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| Key Stat | Info Stat |
|---|---|
| Type of Industry | Social Networking |
| Date Launched | July 5, 2023 |
| Owner | Meta Platforms |
| Number of Users 2024 (Q3) | 414 million+ Users |
| URL | threads.net |
Meta Platforms introduced Threads, a new social media platform, on July 5th, 2023. Threads allow users to create posts of up to 500 characters and offer features similar to X (Twitter), with user verification through Instagram accounts.
Within two hours of its launch, Threads had attracted two million users, and within 24 hours, the user base had grown to 30 million.
The platform continued to gain momentum, reaching 100 million users by July 10th, just five days after its release. Threads maintained its growth throughout the year, accumulating 265 million users by the end of 2023. The platform’s expansion continued into 2024, with Threads boasting 414 million users by the third quarter, reflecting its significant and sustained popularity.
Source: Statista
As of Q3 of 2024, Threads had reached 414 million new users, showing an increase from the 265 million users recorded in its year of launched Q4 of 2023. This indicates an impressive growth within the first three quarters of 2024 alone.
| Year | Number of Users |
| 2024 (Q3) | 414 million users |
| 2023 | 265 million users |
Source: Statista
In the past twelve months, Quarterly Threads has experienced significant user growth, with the user base surging from 130 million in the third quarter of 2023 to 414 million in the same period in 2024. The most notable increase occurred between the fourth quarter of 2023 and the first quarter of 2024 when the user count reached 265 million from 180 million.
| Year | Number of Users |
| 2024 (Q3) | 414 million users |
| 2024 (Q2) | 371 million users |
| 2024 (Q1) | 265 million users |
| 2023 (Q4) | 180 million users |
| 2023 (Q3) | 130 million users |
Source: Statista
Over the last 13 months since the launch of Threads, the social media app has seen steady growth in its user base. The Total Number of Downloads worldwide increased from 73.14 million in July 2023 to over 414.06 million by July 2024.
| Month | Number of Downloads | Total Number of Downloads |
| 2024-07 | 42.66 million | 414.06 million |
| 2024-06 | 38.99 million | 371.40 million |
| 2024-05 | 35.32 million | 332.41 million |
| 2024-04 | 31.65 million | 297.09 million |
| 2024-03 | 27.98 million | 265.44 million |
| 2024-02 | 26.11 million | 237.46 million |
| 2024-01 | 30.74 million | 211.35 million |
| 2023-12 | 35.78 million | 180.61 million |
| 2023-11 | 12.58 million | 144.83 million |
| 2023-10 | 13.18 million | 132.25 million |
| 2023-09 | 20.87 million | 119.07 million |
| 2023-08 | 25.06 million | 98.20 million |
| 2023-07 | 73.14 million | 73.14 million |
Source: Google Play, Apple Store, Statista
Threads has rapidly gained popularity as a preferred platform for many high-profile individuals. Topping the list is Neymar, who has amassed an impressive following of 17.6 million.
Following closely behind is Selena Gomez with 16.6 million followers, reflecting her significant fan base and engagement on the platform.
Additionally, notable personalities such as Kylie Jenner, who boasts 14.5 million followers, and Kim Kardashian with 13.1 million followers, have also established a strong presence on Threads.
The platform also attracts the likes of Taylor Swift and Jennifer Lopez, both of whom have substantial followings of 11.3 million and 11.0 million followers, respectively. This trend underscores the platform’s appeal to celebrities and their fans.
Shakira, Mr. Beast, Will Smith, and Khloe Kardashian make up the rest of the top ten list, each with followings ranging from 9.6 million to 8.9 million, further demonstrating the diverse and influential user base on Threads.
| # | Account | Total Followers |
| 1 | Neymar | 17.6 million followers |
| 2 | Selena Gomez | 16.6 million followers |
| 3 | Kylie Jenner | 14.5 million followers |
| 4 | Kim Kardashian | 13.1 million followers |
| 5 | Taylor Swift | 11.3 million followers |
| 6 | Jennifer Lopez | 11.0 million followers |
| 7 | Shakira | 9.6 million followers |
| 8 | Mr. Beast | 9.2 million followers |
| 9 | Will Smith | 9.0 million followers |
| 10 | Khloe Kardashian | 8.9 million followers |
Source: Threads
Threads users published 95 million posts within the first 24 hours and 2.85 billion posts within the first month. And 34 billion posts in the last 13 months.
| Period | Number of Posts on Threads |
|---|---|
| 1 Year | 34.675 billion posts |
| 30 Days | 2.85 billion posts |
| 1 Day | 95 million posts |
Threads allow users to share text updates and engage in public conversations. You can log in with your Instagram account and create posts of up to 500 characters. These posts can include links, photos, and videos lasting up to 5 minutes.
Thanks a lot for reading this,
David Ch
Head of the Editing Team at SendShort
David leads the editing team at SendShort. With this help, the team delivers the latest guides on using your favorite social media apps and creating short-form content.
