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| Key Stat | Info Stat |
|---|---|
| Type of Industry | Online video platform |
| Head Office | 901 Cherry AvenueSan Bruno, California, United States |
| Owner | Alphabet Inc. |
| Launched Date | September 2020 |
| Available Platforms | IOS |
| Web browser | |
| Mac OS | |
| iPad OS | |
| Android | |
| Windows | |
| Number of Users | 2.71 billion (2024 Jan.) |
| Website | youtube.com/shorts |
In the first quarter of 2024, YouTube Shorts became the top short video platform in user engagement, surpassing TikTok and Facebook Reels.
It boasted an engagement rate of 5.91%, outperforming TikTok’s 5.75% and Facebook Reels’ approximately 2%.
YouTube Shorts has experienced substantial growth in daily views, increasing from 30 billion in 2021 to 50 billion in 2022, 70 billion in 2023, and 90 billion in 2024.
The user base has grown from 225.5 million in 2020 to 305.5 million in 2021, 306.7 million in 2022, and exceeding 990.6 million in 2023. As of January 2024, the user count surpassed 1.058 billion. India leads with 24.0% of the global user base, followed by the United States at 12.0%. Brazil and Indonesia contribute 7.1% and 6.8%, respectively, with Mexico, Japan, and Pakistan representing 4% and 6% of users.
The monthly active users (MAUs) of YouTube Shorts worldwide have seen remarkable growth from 2020 to 2024, with India’s MAUs increasing from 236.2 million in 2020 to 328.9 million in 2024, the USA’s rising from 118.1 million to 164.5 million and Brazil’s growing from 70.2 million to 97.4 million. The “Others” category also observed significant expansion, with MAUs increasing from 548.8 million to 756.4 million.
Source: Statista, Thumbnail Test
The average daily views for YouTube Shorts saw a considerable rise. The platform recorded 30 billion daily views in 2021, which increased to 50 billion in 2022. This growth trend persisted as the daily views reached 70 billion in 2023 and then spiked to 90 billion in 2024.
| Year | Average Daily Views |
|---|---|
| 2024 (Q3) | 90 billion viewed short videos |
| 2023 | 70 billion viewed short videos |
| 2022 | 50 billion viewed short videos |
| 2021 | 30 billion viewed short videos |
Source: Statista
Creators of YouTube Shorts can earn between $0.01 and $0.07 for every 1,000 views, a lower rate than the $1.25 to $2.5 per 1,000 views earned by longer videos.
For instance, a creator with 1 million views on a YouTube Short could make between $30 and $70.
Additionally, there are other methods to generate income from YouTube Shorts, such as selling merchandise.
Creators can sell branded merchandise or launch a product line related to their content niche. They can also engage in paid brand partnerships, negotiating sponsorship deals with brands to create and share product reviews, endorsements, or other content.
In 2020, the YouTube Shorts user base stood at 225.5 million. In 2021, this number had risen to 305.5 million, and it saw a slight increase to 306.7 million in 2022.
The user growth then accelerated significantly, reaching 990.6 million users in 2023. As of January 2024, the user count had surpassed 1.058 billion.
| Year | YouTube Shorts Users |
|---|---|
| 2024 (As of the end of Jan.) | 1.058 billion |
| 2023 | 990.6 million |
| 2022 | 306.7 million |
| 2021 | 305.5 million |
| 2020 | 225.5 million |
Source: Statista
Between 2020 and 2024, YouTube Shorts has experienced remarkable growth in its monthly active users (MAUs) worldwide.
In India, MAUs surged from 236.2 million in 2020 to 328.9 million in 2024. Meanwhile, in the USA, the figure increased from 118.1 million to 164.5 million; in Brazil, it rose from 70.2 million to 97.4 million.
Additionally, the “Others” category witnessed substantial expansion, with MAUs growing from 548.8 million to 756.4 million.
| Year | India MAU Users | USA MAU Users | Brazil MAU Users | Others MAU Users |
|---|---|---|---|---|
| 2024 | 328.9 million | 164.5 million | 97.4 million | 756.4 million |
| 2023 | 305.8 million | 152.9 million | 90.6 million | 704.5 million |
| 2022 | 282.6 million | 141.3 million | 83.8 million | 652.6 million |
| 2021 | 259.4 million | 129.7 million | 77.0 million | 600.7 million |
| 2020 | 236.2 million | 118.1 million | 70.2 million | 548.8 million |
Source: Statista
India leads with 24.0% of the YouTube Shorts global user base, followed by the United States at 12.0%.
Brazil and Indonesia also have significant user shares, contributing 7.1% and 6.8% respectively.
Other notable countries include Mexico, Japan, and Pakistan, each representing between 4% and 6% of users.
| Country | Number of Users | Percentage |
|---|---|---|
| India | 462 million | 24.0% |
| United States | 239 million | 12.0% |
| Brazil | 144 million | 7.1% |
| Indonesia | 139 million | 6.8% |
| Mexico | 83.1 million | 4.2% |
| Japan | 78.6 million | 4.1% |
| Pakistan | 71.7 million | 3.8% |
| Germany | 67.8 million | 3.5% |
| Vietnam | 63 million | 3.3% |
| Philippines | 58.1 million | 3.4% |
| Others | 597 million | 29.8% |
Source: Statista
YouTube Shorts can be a maximum of 60 seconds long and a minimum of 15 seconds long.
Ineligible Shorts include non-original content, such as unedited clips from others’ movies or TV shows, reuploaded content from other creators on platforms like YouTube, and compilations with no original content added.
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
