TikTok has become one of the most popular social platforms, so getting views is so important… More than most people would guess!
Whether you:
- Want to post videos on TikTok → And afraid you won’t get views;
- Already post TikToks → And your views are pretty low…
This guide gives you the one-size-fits-all solution. We’ve spent ~38 hours making this guide with our team of social media specialists to prevent you from not going viral.
Everything about TikTok Views
1. What are TikTok views?
Answer: TikTok views refer to the number of times a video has been watched on the TikTok platform.
Each time a user plays a video, it counts as a view, regardless of how long they watch it.
2. How much does TikTok pay per view?
Answer: $0.02 → $0.04 per 1,000 views, through the Creator Fund.
- Recently, TikTok introduced the Creator Rewards Program (replacing the Creator Fund)
- This offers creators a rate of $0.20 to $2.25 per 1,000 views, depending on factors like region, engagement, and content quality.
For creators with viral content, earnings can be enhanced through alternative streams, such as brand partnerships, TikTok LIVE gifts, and the TikTok Marketplace, which often offer higher revenue opportunities
Keep Learning how to monetize TikToks.
3. What qualifies as a TikTok view?
Answer: A TikTok view is counted each time a user plays a video for at least ~3 seconds.
Note that replays don’t count as views.
4. Should you buy TikTok views?
Shortly, no. Buying TikTok views is generally discouraged due to potential risks and minimal long-term benefits.
Although purchased views may initially boost numbers, they do not contribute to organic engagement, such as likes, comments, or shares, which TikTok’s algorithm values more highly.
- Buying views may even harm a profile’s credibility
- TikTok’s algorithms can detect inauthentic engagement…
- Potentially leading to shadowbans or account penalties.
Instead, focusing on creating engaging, high-quality content and leveraging TikTok trends or using relevant hashtags are more effective strategies for organic growth.
These methods align with TikTok’s emphasis on authentic interactions and help increase views naturally without risking account health.
8 Ways to Get More Views on TikTok
| Step | How to apply |
|---|---|
| 1. Use Trending Sound Effects | Add sounds to enhance engagement. |
| 2. Cross-Promote | Share links across platforms to drive traffic. |
| 3. Add Captions and Subtitles | Ensure clarity and inclusivity for all viewers. |
| 4. Create a Multi-Part Series | Develop narratives that keep viewers coming back. |
| 5. Use Hashtags Effectively | Combine trending and niche hashtags for visibility. |
| 6. Follow Viral TikTok Trends | Participate quickly and add your unique spin. |
| 7. Keep Videos Short | Aim for 15-30 seconds to maintain viewer interest. |
| 8. Team Up with TikTok Influencers | Collaborate with relevant creators for wider reach. |
That’s just the short way of answering.
Let’s break down each step of this detailed process to getting more TikTok views.
1. Use Trending Sound Effects
Incorporating popular sounds can make your videos more engaging. Trending music and effects can help attract more viewers.
To maximize impact, find sounds that resonate with your content. Pair them with relatable themes for added appeal.
Pro Tip: You might want to learn how to add music to TikTok.
2. Cross-Promote
Driving traffic from other platforms can significantly boost your TikTok views. Use your presence on social media to increase visibility.
Consider these strategies:
- Share TikTok links on Instagram, X (Twitter), and Facebook.
- Encourage followers to check out your TikTok content.
- Use Instagram Stories to tease upcoming TikTok videos.
3. Add Captions and Subtitles
Captions can enhance engagement and accessibility for your audience. Make sure they are clear and readable, even on small screens.
Captions help grab attention, especially for viewers who watch without sound. They also make your content inclusive for a broader audience.
Pro Tip: Learn how to add captions on TikTok.
4. Follow Viral TikTok Trends
Jumping on trends can dramatically increase your visibility.
Check the Discover page for the latest trends.
Participate quickly to capitalize on their popularity, and lastly, adapt existing trends to showcase your unique style.
5. Create a Multi-Part Series
Multi-part content keeps viewers engaged and returning for more. Develop engaging narratives that unfold over several videos.
Ending each part with a cliffhanger encourages viewers to stay tuned.
Consistency is key to maintaining audience interest.
6. Use Hashtags Effectively
Using the right hashtags can enhance your video’s discoverability. Combine trending hashtags with niche-specific ones to maximize reach.
Aim for:
- 3-5 relevant hashtags per video.
- Hashtags that directly relate to your content.
- A balance between popular and targeted hashtags.
7. Keep Videos Short
Short videos are more likely to be watched in their entirety. Aim for a duration of 15-30 seconds to maintain viewer interest. Deliver your message quickly and clearly.
Engaging visuals and fast pacing can help keep the energy up.
Pro Tip: SendShort creates short videos at the ideal elgnth.
8. Team Up with TikTok Influencers
Collaborating with influencers can help you reach a larger audience. Find creators whose audience aligns with yours for maximum impact.
Consider these collaboration ideas:
- Participate in challenges together.
- Create Duets to leverage each other’s followings.
- Engage their followers by offering unique insights or humor.
Why Views are Important on TikTok
Shortly: Views on TikTok are crucial because they serve as the primary indicator of content popularity and influence on the platform.
But let’s dig deeper!
1. Increased Visibility
Getting views boosts a video’s exposure on TikTok.
Higher views signal to the algorithm that the content is engaging, which leads to greater visibility on the platform, attracting a broader audience.
2. Enhanced Engagement
More views often lead to better engagement rates, including likes, comments, and shares.
This creates a feedback loop where higher engagement can result in even more views, helping the video trend.
3. Growth in Follower Count
Consistently viewed content makes users more likely to follow an account for future posts. Growing a follower base builds a solid community interested in ongoing content, which can be invaluable for long-term growth.
4. Brand Credibility
High view counts make a profile or brand appear credible and trustworthy. For businesses and influencers, credibility can drive conversions, partnerships, and monetization opportunities.
5. Monetization Opportunities
Views are directly tied to TikTok’s Creator Fund and brand partnerships. With higher views, content creators unlock more monetization opportunities, making it possible to earn revenue through the platform.
6. Potential for Viral Success
The more views a video gains, the more likely it is to go viral. Viral success can lead to rapid growth, bringing in new followers, brand partnerships, and lasting popularity on TikTok.
7. Feedback for Content Strategy
View counts provide insight into what resonates with audiences.
Tracking views helps creators adjust their content strategy to better align with viewer interests, maximizing future engagement and growth.
Use SendShort to 10x your TikTok Views
Spending too much time creating your own video content? With SendShort’s TikTok video editor, you can transform your raw footage into engaging TikTok content in just minutes.
SendShort offers powerful features to help you create captivating content, including:
- AI-Powered Captions: Automatically generate captions (98.5% accurate) and subtitles for better accessibility.
- Smart Subtitling: Easily customize fonts, colors, and styles to match your brand aesthetic.
- B-Roll Integration: Enhance your storytelling with a built-in library of stock videos and images.
- Music and Sound Effects: Access a curated library of trending sounds and effects to elevate your videos.
- Quick Video Trimming: Effortlessly cut down long videos to fit TikTok’s short format.
SendShort is the go-to TikTok video editor for creators looking to elevate their content effortlessly.
FAQ: TikTok Views
1. Does TikTok count all views?
Yes, TikTok counts all views on a video, including repeated views from the same user. However, views must be at least 3 seconds long to be counted.
2. What page on TikTok gets the most views?
The “For You” page is the most prominent location on TikTok for gaining views. Content featured here is tailored to users’ interests, making it a key area for visibility and engagement.
3. Why are my views so low on TikTok?
Low views on TikTok can result from various factors, such as not using trending hashtags or sounds, posting at times when your audience is less active, or having limited engagement with your content.
Additionally, the quality of your videos and their alignment with current trends can also impact visibility.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
