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You’re about to create your first Instagram Reel, but you’re not sure how long it should be, right?
In that case, you probably want to make sure you’re following Instagram’s requirements and not surpassing the limit, nor probably staying too far away from it.
Don’t worry! This guide answers every question.
Instagram Reels are a short-form video feature on Instagram, allowing users to create and share videos up to 90 seconds long. They’re designed for engaging, creative content, often using trending audio clips, visual effects, and filters to enhance the videos. Users can edit directly within the Reels interface by trimming, splicing, and adjusting clips.
Similar to TikTok, Reels are intended to capture attention quickly and drive interactions through likes, comments, and shares.
Answer: Instagram Reels can be up to 90 seconds long.
The video length limits for Instagram Reels are as follows:
These limits allow for creative and engaging content while ensuring that videos remain digestible for viewers.
You can’t upload Instagram Reels longer than 90 seconds — currently, Instagram limits Reels to a maximum of 90 seconds for regular users.
While Instagram hasn’t expanded Reel lengths beyond 90 seconds yet, the platform often updates features, so it’s worth keeping an eye out for future changes.
The ideal length for an Instagram Reel is generally around 7 to 15 seconds for maximum engagement.
Shorter Reels have been shown to hold viewers’ attention better, often resulting in more views and shares, as they quickly deliver content without requiring a significant time commitment from the audience
Longer Reels (up to 60-90 seconds) can work well if the content truly benefits from the extra time, such as for tutorials or storytelling. However, keeping most content concise is typically more effective for engagement and discoverability in Instagram’s algorithm, which prioritizes content that viewers are likely to watch from start to finish.
To change the length of an Instagram Reels video, open the app and swipe left. Expand the menu on the left, select “Length” and choose a new setting.
How to get to that screen:
By default, Instagram selects the “30 seconds” setting for you. We suggest sticking with that one as well.
The ideal length for Instagram Reels depends on the content type and audience engagement. Short Reels (7-15 seconds) capture attention quickly, while longer Reels (up to 90 seconds) allow for storytelling and in-depth content.
Let’s explore more!
For quick tips, product highlights, or eye-catching intros, shorter Reels (7-15 seconds) tend to keep viewers’ attention and get more completed views. This format is great if you want a higher engagement rate and quick impact.
Tutorials, “how-to” videos, or step-by-step guides often need a bit more time. Keeping them under a minute allows for depth while still aligning with short-form content expectations.
For deeper storytelling, testimonials, or brand overviews, the longer format (up to 90 seconds) works well. It allows more time for context and a detailed message without rushing the content.
Track which lengths are resonating best by monitoring insights on each Reel’s reach and completion rate. Testing different lengths can show you what your audience prefers.
Each length serves a purpose, so experimenting can help you find the best mix for your content style and audience.
For creating engaging Instagram Reels, SendShort is a top choice. It simplifies the editing process, offering all the tools needed to produce eye-catching Reels that stand out on Instagram’s feed.
Here’s how SendShort makes Instagram Reels creation easy and effective:
Using SendShort, you can create high-quality, shareable Reels that resonate with your audience and maximize your reach on Instagram.
No, Instagram Reels cannot be longer than 90 seconds. This limit is set to encourage concise and engaging content.
You can’t post a 3-minute Reel. If you try that, Instagram will turn it into a video which will be posted in your profile grid, not on the “Reels” feed.
To post a 3-minute video (not Reel):
Once published, your video will be under your profile grid.
Yes, Instagram Reels can be as short as 6 seconds long. This allows users to create quick, engaging content to capture attention.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
Daniel is the head of our research and statistics team. With Daniel's help, our team keeps up with the latest stats and financials for your favourite social media company.
