3 Places to Repurpose YouTube Videos

You probably want to:

• Repurpose a YouTube video
• But you’re not sure what are the best platforms
• So you ended up here

Well, it’s the best place to be in. This guide will show you the absolute best platforms where you can repurpose a YouTube video.

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What is Video Repurposing?

Answer: Video repurposing is the process of reusing existing video content in different formats or for different platforms to maximize reach and engagement.

Instead of creating new content from scratch, repurposing allows you to adapt one video into multiple versions suited for TikTok, Instagram Reels, YouTube Shorts, and other platforms.

How repurposing a YouTube video really works:

1. Cutting long videos into short clips – Turning YouTube videos into bite-sized TikToks or Shorts.
2. Changing aspect ratios – Adapting horizontal videos for vertical platforms.
3. Adding captions and edits – Making content more engaging for social media.
4. Reposting on multiple platforms – Expanding reach by sharing across different networks.

Repurposing saves time while keeping your content fresh.

SendShort makes this process effortless by automatically cutting, formatting, and optimizing videos for every platform.

Benefits of Repurposing YouTube Videos

1. Expands Your Reach

Repurposing YouTube videos for TikTok or for Instagram Reels helps you reach a wider audience without creating new content from scratch.

Different platforms attract different viewers, increasing your visibility.

2. Saves Time and Effort

Instead of filming and editing entirely new videos, repurposing allows you to cut, trim, and optimize existing content for short-form platforms.

This lets you stay consistent without extra work.

3. Boosts Engagement

Short videos get higher watch rates, shares, and engagement compared to longer formats. Repurposing key moments from a YouTube video into bite-sized clips can capture attention faster.

4. Maximizes Content Value

A single YouTube video can generate multiple pieces of content across different platforms, increasing its lifespan and overall impact.

Repurposing ensures your best content doesn’t go unnoticed.

List: Top 3 Places to Repurpose YouTube Videos

In 2024, the best places to repurpose YouTube videos are: YouTube Shorts, TikTok, and Instagram Reels.

Let’s see why.

1. YouTube Shorts

YouTube Shorts are perfect for repurposing long-form YouTube content into bite-sized snippets. With the rise in popularity of short-form content, Shorts offer a quick and easy way to get more engagement from your existing videos. This platform is ideal for reaching new audiences and driving traffic back to your main channel.

• Why this performs well:
  • Capitalizes on YouTube’s algorithm push for short-form content.
  • Drives traffic to your main videos, boosting overall channel engagement.
  • Increases visibility through high exposure in the Shorts shelf.
• How you can do it:
  • Choose engaging highlights or key moments from your long-form content.
  • Edit them into shorter, more dynamic clips, sized for YT Shorts.
  • Use SendShort to simplify the process of converting long videos into compelling Shorts automatically, complete with captions and transitions.
• Difficulty: Easy to Moderate

2. TikTok

TikTok is the leading platform for short-form video content, making it a prime space for repurposing longer YouTube videos.

TikTok’s algorithm favors engaging, creative, and quick-to-consume content, making it perfect for transforming existing videos into bite-sized snippets. This helps you tap into a massive audience base and potentially go viral.

• Why this performs well:
  • High potential for organic reach due to TikTok’s algorithm.
  • Content is easily discoverable through hashtags and trending sounds.
  • Appeals to a younger, highly engaged audience.
• How you can do it:
  • Extract the most engaging and visually interesting parts of your YouTube video.
  • Keep the clips under 60 seconds and add trendy music or effects.
  • Use SendShort to convert your YouTube videos into TikTok-ready formats automatically, making the editing process effortless.
• Difficulty: Easy to Moderate

3. Instagram Reels

Instagram Reels is a great platform for repurposing YouTube content into visually appealing and easily consumable clips. Reels offer high engagement and reach potential, making it an excellent place to showcase highlights from your YouTube videos. The platform’s focus on aesthetic appeal and creativity makes it ideal for driving engagement and growing your Instagram following.

• Why this performs well:
  • High organic reach due to Instagram’s push for Reels content.
  • Increases engagement through aesthetically pleasing, well-edited clips.
  • Encourages cross-promotion between Instagram and YouTube audiences.
• How you can do it:
  • Extract short, high-quality snippets from your existing videos.
  • Add trendy music, filters, and text overlays to make them engaging.
  • Use SendShort to automatically edit your YouTube videos into Instagram Reel formats, streamlining the entire process.
• Difficulty: Easy to Moderate

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SendShort: The #1 AI for YouTube Video Repurposing

By repurposing your YouTube videos across these platforms using SendShort, you can maximize your content’s reach and engage with a wider audience for free!

• Optimize for Each Platform: Adjust the format, length, and style of your content to fit the audience and norms of each platform.
• Engage Your Audience: Ask questions or encourage comments to foster interaction and keep viewers engaged.
• Monitor Performance: Track engagement and views on each platform to determine what content resonates best with your audience.

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FAQs

1. Where else can I share my YouTube videos?

You can share your YouTube videos on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, as well as through forums, blogs, and email newsletters.

2. Where can I post my YouTube videos?

You can post your YouTube videos on social media platforms like Facebook Reels, Instagram, X (Twitter), TikTok, and LinkedIn, as well as on blogs, forums, and your personal website.

3. Is it legal to repurpose YouTube videos?

If they’re yours, then it’s legal.

Note: It’s legal to repurpose YouTube videos only if you have permission from the original creator or use content that’s licensed for reuse, such as Creative Commons videos. Otherwise, it may infringe on copyright laws.