Article last updated on:
August 24, 2024

This article studies the top 5 video hooks for Facebook Reels. By the end of it, you’ll know how the recipe for going viral on this app.

Facebook Reels is super similar to Instagram Reels, which means that we’ll see an overlap with Instagram’s top hooks for Reels.

But enough with the small talk, let’s get going!


What is a “Hook” on Facebook Reels?

Answer: A “hook” on Facebook Reels is a compelling opening that grabs viewers’ attention within the first few seconds.

It’s designed to quickly engage viewers and encourage them to watch the entire video. The goal is to make the viewer stop scrolling and watch your Reel, with:

  1. Eye-Catching Visuals: Start with vibrant or unusual visuals that stand out.
  2. Intriguing Questions: Pose a question that promises to answer something interesting or valuable.
  3. Shocking Facts or Statements: Present surprising or controversial information to pique curiosity.
  4. Engaging Scenarios: Begin with a relatable or emotional moment that connects with viewers.

5 Best: Hooks for Facebook Reels

Currently: The “You won’t believe…”is the best hook for Facebook Reels because of its simplicity that raises curiosity for most viewers.

Let’s check out the best scroll-stoppers.

1. “You won’t believe…”

Create curiosity with a teaser that promises an astonishing reveal. This hook entices viewers to watch the whole reel to find out the outcome.

  • Show a dramatic moment: Build up to an unexpected twist.
  • Use suspenseful music: Enhance the mystery and excitement.

2. “This will change your life forever”

Entice viewers with the promise of valuable, game-changing information. This hook grabs attention by suggesting exclusive insights.

  • Highlight a key benefit: Show how the information is impactful.
  • Use a compelling visual: Capture interest with an eye-catching image or effect.

3. “Watch me [do an action]”

Demonstrate an impressive transformation or improvement. This hook engages viewers by showing dramatic before-and-after results.

  • Show a quick process: Keep the transformation fast-paced and engaging.
  • Include close-up shots: Emphasize the details of the change.

4. “Did you know that…”

Share an intriguing or surprising fact related to a popular topic. This hook captivates with unique, lesser-known information.

  • Present the fact clearly: Ensure the information is easy to understand.
  • Use engaging visuals: Pair the fact with relevant and appealing imagery.

5. “Can you guess…”

Challenge viewers with a guessing game or interactive element. This hook encourages engagement by prompting viewers to make predictions.

  • Include visual clues: Give hints without revealing too much.
  • Ask a direct question: Prompt viewers to comment their guesses.

5 Tips: Improve Hooks on FB Reels

Apply this knowledge to improve your Facebook Reels hooks: start with a bold statement, quickly show a transformation, or tease bits of exclusive info.

Let’s explore why.

1. Start with a Bold Statement

A strong opening grabs attention immediately. Make a claim or share an opinion that’s likely to provoke interest.

  • Use surprising facts: Shock your audience with information they didn’t know.
  • Pose a provocative question: Engage viewers by challenging their beliefs or curiosity.

2. Show a Quick Transformation

People love seeing before-and-after results. Showcase a dramatic change or improvement in a short time.

  • Highlight results: Quickly display the end result to captivate viewers.
  • Add a time lapse: Show the process in a condensed format to keep it engaging.

3. Tease a Secret or Exclusive Content

Create intrigue by hinting at something special or exclusive. Let viewers know there’s valuable information waiting.

  • Build suspense: Drop hints about the content to keep viewers curious.
  • Use on-screen text: Highlight “Secret” or “Exclusive” to draw in the audience.

4. Start with a Trending Challenge or Trend

Jump on current trends and challenges that are popular on the platform. This increases the chance of your reel being seen.

  • Participate in popular challenges: Leverage trending topics to gain visibility.
  • Use trending music or effects: Align your content with what’s currently popular.

5. Feature an Unexpected Guest or Element

Surprise your audience with a special guest or unexpected twist. This adds an element of excitement and unpredictability.

  • Include an unexpected twist: Add a surprise element to keep viewers hooked.
  • Introduce a guest star: Collaborate with influencers or notable figures.

FAQ

1. How to write a good hook for Facebook Reels?

A great hook for Facebook Reels grabs attention in the first few seconds with a compelling visual or provocative question. Use strong, concise language and an eye-catching element to immediately engage viewers.

2. How to make Facebook Reels popular?

To make Facebook Reels popular, focus on creating high-quality, engaging content that taps into current trends and resonates with your target audience. Consistently post, use relevant hashtags, and interact with viewers to boost visibility and engagement.


Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.