Video Editing Software Industry Interesting Facts
- The video editing software market was valued at $3.09 billion in 2023 and is expected to grow to $5.13 billion by 2032, with a CAGR of 5.8%
- Growth factors include expansion of the film and media sector, social media influence, increased internet accessibility, and technological advancements.
- Top video editing software brands include Adobe Premiere Pro (35% market share), Final Cut Pro X (25%), and DaVinci Resolve (15%)
- The number of paid video editing software users is projected to increase from 43 million in 2023 to 63.59 million by 2030
- Adobe Premiere Pro and Final Cut Pro X are among the most popular brands in the US and UK markets.
- In China, CapCut and InShot lead the market, particularly among mobile editors.
- Russia shows a preference for Adobe Premiere Pro, DaVinci Resolve, and locally developed software like Movavi Video Editor.
- In South Africa, Adobe Premiere Pro and DaVinci Resolve are popular among professionals, while Filmora and CapCut appeal to casual users.
Video Editing Software Industry at a Glance
In 2023, the global market for video editing software reached a valuation of $3.09 billion. Projections indicate that this market is on track to grow to $5.13 billion by 2032, representing a compound annual growth rate (CAGR) of 5.8% from 2024 to 2032. The anticipated expansion of this market is attributed to several driving factors, including the burgeoning film and media industry, the pervasive impact of social media platforms, widespread internet accessibility, and ongoing technological advancements.
Furthermore, significant growth in the video editing software market is expected to occur primarily in the regions of Asia Pacific, South America, and Europe. This expansion will be closely followed by North America and the Middle East and Africa. Notably, key players in this market include industry leaders such as Adobe, Inc., Apple, Inc., Autodesk, Inc., Avid Technology, Inc., CyberLink Corporation, Corel Corporation, Magix Software GmbH, ArcSoft, Inc., TechSmith Corporation, and Wondershare Technology Group Co., Ltd.
Segmentation of the market can be based on various criteria, including component, deployment method, end use, and geographic region. The component segment may comprise both solutions and services, while deployment options could involve cloud-based or on-premise solutions. Additionally, end-use segmentation may include commercial and personal utilization, while the regional focus may encompass North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.
Source: Straits Research
How much is the Video Editing Software Industry Worth?
As of the end of 2023, the video editing software industry was valued at approximately $3.09 billion. Projections indicate that the industry is on track for substantial growth, with an estimated worth of $5.13 billion by 2032.
| Year | Video Editing Software Industry Worth |
|---|---|
| 2023 | $3.09 billion |
| 2022 | ~$2.90 billion |
| 2021 | ~$2.72 billion |
| 2020 | ~$2.55 billion |
| 2019 | ~$2.39 billion |
| 2018 | ~$2.24 billion |
Source: Straits Research
Video Editing Software Users Subscription Value (Worldwide) with Forecast from 2024 – 2030
The video editing software industry subscription revenue was valued at $3.09 billion in 2023 and is expected to reach $5.13 billion by 2032.
Factors driving this growth include the expansion of the film and media sector, the influence of social media, increased internet accessibility, and technological advancements.
| Year | Estimated Number of Video Editing Software Paid Users | Estimated Average Annual Subscription Fee | Estimated Annual Subscription Value |
|---|---|---|---|
| 2030 | 63.59 million premium/paid version user | $149.13 | $9.47 billion |
| 2029 | 60.23 million premium/paid version user | $141.73 | $8.52 billion |
| 2028 | 57.02 million premium/paid version user | $134.72 | $7.67 billion |
| 2027 | 53.95 million premium/paid version user | $128.09 | $6.91 billion |
| 2026 | 51.02 million premium/paid version user | $121.82 | $6.21 billion |
| 2025 | 48.22 million premium/paid version user | $115.89 | $5.59 billion |
| 2024 | 45.55 million premium/paid version user | $110.29 | $5.02 billion |
| 2023 | 43 million premium/paid version user | $105 | $4.52 billion |
| 2022 | 40 million premium/paid version user | $100 | $4 billion |
| 2021 | 38 million premium/paid version user | $95 | $3.61 billion |
| 2020 | 35 million premium/paid version user | $90 | $3.15 billion |
| 2019 | 32 million premium/paid version user | $85 | $2.72 billion |
| 2018 | 30 million premium/paid version user | $80 | $2.40 billion |
Top Video Editing Software Brands Market Share by Brand
The market for video editing software is growing quickly in 2024 because more people want high-quality videos, technology is improving, and there are more content creators. The biggest companies and their market shares are:
- Adobe Premiere Pro (35%): This is the most popular choice because it has professional tools and works well with other Adobe products.
- Final Cut Pro X (25%): Mac users like this one because it’s powerful and easy to use.
- DaVinci Resolve (15%): This software is known for its strong color editing, and a good free version is available.
- Avid Media Composer (10%): This one has been used for a long time for making movies and TV shows because it has good collaborative features.
- Filmora (5%): Beginners and people in the middle like this one because it’s easy to use.
- CapCut (4%): It’s becoming popular with people who use their phones to make videos for social media.
- iMovie (3%): Some people like this one because it’s simple and works well with Apple devices.
- Vegas Pro (3%): It has many editing options and features.
- CyberLink PowerDirector (2%): This one is known for being affordable and having a lot of tools.
- Other (20%): This includes smaller companies focusing on specific needs.
| Brand | Estimated Market Share |
|---|---|
| Adobe Premiere Pro | 35% |
| Final Cut Pro X | 25% |
| DaVinci Resolve | 15% |
| Avid Media Composer | 10% |
| Filmora | 5% |
| CapCut | 4% |
| iMovie | 3% |
| Vegas Pro | 3% |
| CyberLink PowerDirector | 2% |
| Other (including smaller players & niche software) | 20% |
Which are the Most Popular Video Editing Software Brands in the US in 2024?
Top Video Editing Software Brands in the US in 2024 include:
- Adobe Premiere Pro & Final Cut Pro X: Market leaders with broad professional and enthusiast appeal.
- DaVinci Resolve: Growing popularity due to free/paid versions and strong color grading tools.
- CapCut & iMovie: Popular among casual users and mobile editors for user-friendliness.
- Avid Media Composer: Respected in professional filmmaking but limited broader appeal.
- Filmora, Vegas Pro, CyberLink PowerDirector: Moderate popularity with varied feature sets.
| Brand | Popularity (1-10) |
|---|---|
| Adobe Premiere Pro | 9 |
| Final Cut Pro X | 8 |
| DaVinci Resolve | 7 |
| CapCut | 6 |
| iMovie | 6 |
| Avid Media Composer | 5 |
| Filmora | 4 |
| Vegas Pro | 3 |
| CyberLink PowerDirector | 3 |
Which are the Most Popular Video Editing Software Brands in the UK in 2024?
Top Video Editing Software Brands in the UK in 2024 include:
- Adobe Premiere Pro & DaVinci Resolve: Leading choices for professionals and enthusiasts, with Adobe Premiere Pro maintaining high popularity.
- Final Cut Pro X & CapCut: Favored by users for its robust features and user-friendly interface, with CapCut gaining traction among mobile editors.
- DaVinci Resolve: Noted for its strong color grading tools and increasing popularity.
- iMovie & Avid Media Composer: iMovie is popular among casual users, while Avid Media Composer holds respect in professional circles.
- Filmora, Lightworks, HitFilm Express & Shotcut: These brands offer varied features, with moderate to lower popularity in the UK market.
| Brand | Popularity (1-10) |
|---|---|
| Adobe Premiere Pro | 9 |
| Final Cut Pro X | 7 |
| DaVinci Resolve | 8 |
| CapCut | 7 |
| iMovie | 5 |
| Avid Media Composer | 6 |
| Filmora | 5 |
| Lightworks | 4 |
| HitFilm Express | 4 |
| Shotcut | 3 |
Which are the Most Popular Video Editing Software Brands in China in 2024?
Top Video Editing Software Brands in China in 2024 include:
- CapCut & InShot: Leading the market with strong popularity due to their user-friendly interfaces and widespread use among mobile editors.
- Adobe Premiere Pro: Maintains a solid presence among professional and enthusiastic users.
- iMovie: Popular among casual users for its simplicity and ease of use.
- Final Cut Pro X and DaVinci Resolve: Both are moderately popular with professional users and are known for their advanced features.
- Jianying (VivaVideo) & Meipai: Offering varied features and a moderate user base.
- Kuaishou: Lower popularity but still notable in the market.
| Brand | Estimated Popularity (1-10) |
|---|---|
| CapCut | 9 |
| InShot | 8 |
| Adobe Premiere Pro | 7 |
| iMovie | 6 |
| Final Cut Pro X | 5 |
| DaVinci Resolve | 5 |
| Jianying (VivaVideo) | 4 |
| Meipai | 4 |
| Kuaishou | 3 |
Which are the Most Popular Video Editing Software Brands in Russia in 2024?
Top Video Editing Software Brands in Russia in 2024 include:
- Adobe Premiere Pro & DaVinci Resolve: Popular choices among professionals and advanced users for their comprehensive features and performance.
- Movavi Video Editor & Shotcut: Noted for their balanced feature sets and user-friendly interfaces, appealing to a broad audience.
- Kdenlive & OpenShot: Offering solid performance and open-source flexibility, with moderate popularity.
- VSDC Free Video Editor: Gaining traction among users looking for a free yet capable option.
- Final Cut Pro X & iMovie: Less popular in Russia, with a smaller user base than other brands.
| Brand | Estimated Popularity (1-10) |
|---|---|
| Adobe Premiere Pro | 8 |
| DaVinci Resolve | 7 |
| Movavi Video Editor | 6 |
| Shotcut | 6 |
| Kdenlive | 5 |
| OpenShot | 5 |
| VSDC Free Video Editor | 4 |
| Final Cut Pro X | 3 |
| iMovie | 3 |
Which are the Most Popular Video Editing Software Brands in South Africa in 2024?
Top Video Editing Software Brands in South Africa in 2024 include:
- Adobe Premiere Pro & DaVinci Resolve: Leading the high-popularity market among professionals and enthusiasts.
- Filmora & CapCut: Well-regarded for their user-friendly features and appeal to casual and mobile editors.
- OpenShot & Shotcut: Offering solid performance with moderate popularity for their open-source flexibility.
- HitFilm Express & Lightworks: Known for their diverse feature sets and free versions, attracting a varied user base.
- iMovie & Final Cut Pro X: Less popular in South Africa, with a smaller market presence than other brands.
| Brand | Popularity (1-10) |
|---|---|
| Adobe Premiere Pro | 8 |
| DaVinci Resolve | 7 |
| Filmora | 6 |
| CapCut | 6 |
| OpenShot | 5 |
| Shotcut | 5 |
| HitFilm Express | 4 |
| Lightworks | 4 |
| iMovie | 3 |
| Final Cut Pro X | 2 |
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
