Published a YouTube video? Not sure how to make it go viral?
This article teaches you the only 10 tips you’ll ever need to promote all of your videos.
Shortly: Promoting your YouTube video helps increase visibility, engagement, and subscriber growth, all contributing to a successful channel.
Here are my top reasons.
Promotion expands your video’s reach beyond organic viewers, attracting a broader audience who may not have discovered your content otherwise.
More promotion leads to higher views, likes, comments, and shares, boosting your video’s engagement and improving its performance.
Increased engagement signals to YouTube’s algorithm that your content is valuable, helping it appear in search results and recommendations.
Related → See how the algorithm of Shorts works.
Promoted videos can bring in viewers who connect with your content, making them more likely to subscribe for future videos.
Promotion creates consistent growth opportunities, supporting your channel’s potential for monetization, brand partnerships, and long-term success.
Currently, the best way to promote YouTube videos is to do it through SEO: titles, descriptions, captions, and much more.
That is both on YouTube itself and on your website or blog.
Optimizing for search engines is crucial to getting discovered on YouTube. By using the right keywords and making your content easy to find, you can attract more viewers.
A great way to leverage thumbnails is to A/B test them.
Engaging with your audience builds a loyal community around your channel. Interaction encourages viewers to return and recommend your content to others.
A great way of doing this is using your YouTube Community.
Social media platforms are powerful tools for promoting your YouTube videos. Sharing your content across different channels increases visibility and attracts new viewers.
Collaborations can expose your channel to a broader audience. Working with other content creators helps you tap into their viewer base and gain credibility.
Email marketing is an effective way to keep your audience informed and engaged. Building an email list allows you to send updates and promote your videos directly to your subscribers.
Paid advertising on YouTube can quickly boost your video’s visibility. By targeting specific demographics, you can attract the right audience to your channel.
Cross-promotion keeps viewers on your channel longer by guiding them to more of your content. This strategy increases your total watch time and helps build a consistent viewership.
The best website to promote your YouTube channel is Reddit. With its vast, topic-specific communities (subreddits), Reddit allows you to target audiences interested in your niche, driving highly relevant and engaged traffic to your videos.
👇 These platforms can help you expand your reach, build an engaged audience, and attract new subscribers to your YouTube channel.
Link: reddit.com
Find subreddits related to your niche and share your videos where appropriate. Engaging with communities interested in your content can drive targeted traffic to your channel.
Link: facebook.com
Facebook groups, pages, and even paid ads can help increase visibility for your YouTube channel. Look for groups related to your content area for organic promotion.
Link: 𝕏.com
Share your videos on Twitter with relevant hashtags and tag people who may be interested. Engaging with your followers regularly can help your videos gain traction.
Link: instagram.com
Use Instagram Stories, Reels, or posts to promote video highlights and add a link to your channel in your bio. This can drive traffic from your Instagram followers to your YouTube content.
Link: pinterest.com
Create visually appealing pins that link to your YouTube videos or channel. Pinterest’s search-driven format allows for evergreen promotion, bringing in viewers over time.
Link: quora.com
Answer questions relevant to your channel’s content and link to your videos where it adds value. This can help drive traffic from people specifically interested in the topics you cover.
Link: linkedin.com
Share videos on LinkedIn if they’re relevant to a professional audience. This platform is especially effective for educational or career-oriented content.
Link: medium.com
Write blog posts related to your video topics and embed your videos in the articles. This not only promotes your channel but can also improve SEO, bringing in more viewers.
With SendShort, you can create viral YouTube videos that capture attention naturally, making promotion less of a need and more of a bonus.
Here’s how SendShort helps your videos go viral organically:
By leveraging SendShort’s AI, you can create YouTube videos with all the elements that naturally encourage views, shares, and engagement—without relying heavily on promotion.
Yes, you can pay to promote YouTube videos using Google Ads to reach a wider audience through targeted advertising campaigns.
You can promote your YouTube channel for free on social media platforms like Facebook, 𝕏 (Twitter), and Instagram, as well as on online communities such as Reddit, forums, and by collaborating with other creators.
Yes, promoting on YouTube can be worth it as it helps increase visibility, attract new viewers, and potentially grow your channel’s subscriber base.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort