Filmora: Interesting Key Facts
- Filmora, developed by Wondershare Technology Co., Ltd, is a popular video editing and color grading software available on macOS and Windows, with over 100 million users worldwide
- The software generates revenue through software licenses and subscription-based access, offering Quarterly ($29.99), Annual ($49.99), and Perpetual ($79.99) plans
- Filmora’s user base has grown significantly, from 20 million in 2018 to over 100 million by 2023, with users spanning 150 countries
- The United States leads with 29% of filmora’s users, followed by India at 15%, with significant user bases in Europe, Latin America, and Southeast Asia
- Filmora has a 1.05% market share in the video editing industry, indicating potential for further growth
- The software is used across various industries, with 50% of users in sectors not specifically listed, while Information Technology and Services and Higher Education each account for 10% of users
- Filmora’s user base has shown consistent growth, with year-over-year growth rates of 10% in 2021 and 10.23% in 2022, slowing to 3.09% in 2023
Filmora: Company Overview
| Key Stat | Info Stat |
|---|---|
| Type of Software | Video editing, Color grading |
| Developer | Wondershare Technology Co., Ltd |
| Launched Date | 2004 |
| Available Platforms | macOS Windows |
| Number of Users | 100 million+ users |
| Website | filmora.wondershare.com |
Overview of Filmora
Wondershare Filmora has emerged as one of the leading software tools in the rapidly growing creative software market.
Filmora has a diverse user base, with over 100 million users spanning 150 countries. The user base has experienced significant growth, from 20 million in 2018 to over 100 million by 2023. Revenue is generated through software licenses and subscription-based access.
The software offers a range of pricing options to cater to different user needs, including the affordable Quarterly Plan ($29.99), the cost-effective Annual Plan ($49.99), and the convenient Perpetual Plan ($79.99).
Filmora’s users are spread across various industries, with 50% of users in sectors not specifically listed.
Information Technology and Services and higher education account for 10% of users, while Marketing, Advertising, and Education Management each represent 6%. The non-profit organization management and computer software sectors hold a 4% share, with the Internet and E-Learning sectors contributing 3% each.
Geographically, the United States leads with 29% of Filmora’s users, followed by India at 15%. France (6%) and the United Kingdom (4.5%) also have substantial user bases. Brazil accounts for 4.3% of users in Latin America, while Indonesia represents Southeast Asia (3.4%), Malaysia (2.9%), and the Philippines (2.2%). Canada contributes 2.9% of the user base. The remaining 25.5% of users are distributed across other countries, highlighting Filmora’s global reach and adaptability to diverse creative needs.
Source: Tech Crunch
PS: Why not check out Bai.tools?
How does Filmora make money?
Wondershare Filmora makes revenue through the sale of software licenses and the provision of subscription-based access.
Filmora offers users three main payment options: a Quarterly Plan for $29.99 per quarter, an Annual Plan for $49.99 per year, and a Perpetual Plan for a one-time fee of $79.99.
All plans include various features, and subscription plans renew automatically. There’s also a 7-day free trial option, which auto-renews at $19.99 monthly if not canceled. Source: Filmora
Filmora Market Share in the Video Production & Publishing Industry
Recent data suggests that Filmora has garnered over 100 million users, significantly increasing its influence in the video editing industry. Filmora commands a notable 1.05% share despite its relatively small market share, indicating its potential for further expansion in the dynamic video editing industry.
Source: Enlyft
Share of Filmora by Industry
Filmora is used across various industries, with most users falling into the “Others industries not listed” category at 50%.
| Industry | Estimated Percentage |
| Information Technology and Services | 10% |
| Higher Education | 10% |
| Marketing and Advertising | 6% |
| Education Management | 6% |
| Nonprofit Organization Management | 4% |
| Computer Software | 4% |
| Internet | 3% |
| E-Learning | 3% |
| Real Estate | 2% |
| Professional Training & Coaching | 2% |
| Others | 50% |
Notably, the platform is also popular in Information Technology and Services as well as Higher Education, with each accounting for 10% of users. Additionally, Marketing and Advertising and Education Management represent 6% of the user base each.
Nonprofit Organization Management and Computer Software each hold a 4% share. Sectors such as Internet and E-Learning contribute 3% each, while Real Estate and Professional Training & Coaching sectors each account for 2%.
This distribution showcases the versatility of Filmora and its significant presence in various professional and educational fields.
Source: Enlyft
How many users of Filmora are there?
Wondershare Filmora has a diverse user base, with over 100 million individuals from 150 countries. Starting with around 20 million users in 2018, the user base doubled to 40 million in 2019 and reached 80 million in 2020.
| Year | Number of Users | % YoY Growth Rate |
| 2023 | 100 million+ users | 3.09% |
| 2022 | ~97 million+ users | 10.23% |
| 2021 | ~88 million+ users | 10% |
| 2020 | ~80 million+ users | 100% |
| 2019 | ~40 million+ users | 100% |
| 2018 | ~20 million+ users | – |
The growth trend continued in 2021 and 2022, with year-over-year growth rates of 10% and 10.23%, respectively. By 2023, Filmora’s user base exceeded 100 million, achieving a more modest 3.09% year-over-year growth rate.
Source: Canada Newswire
What countries do the users of Filmora access the platform from?
The primary user base for Filmora is located in the United States, which makes up 29% of all users, with India following at 15%. This demonstrates the software’s significant presence in these major markets.
| Country | Percentage |
| United States | 29% |
| India | 15% |
| France | 6% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
| Indonesia | 3.4% |
| Canada | 2.9% |
| Malaysia | 2.9% |
| Spain | 2.3% |
| Philippines | 2.2% |
| Others | 25.5% |
European nations also have a strong representation, with France accounting for 6% of users and the United Kingdom contributing 4.5%. This showcases Filmora’s strong position in Western Europe, where digital content creation and editing are prevalent. Brazil represents 4.3% of Filmora’s users in Latin America, highlighting the increasing interest in video editing software due to the growing demand for online content.
Alongside India, Indonesia is also a significant market with 3.4% of Filmora users, while Malaysia and the Philippines contribute 2.9% and 2.2%, respectively. This indicates the growing popularity of Filmora in Southeast Asia as content creation expands.
Canada, which borders the U.S., represents 2.9% of the user base, demonstrating the software’s appeal in North America.
The remaining 25.5% of users are spread across various other countries, emphasizing Filmora’s global reach and its ability to serve a diverse range of users from different regions and cultures.
Source: Enlyft
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
