facebook users by country?

Facebook’s users based on their country of residency are led by India, with 378.05 million.

• The United States follows with 193.8 million, while Indonesia, Brazil, and Mexico have 119.05 million, 112.55 million, and 92.7 million users, respectively.
• Other countries with substantial Facebook user numbers include the Philippines (87.7 million), Vietnam (75.3 million), and Bangladesh (55.6 million).

Characteristic	Number of Facebook users in millions
India	378.05
United States	193.8
Brazil	428.8M
Indonesia	119.05
Brazil	112.55
Mexico	92.7
Philippines	87.7
Vietnam	75.3
Bangladesh	55.6
Thailand	50.05
Pakistan	47.35
Egypt	46.25
Nigeria	38.65
United Kingdom	37.45
Colombia	37
Turkey	34.25
France	30.8
Argentina	28.75
Italy	27.1
South Africa	26.7
Algeria	24.9

Source: Statista

What is the average time spent on Facebook by users?

Answer: 52 minutes in 2024.

The average daily amount of time users spend on Facebook demonstrated fluctuating trends between 2017 and 2024.

Year	Average Time Spent per Day
2024	52 minutes
2023	55 minutes
2022	58 minutes
2021	62 minutes
2020	65 minutes
2019	50 minutes
2018	45 minutes
2017	41 minutes

When is the highest traffic time on Facebook?

Answer: Between 1 PM → 4PM.

According to a study, Facebook experiences its highest peak traffic between 1 PM and 4 PM, when people are starting to use the site for their lunch breaks.

It further stated that posting at 1 PM will result in the greatest number of shares, and publishing at 3 PM will result in the greatest number of clicks.

Source: Research

Who was the first person on Facebook?

Answer: Mark Zuckerberg, the creator of Facebook, is #1 on Facebook.

Together with a few of his Harvard classmates, he founded Facebook on February 4, 2004, and he was the first to set up an official Facebook profile with an ID number.

The other members of the first ten to have a Facebook account are Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Arie Hasit, Andrew McCollum, Colin Kelly, Mark Kaganovich, Andrei Boros, Manuel Antonio Aguilar, and Zach Bercu.

Source: Hot in Social Media

What are the most popular Facebook pages in 2024?

Given that international businesses, rather than individuals, are at the top of Facebook’s most popular fan sites, it is remarkable that Ronaldo’s page has such a high rating.

Cristiano Ronaldo has the most followers on Facebook, with over 214.62 million people. The only two users with more followers are Facebook itself and tech giant Samsung.

Characteristic	Number of fans on Facebook
Facebook	214.62 million followers
Samsung	159.82 million followers
Cristiano Ronaldo	122.28 million followers
Real Madrid CF	111.33 million followers
Coca-Cola	106.96 million followers
FC Barcelona	103.35 million followers
Shakira	100.03 million followers
Tasty	97.91 million followers
Vin Diesel	96.71 million followers
Leo Messi	90.16 million followers
China Daily	87.69 million followers
Eminem	86.52 million followers
Mr Bean	84.81 million followers
YouTube	84.35 million followers
McDonald’s	79.85 million followers
Rihanna	79.01 million followers
Will Smith	77.08 million followers
Justin Bieber	76.3 million followers
Manchester United	73.26 million followers
Harry Potter	68 million followers

Source: Statista

Who are the most followed individuals on Facebook in 2024?

Cristiano Ronaldo is the most followed person on Facebook, with 156 million followers.

Mr. Bean is close behind, with 132 million followers, and Shakira is third, with 118 million followers.

Top 10 influential people on Facebook

These ten figures have been central to some of the most significant technological and media advancements in recent history.

• From Zuckerberg’s social networking empire to Jobs’s consumer electronics revolution, each has made unique contributions that have redefined their areas of influence.
• Their leadership and innovations continue to shape the digital landscape, impacting millions of users worldwide.

Rank	Name	Associated Platform/Company	Area of Influence
1	Mark Zuckerberg	Facebook	Social Networking
2	Larry Page	Google	Search, Advertising, Mobile Technology
3	Steve Jobs	Apple	Consumer Electronics, Digital Music
4	Matt Mullenweg	WordPress	Blogging, Content Management Systems (CMS)
5	Arianna Huffington	HuffingtonPost	News, Commentary
6	Steve Ballmer	Microsoft	Operating Systems, Software, Search Engines
7	Michael Arrington	TechCrunch	Technology News and Commentary
8	Jimmy Wales	Wikipedia	Online Encyclopedia
9	Gary Vaynerchuk	Garyvaynerchuk	Social Media, Personal Branding, Entrepreneurship
10	Guy Kawasaki	AllTop	Enchantment Marketing, Technology

Source: Facebook

Top World Leaders on Facebook

Indian Prime Minister Narendra Modi has the most Facebook followers, followed by former Brazilian President Jair Maessias Bolsonaro.

Name	Country	Position	Followers
Narendra Modi	India	Prime Minister	60.8 million followers
Joe Biden	United States	President	23.2 million followers
Jair Bolsonaro	Brazil	President	14.6 million followers
Samdech Hun Sen	Cambodia	Prime Minister	13.9 million followers
Joko Widodo	Indonesia	President	10.6 million followers
Recep Tayyip Erdoğan	Turkey	President	10.3 million followers
Abdel Fattah el-Sisi	Egypt	President	10.2 million followers
Andrés Manuel López Obrador	Mexico	President	9.5 million followers
Justin Trudeau	Canada	Prime Minister	8.5 million followers
Nayib Bukele	El Salvador	President	6.2 million followers

Source: Medium

Facebook Users Demography

Facebook users by gender

Male users make up 55.2% of Facebook’s user base, while female users account for 44.8% of the platform’s total users.

Gender	Percentage of Users
Female	44.8%
Male	55.2%

Source: Similar Web

Facebook users by age group

• Facebook is popular among a wide range of age groups, with the largest user segments being those aged 25-34 (28.46%) and 35-44 (20.39%).
• Additionally, there is strong engagement from users aged 18-24 (15.47%) and 45-54 (15.7%), as well as from the 55-64 (12.51%) and 65+ (7.47%) age groups, indicating Facebook’s reach among older populations.

Age Group	Percentage of Users
18-24	15.47%
25-34	28.46%
35-44	20.39%
45-54	15.7%
55-64	12.51%
65+	7.47%

Source: Similar Web

How many posts are made on Facebook? ( including Write-ups, Pictures, and others)

As of 2023, Facebook will have around 2.07 billion daily active users and receive approximately 3.63 billion posts daily, showing high user engagement.

This equates to about 151.20 million posts per hour and 2.52 million posts per minute.

Year	Daily Active Users	Estimated Daily Posts	Estimated Posts per Hour	Estimated Posts per Minute
2023	2.07 billion active users	3.63 billion posts	151.20 million posts	2.52 million posts
2022	1.97 billion active users	3.30 billion posts	137.40 million posts	2.29 million posts
2021	1.91 billion active users	3.19 billion posts	132.60 million posts	2.21 million posts
2020	1.79 billion active users	2.99 billion posts	124.80 million posts	2.08 million posts
2019	1.60 billion active users	2.68 billion posts	111.60 million posts	1.86 million posts
2018	1.48 billion active users	2.47 billion posts	103.20 million posts	1.72 million posts
2017	1.34 billion active users	2.24 billion posts	93.60 million posts	1.56 million posts

How many comments do posts receive on Facebook?

In 2023, Facebook posts received an average of 108 billion daily comments.

• This is equivalent to 75 million comments per minute, 4.5 billion comments per hour, and 3,240 billion comments per month.
• In 2022, Facebook posts had an average of 95 billion comments per day, 9 billion per hour, and 8 million per minute.

Year	Daily Active Users	Estimated Comments per Minute	Estimated Comments per Hour	Estimated Daily Comments
2023	2.07 billion active users	75 million comments	4.5 billion comments	108 billion comments
2022	1.97 billion active users	66 million comments	4 billion comments	95 billion comments
2021	1.91 billion active users	63 million comments	3.8 billion comments	91 billion comments
2020	1.79 billion active users	59 million comments	3.6 billion comments	86 billion comments
2019	1.60 billion active users	53 million comments	3.2 billion comments	77 billion comments
2018	1.48 billion active users	49 million comments	2.9 billion comments	71 billion comments
2017	1.34 billion active users	44 million comments	2.7 billion comments	64 billion comments

Facebook Market Capitalization

Facebook’s (Meta) market cap as of the third quarter of 2024 was $1.27 Trillion, a 39.67% increase from its milestone market cap of $909.62 Billion in 2022.

Year	Market cap	Change
2024 (Q3)	$1.27 Trillion	39.67%
2023	$909.62 billion	184.36%
2022	$319.88 billion	-65.3%
2021	$921.93 billion	18.47%
2020	$778.23 billion	32.95%
2019	$585.37 billion	56.46%
2018	$374.13 billion	-27.04%
2017	$512.75 billion	54.63%
2016	$331.59 billion	11.8%
2015	$296.60 billion	36.85%
2014	$216.73 billion	55.71%
2013	$139.19 billion	120.44%
2012	$63.14 billion

Source: Companies Market Cap

How much is Facebook worth? (Valuation)

$911.09 billion, as of 2023.

In 2014, Facebook (meta) was valued at $211.15 billion.

Over the following years, the company expanded, reaching a valuation of $393.99 billion by 2018. This growth was driven by an expanding user base, strategic acquisitions like Instagram and WhatsApp, and strong advertising revenue.

In 2021, Facebook (meta) reached a peak valuation of $946.83 billion, buoyed by strong earnings and a rebranding to Meta with a focus on the metaverse. However, in 2022, the valuation dropped to $323.35 billion due to market uncertainty, regulatory issues, and metaverse doubts.

In 2023, Meta’s valuation rebounded to $911.09 billion thanks to strategic cost savings, advancements in AI, and improved metaverse strategies.

Year	Valuation
2023	$911.09 billion
2022	$323.35 billion
2021	$946.83 billion
2020	$778.78 billion
2019	$593.92 billion
2018	$393.99 billion
2017	$511.91 billion
2016	$329.39 billion
2015	$293.36 billion
2014	$211.15 billion

Source: Macrotrend

How much is Facebook’s brand value worldwide?

Facebook’s brand value in 2023 was reported as $59 billion U.S. dollars, a decrease from the 101.2 billion dollars it was valued at the previous year.

Furthermore, in 2022, Facebook’s brand value had increased to $101.2 billion from 81.48 million dollars in the preceding year.

Year	Brand Value
2023	$59 billion
2022	$101.2 billion
2021	$81.48 billion
2020	$79.8 billion

Source: Statista

Facebook Revenue

In 2023, Facebook made more than 134 billion U.S. dollars in revenue, an increase from 119 billion USD in 2022.

Year	Revenue
2023	$134.9 billion
2022	$116.6 billion
2021	$117.9 billion
2020	$85.9 billion
2019	$70.7 billion
2018	$55.8 billion
2017	$40.6 billion
2016	$27.6 billion
2015	$17.9 billion
2014	$12.4 billion
2013	$7.8 billion
2012	$5.1 billion
2011	$3.7 billion

Source:  Statista, Macro Trends

Facebook Income

Over the last decade, Facebook’s net income has shown steady growth, starting at $1.5 billion in 2013 and increasing annually to reach a peak of $39 billion in both 2021 and 2023.

Notable milestones include reaching $10 billion in 2016, $22 billion in 2018, and $29 billion in 2020.

Despite some fluctuations, such as a drop to $23 billion in 2022, the overall trend indicates significant financial growth over the decade.

Year	Net Income
2023	$39 billion
2022	$23 billion
2021	$39 billion
2020	$29 billion
2019	$18 billion
2018	$22 billion
2017	$16 billion
2016	$10 billion
2015	$3.7 billion
2014	$2.9 billion
2013	$1.5 billion

Facebook revenue per person by region

On a global scale, Facebook’s average revenue per user (ARPU) has consistently increased over the years, reaching $10.34 in the most recent data.

The U.S. and Canada represent the highest ARPU, growing to an impressive $53.15 per person. Europe also shows significant growth, reaching $16.42.

The Asia Pacific region’s ARPU is lower but steadily growing, rising to $4.58. The Rest of the World’s ARPU has seen gradual growth, reaching $3.44.

Source: Statista

Year	U.S. and Canada	Europe	Asia Pacific	Rest of world
2023	$14.18	$4.72	$1.25	$0.99
2022	$12.90	$3.91	$1.13	$0.82
2021	$15.14	$4.92	$1.22	$0.86
2020	$10.24	$3.18	$0.86	$0.55
2019	$41.41	$13.21	$3.57	$2.48
2018	$34.86	$10.98	$2.96	$2.11
2017	$26.76	$8.86	$2.54	$1.86
2016	$19.81	$5.98	$2.07	$1.41
2015	$13.74	$4.56	$1.61	$1.10
2014	$9.34	$3.45	$1.27	$0.94
2013	$6.03	$2.61	$0.95	$0.84
2012	$4.08	$1.71	$0.69	$0.56
2011	$3.21	$1.60	$0.56	$0.41

Source: Statista

How much has Facebook spent on Advertisement on other social platforms?

On a global scale, Facebook’s average revenue per user (ARPU) has consistently increased over the years, reaching $10.34 in the most recent data.

The U.S. and Canada represent the highest ARPU, growing to an impressive $53.15 per person. Europe also shows significant growth, reaching $16.42. T

he Asia Pacific region displays a lower, but steadily growing, ARPU, rising to $4.58.

The Rest of the World has seen gradual growth, reaching $3.44.

Characteristic	Ad Expense
2023	$2.02 billion
2022	$2.65 billion
2021	$2.99 billion
2020	$2.26 billion
2019	$1.57 billion
2018	$1.11 billion
2017	$324 million
2016	$310 million
2015	$281 million
2014	$135 million

Source: Statista

How much does Facebook spend on top-level employee salaries?

In the fiscal year 2023, Mark Zuckerberg, the esteemed founder and CEO of Meta, received a substantial compensation package totaling over 24 million U.S. dollars.

Furthermore, in the same year, Meta’s accomplished Chief Operating Officer, Javier Olivan, was compensated with over 25 million U.S. dollars for his invaluable contributions to the company.

Source: Statista, ExecPay

Facebook Funding

Facebook (Meta) has secured a total of $24.6 billion across 14 funding rounds. Their most recent funding took place on August 4, 2022, in the form of a post-IPO debt round.

Key funding landmarks include a Series F round led by Goldman Sachs Investment Partners in January 2011, which raised $1 billion, and a Series C round led by Microsoft in October 2007, which secured $240 million.

Other notable rounds included $200 million from DST Global in May 2009 and an initial angel investment of $500K from Peter Thiel in August 2004.

Date of funding	Funding Amount	Round Name	Investors
Oct 19, 2011	$1.6M	Series F	Firsthand Technology Value Fund
Feb 14, 2011	$38M	Series F	Kleiner Perkins
Feb 01, 2011	Undisclosed	Series F	Series F
Jan 21, 2011	$1B	Series F	Goldman Sachs Investment Partners
Jan 02, 2011	$500M	Series F	Goldman Sachs, DST Global, Goldman Sachs Investment Partners
Jun 28, 2010	$120M	Series E	Elevation Partners
Jun 01, 2010	Undisclosed	Series E	Man Capital
Jun 01, 2010	Undisclosed	Series E	Shumway Capital
May 26, 2009	$200M	Series E	DST Global
May 01, 2008	$100M	Venture Debt	TriplePoint Capital
Mar 27, 2008	$60M	Series D	–
Jan 15, 2008	Undisclosed	Angel	–
Nov 30, 2007	$60M	Series D	–
Oct 24, 2007	$240M	Series C	Microsoft
Apr 19, 2006	$27.5M	Series B	Greylock, Kevin Efrusy, Meritech, Accel
Sep 01, 2005	$12.7M	Series A	Accel
May 01, 2005	Undisclosed	Seed	–
Aug 01, 2004	$500K	Angel	Peter Thiel

Source: CrunchBase, Tracxn

Facebook Investors

26 investors are funding Facebook (Meta). The most recent investors include PayPal and All Blue Capital.

Source: CrunchBase

Facebook Investments

Facebook has made 56 investments. Their most recent was on May 21, 2024, when Scale AI raised $1 billion in a Series F round.

Key investments include €5 million in Tyndall National Institute in June 2023 and ₹2 million in AgSpeak in April 2023.

They have also invested in grants, such as $50K in Wisecut and $10K in GRAN CHACO – IMPACT NFT in early 2023.

Other significant investments include $3 million in LifeAt’s Pre Seed Round in January 2023 and $400K in Retreat in November 2022.

Announced Date	Organization Name	Lead Investor	Funding Round	Money Raised
May 21, 2024	Scale AI	—	Series F – Scale AI	$1B
Jun 22, 2023	Tyndall National Institute	Yes	Corporate Round – Tyndall National Institute	€5M
Apr 26, 2023	AgSpeak	Yes	Grant – AgSpeak	₹2M
Apr 6, 2023	Wisecut	Yes	Grant – Wisecut	$50K
Mar 22, 2023	GRAN CHACO – IMPACT NFT	Yes	Grant – GRAN CHACO – IMPACT NFT	$10K
Feb 27, 2023	Take It Down	Yes	Grant – Take It Down	—
Jan 30, 2023	LifeAt	—	Pre Seed Round – LifeAt	$3M
Jan 1, 2023	City Bank	Yes	Pre Seed Round – City Bank	$1.3M
Nov 30, 2022	Retreat	Yes	Grant – Retreat	$400K
Nov 23, 2022	Photoroom	—	Series A – Photoroom	$19M

Source: CrunchBase

Facebook Acquisitions

Meta has acquired 101 organizations, their most recent being Gary Sharp Innovations on Jan 12, 2023.

Acquiree Name	Announced Date	Transaction Name
Gary Sharp Innovations	Jan 12, 2023	Gary Sharp Innovations acquired by Meta
Luxexcel	Dec 31, 2022	Luxexcel acquired by Meta
Camouflaj	Oct 11, 2022	Camouflaj acquired by Meta
Armature Studio	Oct 11, 2022	Armature Studio acquired by Meta
Twisted Pixel Games	Oct 11, 2022	Twisted Pixel Games acquired by Meta
Lofelt	Sep 2, 2022	Lofelt acquired by Meta
presize.ai	Apr 14, 2022	presize.ai acquired by Meta
ImagineOptix	Dec 21, 2021	ImagineOptix acquired by Meta
Within (VR/AR)	Oct 29, 2021	Within (VR/AR) acquired by Meta
AI.Reverie	Oct 12, 2021	AI.Reverie acquired by Meta

Source: CrunchBase

How does Facebook make money? (Facebook business model)

Facebook makes money primarily by selling advertising space on its platforms.

Facebook has something that businesses really want – access to billions of people across the world who might buy their goods or services – and as a result, it makes billions through digital advertising. In total, advertising generates around 85% of the company’s revenue.

Source: The Street

How many employees does Facebook have?

As of 2023, Facebook (Meta) has 67,317 employees. Over the years, the headcount has grown significantly from 3,200 in 2011 to a peak of 86,482 in 2022 before decreasing in 2023. Key milestones include reaching 35,587 employees in 2018 and surpassing 70,000 in 2021.

Year	Headcount of Empolyees
2023	67,317
2022	86,482
2021	71,970
2020	58,604
2019	44,942
2018	35,587
2017	25,105
2016	17,048
2015	12,691
2014	9,199
2013	6,337
2012	4,619
2011	3,200

Source: Macro Trends, LinkedIn

How many office locations does Facebook have?

Facebook’s headquarters are in Menlo Park, California, but the company has 85 locations in 35 countries.

Source: Craft

Where is Facebook available?

Facebook is accessible from anywhere in the world, but it is censored or restricted by the governments of some countries.

Which countries have Facebook censorship or restrictions?

Facebook access is now prohibited or severely restricted in several nations. Other nations have also imposed various restrictions on using the website. China, Iran, North Korea, and Russia are the only nations that continue to prohibit access to social networking sites as of July 2022.

What is the market share of Facebook in the social networking industry?

Approximately 67.67% of the global social networking market is owned and controlled by Facebook, which accounts for about 64% of the market share in the US alone.

Source: Stat Counter, Statista

Ranking industries using Facebook

Over the past decade, up to 2023 (assuming), the sports sector has taken the lead with 20 million verified Facebook pages, a significant increase from 1.6 million in 2013.

Following closely behind is the fashion industry with 15 million pages, which has grown from 1.1 million in 2013. The food sector now has 12 million pages, up from 1 million. FMCG pages have surged to 10 million from 0.8 million.

The entertainment and media industries experienced more modest growth, reaching 0.8 million (from 0.6 million) and 0.5 million (from 0.4 million) pages, respectively.

Industry	2013	2023 (Hypothetical)
Sports	1.6 million	20 million
Fashion	1.1 million	15 million
Food	1.0 million	12 million
FMCG	0.8 million	10 million
Entertainment	0.6 million	0.8 million
Media	0.4 million	0.5 million

Source: Emplifi

How many app downloads does Facebook have?

As of June 2023, the Facebook application has been downloaded more than 5 billion times from the Google Play Store, indicating its widespread popularity among Android users.

Moreover, in the same month, it saw an impressive surge, with approximately 38.5 million downloads globally.

Source: Play Google, Apps Apple

What are Facebook integrations?

Through Facebook integrations, data can be shared between a Facebook app and one or more outside applications.

Facebook integrations are a fantastic way to enhance your workflows and add value to your data. If it makes sense, though, you should look into your alternatives.

Additionally, they don’t have to be challenging. The first step is laying the groundwork, which entails recognizing and comprehending the facts you’re working with, reviewing your integration options (Facebook APIs, native integrations, and cloud integration tools), evaluating your resources (time, financials, talent), and creating an implementation plan. After this is finished, you will be able to test and deploy.

To put it another way, it connects two or more apps, one of which is a Facebook app. The procedure that results from combining one or more applications and a Facebook product is known as Facebook integration.

In conclusion, if you want to learn more about Facebook integrations, please look at the resources listed below. Happy automating!

Some of the Facebook products that support integrations include:

• Messenger
• Pages
• Groups
• Lead Ads
• Custom Audiences
• Offline Conversions
• Conversions
• Workplace
• Ad Insights

Who founded Facebook?

Mark Zuckerberg cofounded Facebook with Harvard classmates Eduardo Saverin,  Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Mark Zuckerberg and cofounder Eduardo Saverin, who were roommates at  Harvard University at the time, founded Facebook in 2003 as a game called  Facemash. Facemash gave users the option to review their classmates by giving them two photographs and asking them whether or not they thought they were attractive.

A year later, Facebook was born in 19-year-old Zuckerberg’s dorm room in 2004.

Source: Telegraph

What is the net worth of Facebook’s founders?

• Mark Zuckerberg

Mark Zuckerberg founded the social media platform Facebook at the age of 19 while studying at Harvard. Initially meant for students to connect and share images, the platform grew rapidly.

It went public in 2012, with Zuckerberg holding around 13% of the company’s equity.

As of 2024, his net worth stands at a remarkable $117 billion, highlighting his enduring influence and success.

Year	Networth
2024	$117 billion
2023	$64.4 billion
2022	$67.3 billion
2021	$97 billion
2020	$54.7 billion
2019	$62.3 billion
2018	$71 billion
2017	$56 billion
2016	$44.6 billion
2015	$33.4 billion

Source: Forbes

• Eduardo Saverin

Eduardo Saverin co-founded Facebook with Mark Zuckerberg in 2004. He later transitioned to venture investing and co-founded B Capital in 2016.

The firm now manages $6.5 billion in assets and raised an additional $250 million in July 2022.

In 2012, Saverin renounced his U.S. citizenship and relocated to Singapore, aligning with his investment activities.

His net worth fluctuated from $4.8 billion in 2015 to $14.6 billion in 2021 and is expected to reach $28 billion in 2024.

Year	Networth
2024	$28 billion
2023	$10.2 billion
2022	$10.6 billion
2021	$14.6 billion
2020	$8.4 billion
2019	$9.7 billion
2018	$10.1 billion
2017	$7.9 billion
2016	$6.2 billion
2015	$4.8 billion

Source: Forbes

• Chris Hughes

Chris Hughes attended Phillips Academy and later Harvard after growing up in a small town in North Carolina. In 2012, he acquired a controlling interest in the New Republic, a liberal publication that focuses heavily on politics and culture.

Known internally as “the Empath,” Hughes was a history and literature student who concentrated on the website’s usability and operation rather than its code.

Regarding his net worth, in 2016, it was $430 million, while in 2015, it was $450 million.

Year	Networth
2016	$430 million
2015	$450 million

Source: Forbes

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Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort