With almost 2 billion monthly active users, Instagram Reels is a once-in-a-lifetime opportunity to going viral and earning a living on social media.
In that case, you probably want to make a lot of Instagram Reels… But how do you to it at full scale?
With an AI Instagram Reels Generator — and in this guide, we’ll take a look at 5 of the best AI tools that create Reels for you.
Best AI Reels Makers at a Glance
| Tool | Key Features | Pros | Cons |
|---|---|---|---|
| SendShort | AI edits, auto captions, B-rolls, IG/TikTok integration | ✅ Easy, fast, repurposes content | ❌ Focused on short videos |
| InVideo | Templates, AI text-to-video, stock music | ✅ Quick, good assets | ❌ Limited editing options |
| Lumen5 | AI turns text into video, drag-and-drop | ✅ Great for blogs, easy | ❌ Basic customization |
| Pictory | AI trims long videos, auto captions | ✅ Best for webinars/podcasts | ❌ Paid plans needed for more features |
| VEED | AI captions, filters, effects | ✅ Simple, good effects | ❌ Watermark on free version |
But remember, this is just the short answer.
Now, let’s break down each app.
How to Choose a Good AI Reel Maker?
The best AI reel maker should automate the most time-consuming editing tasks — like cutting clips, adding captions, and syncing audio — without requiring manual input.
If the tool still needs heavy adjustments after processing, it’s not truly saving time.
Look for AI-powered features like auto-captioning, scene detection, and intelligent pacing adjustments. A good AI reel maker should streamline editing so you can create high-quality content effortlessly.
1. Look out for captions
Captions are crucial for engagement, especially since many viewers watch reels without sound. A good AI reel maker should generate accurate captions automatically and offer customization options like font, colors, and animations.
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Well-styled captions not only make your videos more accessible but also enhance the visual appeal. Tools that let you add dynamic text effects can make your reels stand out and keep viewers watching longer.
2. Remember the key frame
A strong AI reel maker should recognize the most engaging parts of your video and cut out unnecessary sections. This helps maintain fast pacing, which is essential for keeping viewers hooked on short-form content.
Some tools even detect facial expressions, motion, or speech emphasis to highlight the most impactful moments. This eliminates the need for manual trimming, making editing much faster.
3. Find any templates
Trends on platforms like Instagram and TikTok change fast. A good AI reel maker should offer pre-designed templates and effects that match the latest trends, so your content stays relevant.
Look for tools that suggest transitions, music, and overlays based on what’s currently performing well. This can help you create viral-worthy reels without constantly researching new editing styles.
Listed: TOP 5 AI Instagram Reels Makers
Currently, SendShort is the #1 best AI reel maker because it works for any type of video. Second on the list is Invideo.
We’ll start with SendShort because it is the top-rated AI on the list.
1. SendShort
SendShort is perfect for making AI-powered Instagram Reels.
It automates video editing, adds engaging captions, and enhances content with AI-generated effects. The platform quickly trims, resizes, and formats videos for Reels, making content creation faster and easier.
It also includes smart B-roll suggestions, AI-powered music syncing, and auto-subtitles to boost engagement. Whether you’re repurposing long videos or creating from scratch, SendShort simplifies the process while keeping your Reels visually dynamic and optimized for Instagram.
Key Features:
- AI-powered editing to create engaging, high-quality Instagram Reels quickly.
- Automatically generate captions, B-rolls, and highlight cuts for short videos.
- Customizable video lengths, transitions, and effects.
- Seamless integration with Instagram and TikTok.
| Pros | Cons |
|---|---|
| Easy to use with minimal editing skills | Focuses mainly on short-form content |
| AI-generated captions boost engagement | Limited functionality for longer videos |
| Repurposes long content into Reels efficiently | New features may have a learning curve |
| Customizable transitions and effects | |
| Saves time with automation tools | |
| Integrates seamlessly with Instagram and TikTok | |
| Ideal for both beginners and experienced users |
2. Invideo
InVideo is an online video editing platform that helps users create professional videos using pre-made templates, AI-powered tools, and an easy-to-use editor.
It’s designed for marketing, social media, and business content creation, offering features like stock footage, text-to-video, and AI script generation.
Unlike traditional editors, InVideo simplifies video production with drag-and-drop editing, making it accessible for beginners and marketers.
It’s often used for creating YouTube videos, Instagram Reels, TikToks, and promotional content without requiring advanced editing skills.
Key Features:
- Pre-designed templates tailored for Reels and short videos.
- AI-assisted text-to-video tool for fast creation.
- Royalty-free music and stock footage integration.
| Pros | Cons |
|---|---|
| Time-saving templates improve production quality | Limited custom editing beyond templates |
| Access to a large music and stock footage library | Free version has limited features |
| Easy AI-assisted text-to-video conversion | Can feel templated without custom edits |
3. Lumen5
Lumen5 is an AI-powered video creation tool that converts text into engaging videos.
It’s designed for marketers, bloggers, and businesses to turn articles, scripts, or blog posts into short videos for social media. The platform uses AI to suggest visuals, add captions, and match music automatically.
It’s popular for making YouTube Shorts, Instagram Reels, and LinkedIn videos without needing advanced editing skills. With its drag-and-drop editor and pre-made templates, Lumen5 makes video production quick and beginner-friendly.
Key Features:
- AI turns text content into video automatically.
- Includes a drag-and-drop editor to adjust elements.
- Focus on converting blogs, articles, or other text into Reels.
| Pros | Cons |
|---|---|
| Great for repurposing written content into video | Lacks advanced video editing tools |
| Simple, user-friendly interface | Limited customization for specific needs |
| Automates video creation from text | Not ideal for highly creative or custom Reels |
4. Pictory
Pictory is an AI-powered video editing tool that turns text, scripts, or long-form videos into short, engaging content. It automatically extracts key highlights, adds captions, and enhances visuals, making it ideal for repurposing content for social media.
It’s commonly used for turning long videos to shorts, helping creators, marketers, and businesses save time. With AI-driven scene selection and voiceovers, Pictory simplifies video production without requiring editing skills.
Key Features:
- AI-powered tool for converting long videos into short, shareable clips.
- Automatic captioning and highlights extraction from videos.
- Ideal for social media managers repurposing webinars or podcasts.
| Pros | Cons |
|---|---|
| Automatically extracts key moments from long videos | Not tailored specifically for Instagram Reels |
| Excellent captioning tool | Requires paid plans for advanced features |
| Simplifies video trimming for social media | Basic customization options |
5. VEED
VEED is an online video editing tool that simplifies content creation with AI-powered features. It allows users to edit, add subtitles, remove backgrounds, and generate text-to-speech without needing advanced skills.
With an easy drag-and-drop interface and automation tools, VEED helps users quickly create high-quality videos for social media and marketing.
Key Features:
- AI-powered video editor with a focus on short-form content.
- Includes automated captioning, subtitles, and easy video trimming.
- Provides a variety of filters, effects, and sound editing tools.
| Pros | Cons |
|---|---|
| Simple to use with automated subtitles | Free version adds a watermark |
| Fast video editing and trimming | Some features locked behind paid plans |
| Good selection of effects and filters | Limited customization compared to advanced editors |
Benefits of Using AI Reel Makers
Time is the biggest factor when it comes to content creation.
AI reel makers automate tedious editing tasks — cutting clips, syncing audio, and adding subtitles — so you can produce high-quality content in minutes instead of hours. This speed lets you stay consistent, post more frequently, and focus on what actually matters—creating engaging content instead of getting stuck in the
1. Saves lots of time
Manually editing short-form videos can take hours, especially when adding captions, effects, and transitions. AI reel makers automate this process, cutting editing time from hours to minutes.
With features like auto-cutting, AI-generated subtitles, and smart scene transitions, you can focus more on content creation rather than spending time on tedious edits. This speed is crucial for staying consistent on platforms like Instagram Reels and TikTok.
2. Improves engagement
AI tools analyze trends and optimize edits for better engagement by enhancing pacing, captions, and effects.
They can detect key moments in your video and highlight them with zoom-ins, text overlays, or sound syncs.
This results in videos that naturally grab attention, keeping viewers watching longer. Higher engagement means better algorithm ranking, leading to more reach and visibility.
3. Makes editing accessible
Not everyone is a professional editor, but AI reel makers level the playing field.
With just a few clicks, even beginners can produce content that looks polished and professional.
These tools handle the technical side — cutting clips, color grading, and adding dynamic effects — so creators can focus on storytelling and creativity rather than mastering complex editing software.
FAQ: AI Reel Makers
1. Can AI generate reels?
The best AI reel creator for Instagram is SendShort. It stands out because it offers:
- AI-powered editing for high-quality Reels.
- Automated captions and B-roll generation that boost engagement.
- Customizable video lengths, effects, and seamless integration with Instagram.
- Easy-to-use interface, perfect for both beginners and experienced creators.
These features make it the most efficient and versatile tool for producing Reels quickly and at a high quality, especially for content creators looking to repurpose long-form videos into attention-grabbing short content.
2. What is the best AI for Instagram content creation?
Yes, AI can generate Reels. AI tools can automate various aspects of reel creation, including:
- Editing: AI can automatically trim long videos into short clips that fit the Reel format.
- Captions: AI can generate captions and subtitles that improve engagement.
- Transitions & Effects: AI applies transitions and effects to make videos more dynamic.
- Music & Audio: Some AI tools can add trending sounds or suggest background music based on video content.
- Content Creation: AI can create Reels from scratch using templates, stock footage, or converting text into video.
This automation speeds up the process and helps creators produce professional content with minimal effort.
3. Can ChatGPT create Reels?
ChatGPT cannot directly create Reels, as it doesn’t have video editing or content creation capabilities. However, it can help you:
- Generate ideas: Suggest creative concepts, hooks, or themes for your Instagram Reels.
- Write scripts: Provide captions, text overlays, or dialogue for your videos.
- Recommend tools: Point you to AI-based video editors like SendShort, InVideo, or others that can generate Reels for you.
- Optimize content: Offer tips on trends, music choices, or strategies to improve engagement with your Reels.
You’ll need a separate AI tool or video editing software to actually create and edit the Reels, like SendShort.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
About the author
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
