YouTube Shorts Interesting Key Facts
- YouTube Shorts became the top short video platform in user engagement in Q1 2024, with a 5.91% engagement rate
- The Daily views on YouTube increased from 30 billion in 2021 to 90 billion in 2024
- YuoTube’s user base grew from 225.5 million in 2020 to over 1.058 billion by January 2024
- India leads with 24.0% of the global YouTube short user base, followed by the United States at 12.0%
- Creators can earn between $0.01 and $0.07 for every 1,000 views on Shorts
- The YouTube Monthly Active Users (MAUs) have shown significant growth across major markets, with India reaching 328.9 million MAUs in 2024
- YouTube Shorts can be 15-60 seconds long, and original content is required
YouTube Shorts: Company Overview
| Key Stat | Info Stat |
|---|---|
| Type of Industry | Online video platform |
| Head Office | 901 Cherry AvenueSan Bruno, California, United States |
| Owner | Alphabet Inc. |
| Launched Date | September 2020 |
| Available Platforms | IOS |
| Web browser | |
| Mac OS | |
| iPad OS | |
| Android | |
| Windows | |
| Number of Users | 2.71 billion (2024 Jan.) |
| Website | youtube.com/shorts |
YouTube Short at a Glance
In the first quarter of 2024, YouTube Shorts became the top short video platform in user engagement, surpassing TikTok and Facebook Reels.
It boasted an engagement rate of 5.91%, outperforming TikTok’s 5.75% and Facebook Reels’ approximately 2%.
YouTube Shorts has experienced substantial growth in daily views, increasing from 30 billion in 2021 to 50 billion in 2022, 70 billion in 2023, and 90 billion in 2024.
The user base has grown from 225.5 million in 2020 to 305.5 million in 2021, 306.7 million in 2022, and exceeding 990.6 million in 2023. As of January 2024, the user count surpassed 1.058 billion. India leads with 24.0% of the global user base, followed by the United States at 12.0%. Brazil and Indonesia contribute 7.1% and 6.8%, respectively, with Mexico, Japan, and Pakistan representing 4% and 6% of users.
The monthly active users (MAUs) of YouTube Shorts worldwide have seen remarkable growth from 2020 to 2024, with India’s MAUs increasing from 236.2 million in 2020 to 328.9 million in 2024, the USA’s rising from 118.1 million to 164.5 million and Brazil’s growing from 70.2 million to 97.4 million. The “Others” category also observed significant expansion, with MAUs increasing from 548.8 million to 756.4 million.
Source: Statista, Thumbnail Test
How many YouTube Short videos are there? (Viewed Videos)
The average daily views for YouTube Shorts saw a considerable rise. The platform recorded 30 billion daily views in 2021, which increased to 50 billion in 2022. This growth trend persisted as the daily views reached 70 billion in 2023 and then spiked to 90 billion in 2024.
| Year | Average Daily Views |
|---|---|
| 2024 (Q3) | 90 billion viewed short videos |
| 2023 | 70 billion viewed short videos |
| 2022 | 50 billion viewed short videos |
| 2021 | 30 billion viewed short videos |
Source: Statista
How much do YouTube Shorts Content Creators make?
Creators of YouTube Shorts can earn between $0.01 and $0.07 for every 1,000 views, a lower rate than the $1.25 to $2.5 per 1,000 views earned by longer videos.
For instance, a creator with 1 million views on a YouTube Short could make between $30 and $70.
Additionally, there are other methods to generate income from YouTube Shorts, such as selling merchandise.
Creators can sell branded merchandise or launch a product line related to their content niche. They can also engage in paid brand partnerships, negotiating sponsorship deals with brands to create and share product reviews, endorsements, or other content.
How many YouTube Shorts users are there?
In 2020, the YouTube Shorts user base stood at 225.5 million. In 2021, this number had risen to 305.5 million, and it saw a slight increase to 306.7 million in 2022.
The user growth then accelerated significantly, reaching 990.6 million users in 2023. As of January 2024, the user count had surpassed 1.058 billion.
| Year | YouTube Shorts Users |
|---|---|
| 2024 (As of the end of Jan.) | 1.058 billion |
| 2023 | 990.6 million |
| 2022 | 306.7 million |
| 2021 | 305.5 million |
| 2020 | 225.5 million |
Source: Statista
YouTube Shorts Monthly Active Users (MAU)
Between 2020 and 2024, YouTube Shorts has experienced remarkable growth in its monthly active users (MAUs) worldwide.
In India, MAUs surged from 236.2 million in 2020 to 328.9 million in 2024. Meanwhile, in the USA, the figure increased from 118.1 million to 164.5 million; in Brazil, it rose from 70.2 million to 97.4 million.
Additionally, the “Others” category witnessed substantial expansion, with MAUs growing from 548.8 million to 756.4 million.
| Year | India MAU Users | USA MAU Users | Brazil MAU Users | Others MAU Users |
|---|---|---|---|---|
| 2024 | 328.9 million | 164.5 million | 97.4 million | 756.4 million |
| 2023 | 305.8 million | 152.9 million | 90.6 million | 704.5 million |
| 2022 | 282.6 million | 141.3 million | 83.8 million | 652.6 million |
| 2021 | 259.4 million | 129.7 million | 77.0 million | 600.7 million |
| 2020 | 236.2 million | 118.1 million | 70.2 million | 548.8 million |
Source: Statista
What countries do most YouTube Shorts users access the platform from?
India leads with 24.0% of the YouTube Shorts global user base, followed by the United States at 12.0%.
Brazil and Indonesia also have significant user shares, contributing 7.1% and 6.8% respectively.
Other notable countries include Mexico, Japan, and Pakistan, each representing between 4% and 6% of users.
| Country | Number of Users | Percentage |
|---|---|---|
| India | 462 million | 24.0% |
| United States | 239 million | 12.0% |
| Brazil | 144 million | 7.1% |
| Indonesia | 139 million | 6.8% |
| Mexico | 83.1 million | 4.2% |
| Japan | 78.6 million | 4.1% |
| Pakistan | 71.7 million | 3.8% |
| Germany | 67.8 million | 3.5% |
| Vietnam | 63 million | 3.3% |
| Philippines | 58.1 million | 3.4% |
| Others | 597 million | 29.8% |
Source: Statista
YouTube Shorts FAQ
What are the rules for YouTube Shorts?
YouTube Shorts can be a maximum of 60 seconds long and a minimum of 15 seconds long.
What is not allowed on YouTube Shorts?
Ineligible Shorts include non-original content, such as unedited clips from others’ movies or TV shows, reuploaded content from other creators on platforms like YouTube, and compilations with no original content added.
