Article last updated on:
September 23, 2024

YouTube Shorts Interesting Key Facts

  • YouTube Shorts became the top short video platform in user engagement in Q1 2024, with a 5.91% engagement rate⁠
  • The Daily views on YouTube increased from 30 billion in 2021 to 90 billion in 2024⁠
  • YuoTube’s user base grew from 225.5 million in 2020 to over 1.058 billion by January 2024⁠
  • India leads with 24.0% of the global YouTube short user base, followed by the United States at 12.0%⁠
  • Creators can earn between $0.01 and $0.07 for every 1,000 views on Shorts⁠
  • The YouTube Monthly Active Users (MAUs) have shown significant growth across major markets, with India reaching 328.9 million MAUs in 2024⁠
  • YouTube Shorts can be 15-60 seconds long, and original content is required⁠⁠

YouTube Shorts: Company Overview

Key StatInfo Stat
Type of IndustryOnline video platform
Head Office901 Cherry AvenueSan Bruno, California, United States
OwnerAlphabet Inc.
Launched DateSeptember 2020
Available PlatformsIOS
Web browser
Mac OS
iPad OS
Android
Windows
Number of Users2.71 billion (2024 Jan.)
Websiteyoutube.com/shorts

YouTube Short at a Glance

In the first quarter of 2024, YouTube Shorts became the top short video platform in user engagement, surpassing TikTok and Facebook Reels.

It boasted an engagement rate of 5.91%, outperforming TikTok’s 5.75% and Facebook Reels’ approximately 2%.

YouTube Shorts has experienced substantial growth in daily views, increasing from 30 billion in 2021 to 50 billion in 2022, 70 billion in 2023, and 90 billion in 2024.

The user base has grown from 225.5 million in 2020 to 305.5 million in 2021, 306.7 million in 2022, and exceeding 990.6 million in 2023. As of January 2024, the user count surpassed 1.058 billion. India leads with 24.0% of the global user base, followed by the United States at 12.0%. Brazil and Indonesia contribute 7.1% and 6.8%, respectively, with Mexico, Japan, and Pakistan representing 4% and 6% of users.

The monthly active users (MAUs) of YouTube Shorts worldwide have seen remarkable growth from 2020 to 2024, with India’s MAUs increasing from 236.2 million in 2020 to 328.9 million in 2024, the USA’s rising from 118.1 million to 164.5 million and Brazil’s growing from 70.2 million to 97.4 million. The “Others” category also observed significant expansion, with MAUs increasing from 548.8 million to 756.4 million.

Source: Statista, Thumbnail Test

How many YouTube Short videos are there? (Viewed Videos)

The average daily views for YouTube Shorts saw a considerable rise. The platform recorded 30 billion daily views in 2021, which increased to 50 billion in 2022. This growth trend persisted as the daily views reached 70 billion in 2023 and then spiked to 90 billion in 2024.

YearAverage Daily Views
2024 (Q3)90 billion viewed short videos
202370 billion viewed short videos
202250 billion viewed short videos
202130 billion viewed short videos

Source: Statista

How much do YouTube Shorts Content Creators make?

Creators of YouTube Shorts can earn between $0.01 and $0.07 for every 1,000 views, a lower rate than the $1.25 to $2.5 per 1,000 views earned by longer videos.

For instance, a creator with 1 million views on a YouTube Short could make between $30 and $70.

Additionally, there are other methods to generate income from YouTube Shorts, such as selling merchandise.

Creators can sell branded merchandise or launch a product line related to their content niche. They can also engage in paid brand partnerships, negotiating sponsorship deals with brands to create and share product reviews, endorsements, or other content.

How many YouTube Shorts users are there?

In 2020, the YouTube Shorts user base stood at 225.5 million. In 2021, this number had risen to 305.5 million, and it saw a slight increase to 306.7 million in 2022.

The user growth then accelerated significantly, reaching 990.6 million users in 2023. As of January 2024, the user count had surpassed 1.058 billion.

YearYouTube Shorts Users
2024 (As of the end of Jan.)1.058 billion
2023990.6 million
2022306.7 million
2021305.5 million
2020225.5 million

Source: Statista

YouTube Shorts Monthly Active Users (MAU)

Between 2020 and 2024, YouTube Shorts has experienced remarkable growth in its monthly active users (MAUs) worldwide.

In India, MAUs surged from 236.2 million in 2020 to 328.9 million in 2024. Meanwhile, in the USA, the figure increased from 118.1 million to 164.5 million; in Brazil, it rose from 70.2 million to 97.4 million.

Additionally, the “Others” category witnessed substantial expansion, with MAUs growing from 548.8 million to 756.4 million.

YearIndia MAU UsersUSA MAU UsersBrazil MAU UsersOthers MAU Users
2024328.9 million164.5 million97.4 million756.4 million
2023305.8 million152.9 million90.6 million704.5 million
2022282.6 million141.3 million83.8 million652.6 million
2021259.4 million129.7 million77.0 million600.7 million
2020236.2 million118.1 million70.2 million548.8 million

Source: Statista

What countries do most YouTube Shorts users access the platform from?

India leads with 24.0% of the YouTube Shorts global user base, followed by the United States at 12.0%.

Brazil and Indonesia also have significant user shares, contributing 7.1% and 6.8% respectively.

Other notable countries include Mexico, Japan, and Pakistan, each representing between 4% and 6% of users.

CountryNumber of UsersPercentage
India462 million24.0%
United States239 million12.0%
Brazil144 million7.1%
Indonesia139 million6.8%
Mexico83.1 million4.2%
Japan78.6 million4.1%
Pakistan71.7 million3.8%
Germany67.8 million3.5%
Vietnam63 million3.3%
Philippines58.1 million3.4%
Others597 million29.8%

Source: Statista

YouTube Shorts FAQ

What are the rules for YouTube Shorts?

YouTube Shorts can be a maximum of 60 seconds long and a minimum of 15 seconds long.

What is not allowed on YouTube Shorts?

Ineligible Shorts include non-original content, such as unedited clips from others’ movies or TV shows, reuploaded content from other creators on platforms like YouTube, and compilations with no original content added.

About the author

David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.