TOP 8: Creators on YouTube Shorts

This guide is about the:

• Top / Best / Most popular
• YouTube Shorts content creators

Join me, and let’s see why these guys are in the top 1%.

Disambiguation: This post is about content creators. We’ve got a separate guide on the best YouTube Shorts Creators, and that is about software making videos for you.

8 Biggest YouTube Shorts Creators

Currently, they are top the 5 YouTube Shorts creators: MrBeast, Zach King, Khaby Lame, Bella Poarch, and Tiko.

Let’s explore each.

1. MrBeast 🇺🇸

MrBeast is a YouTube sensation known for his extravagant challenges and philanthropy. His Shorts capture the essence of his larger-than-life content in bite-sized clips.

• Subscriber count: 317M
• Genre: Entertainment/Challenges
• Why follow: Engaging content that blends humor with impressive stunts and charitable acts.

Related guide: How to create Shorts like MrBeast.

2. Zach King 🇺🇸

Zach King is famous for his magical editing skills, creating visually captivating illusions. His Shorts showcase quick, mind-bending tricks that leave viewers amazed.

• Subscriber count: 39.1M
• Genre: Magic/Editing
• Why follow: Unique creativity that inspires and entertains through innovative storytelling.

3. Khaby Lame 🇮🇹

Khaby Lame gained fame for his humorous, no-nonsense reactions to overly complicated life hacks. His Shorts highlight the simplicity of everyday solutions, making them universally relatable.

• Subscriber count: 11.2M
• Genre: Comedy/Reaction
• Why follow: Laugh-out-loud humor that simplifies life in a clever way.

4. Bella Poarch 🇵🇭

Bella Poarch is known for her lip-sync videos and engaging personality. Her Shorts often feature catchy music and playful expressions that resonate with a younger audience.

• Subscriber count: 7.04M
• Genre: Music/Lifestyle
• Why follow: Catchy, relatable content with a fun twist.

5. Tiko 🇺🇸

Tiko is a gaming creator known for his entertaining Fortnite content, often featuring a fish character. His Shorts combine gameplay highlights with humor, appealing to gamers of all ages.

• Subscriber count: 7M
• Genre: Gaming/Comedy
• Why follow: Engaging gameplay mixed with lighthearted comedy.

6. Charli D’Amelio 🇺🇸

Charli D’Amelio rose to fame through her dance videos and relatable content. Her Shorts showcase her dance skills and personality, keeping fans entertained.

• Subscriber count: 9.15M
• Genre: Dance/Lifestyle
• Why follow: Trendy dances and authentic engagement with fans.

7. Dwayne Johnson (The Rock) 🇺🇸

Dwayne Johnson shares motivational content and fitness tips through his Shorts. His charisma and positivity inspire millions to lead healthier lifestyles.

• Subscriber count: 6.71M
• Genre: Fitness/Motivation
• Why follow: Uplifting messages combined with impressive fitness insights.

8. Mark Rober 🇺🇸

Mark Rober is a former NASA engineer and popular science communicator known for his creative engineering projects. His Shorts feature fun experiments and educational content that inspire curiosity.

• Subscriber count: 57.1M
• Genre: Science/Engineering
• Why follow: Engaging and educational content that makes learning fun and accessible.

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Top Lessons From the Best Content Creators on YouTube Shorts

The top YouTube Shorts creators are shaping how we engage with short-form content.

Let’s explore what you can learn from the best in the game.

1. Engagement is Key (MrBeast)

MrBeast’s Shorts blend humor, stunts, and philanthropy, keeping his audience hooked through every second.

Key Lesson: Whether it’s challenges, giveaways, or philanthropy, always aim to keep your audience engaged.

2. Creativity Takes Center Stage (Zach King)

Zach King is known for his magical editing skills, creating mind-bending illusions that leave viewers amazed.

Key Lesson: Always push the boundaries of creativity with unique and visually stunning content.

3. Keep It Simple (Khaby Lame)

Khaby Lame’s Shorts are all about simplifying overly complicated life hacks, using humor to create relatable, clever reactions.

Key Lesson: Simple, relatable humor can resonate with a wide audience and drive massive engagement.

4. Relatability Wins (Bella Poarch)

Bella Poarch’s lip-syncing videos and playful expressions strike a chord with a younger audience, making her content highly relatable.

Key Lesson: Creating content that resonates with your target audience builds a strong connection and encourages repeat views.

5. Gaming and Comedy Combined (Tiko)

Tiko’s Fortnite Shorts mix exciting gameplay with lighthearted humor, engaging a large community of gamers.

Key Lesson: Combine passion with humor to connect with specific niches and keep your content fun.

6. Authenticity Is Everything (Charli D’Amelio)

Charli D’Amelio’s dance videos and relatable content keep her audience engaged, thanks to her authenticity and personal connection with fans.

Key Lesson: Being authentic and genuine with your audience makes them feel like they’re part of your journey.

7. Inspiration and Motivation (Dwayne Johnson)

Dwayne Johnson’s motivational and fitness-related Shorts inspire millions with his positivity and impressive strength.

Key Lesson: Use your platform to motivate and inspire, creating uplifting content that encourages viewers to take action.

8. Educational Fun (Mark Rober)

Mark Rober’s educational and fun experiments capture curiosity, combining science with entertainment in his Shorts.

Key Lesson: Make learning fun and engaging, providing value to your audience while keeping them entertained.

FAQ: Shorts Creators

1. Who is the biggest creator of YouTube Shorts?

Answer: Overall, the biggest creator of YouTube Shorts is currently MrBeast. Alternatively, Alan Chikin Chow is the biggest creator only for Shorts.

2. Who is the head of YouTube Shorts?

Answer: The head of YouTube Shorts is Todd Sherman, having the “Product Leader” position as per his LinkedIn profile.

He oversees the development and strategy of Shorts, focusing on enhancing user engagement and growth for the platform.

3. Who created YouTube Shorts?

Answer: YouTube Shorts was created by the YouTube team as a response to the growing popularity of short-form video content, particularly from platforms like TikTok.

It was officially launched in September 2020, aiming to provide creators with tools to make engaging, short videos directly within the YouTube app.

4. Who is the king of YouTube Shorts?

The king of YouTube Shorts is widely considered to be MrBeast. His Shorts consistently pull in tens of millions to hundreds of millions of views, making him the most dominant creator in the space.

Why MrBeast:

• Most-viewed YouTube Short: His video where he offers strangers a trip to Paris for a baguette has over 800M+ views.
• Massive audience: His Shorts channel, MrBeast Shorts, has over 40M subscribers and each Short easily crosses tens of millions of views.
• Viral, high-retention content: His videos use fast pacing, curiosity hooks, and big rewards to keep viewers engaged.

Other notable creators in the YouTube Shorts space include Khaby Lame, Ben Azelart, and Airrack, but MrBeast dominates in terms of scale and consistency.

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Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort